Revision History
Skype.com - Skype Trademark & Brand Guidelines
Show other documents from Skype.com
Version Comments
Various phrasing changes and clarifications.
Several changes related to logos, icon usage, Skype trademarks, contact me buttons, and advertising.
This document has been renamed to "Skype Trademark & Brand Guidelines" and has been completely revamped.
Contact email address updated (minor).
The last revised date and some links have changed.
This is the initial version that ParanoidPaul captured. It is not necessarily the first version of the document.
SKYPE TRADEMARK & BRAND GUIDELINES

	The purpose of this document is to provide guidelines on how to use the Skype Brand Assets, which are: 

 	 our trademarks such as the Skype logo, the Skype icon and the Skype wordmarkproduct name
 	 the sounds you hear when using Skype (for example, Skype calling sound)
 	 Skype user interfaces (how Skype appears on your desktop or mobile device’s screen)

	These guidelines apply only to Skype, not Skype for Business. If you want to usehave a Skype for Business logo or icon,brand question, contact Skype brand help.    Download Skype Brand Guidelines     

USAGE REQUIREMENTS

	Thank you for your interest in using the Skype brand assets. We created the Skype Trademark & Brand Assets. We wantGuidelines to make it as easy as possible for you to do so. We have specific usage requirements that manage and protect the value of the brand. By using any of the Skype Brand Assets,brand assets, you expressly consent to be bound by these guidelines. 

	If you have an existing agreement with Microsoft or Skype, check that first to determine if your desired use of our Skype Brand Assets is covered. If there is any conflict between these guidelines and the terms of your agreement, then the terms of your agreement will govern, and you should follow those. 

	If no agreement exists or if the proposed use doesn’t fall within the scope of your existing agreement, check if the use falls within the Microsoft Trademark Guidelines & Brand Guidelines. 

	Finally, if the use is not covered in any of the above or you are not sure, you may directly request a separate license from Microsoft. Such license must be initiated and approved by the Microsoft business owner who you are working with. If you do not have a business owner contact, contact Skype brand help to get started.    

ICON USAGE

	GENERAL USAGE 

	Do not use the full Skype logo inunder any case. Docircumstances. 

	Do not alter the Skype logo or icon artwork provided to you in any way, including changing the colors, angle, or dimensions or relationship between elements. 

	Ensure the Skype logo or icon stands out from the surrounding text or background and is legible. 

	Do not alter the word Skype word or change its format. Do not add text to or abbreviate Skype word in any way. 

	Do not add sounds to the Skype icon experience. 

	Altering the Skype logos and icons in any way is prohibited. 

	If, when using the Skype Brand Assets,brand assets, you include a trademark credit to give notice of your own trademarks or other third-party trademarks, we ask that you add the following wording: “All other trademarks are the property of their respective owners.” Skype logoSkype icon  

PROHIBITED USES

	You must not incorporate any of the Skype Brand Assets, or variations of them, into your own product features, product names, service names, trademarks, logos, company names, domain names, or social media accounts unless otherwise permitted by the Microsoft Trademark & Brand Guidelines. 

	You must not adopt marks, logoslogos, or any other features that are confusingly similar to the Skype Brand Assets,brand assets, and you must not market any product or service under a name that is confusingly similar to ourSkype products. 

	You must not copy or imitate the Skype trade dress, “look and feel”feel”, or other identifiable and unique visual elements of the Skype Brand Assetsbrand assets or www.skype.com website, including (but not limited to) the color combinations, graphics, sounds, imagery, presence icons, typefacestypefaces, or stylization used by Skype (or anything similar thereto). 

	You must not use the Skype Brand Assetsbrand assets in relation to products or services or on websites that may be considered sexually explicit, vulgar, profaneprofane, or offensive; obscene, defamatory, libelous, slanderous or otherwise unlawful; or religiously or racially offensive or otherwise promoting hate towards individuals or groups; or that violates any applicable laws or is otherwise objectionable to Skype, as determined by Skype in its sole discretion. 

	You must not use any Skype Brand Assetsbrand assets in any way that expresses or implies affiliation, association, sponsorship, endorsement, certificationcertification, or approval with/bywith or by Skype or Microsoft. 

	Make sure that any references to Skype are truthful, accurate, fairfair, and not misleading or in any way objectionable (as determined by Skype). 

	You must not use theany Skype trademarks as a keyword or search term in/in or for search advertisements.   

PERMITTED USES OF SKYPE BRAND ASSETS

	USE OF THE WORDNAME “SKYPE” IN COPY 

	Follow the Microsoft Trademark & Brand Guidelines. Avoid using any logo, icon, taglinetagline, or other features of the Skype Brand Assetsbrand assets in copy. 

	While the wordmarkname Skype and the app icon are registered trademarks of the Microsoft group of companies, there is no need to use the trademark bug ™ or the ® symbol when using them, unless Microsoft has expressly asked you to do so. When using “Skype” or any other Skype trademarks in text, do one or more of the following: 

 	 Capitalize the first letter of the word,name, Skype
 	 Put the whole wordname in capital letters, SKYPE
 	 Put the whole wordname in italics, Skype
 	 Put the whole wordname in quotation marks, “Skype”

	Use wordmarksthe Skype name only as adjectives,an adjective or proper noun, not as nouns or verbs. For example, use the wordmark followed by the generic product or service name: Skype software.a verb.
 For example: 

	Don’t use 	 Use the Skype wordmark as a verb – for example, don’tname followed by the generic product or service word “Skype software.”
 	 Don’t say “I’m going to Skype my friend” or “Let’s Skype.”

	CORRECT USE 

	“The Skype software provides Internet communications products.” 

	“I use the Skype software." 

	“Let’s talk with Skype.” 


	INCORRECT USE 

	“I use the  software.” 

	BUSINESS STATIONERY AND SKYPE CONTACT DETAILS 

	Follow the Microsoft Trademark & Brand Guidelines. Use the Skype app icon next to your Skype username to show that you can be contacted byvia Skype. 

	Only the app icon should be used to denote Skype contact details. 

	The app icon should be small and placed appropriately with your other contact methods (and no more prominently than other contact methods). 

	You may also create an official contact me"contact me" button here: https://www. skype.com/en/developer/create-contactme-buttons/

	CORRECT USE 

	CORRECT USE     [your	 [your Skype name] 

	WEBSITES THAT OFFER LESSONS 

	The Skype wordmarkname and UIproduct may be used only to communicate that lessons can be provided using Skype.the Skype app. No other uses are allowed unless permitted under these guidelines. 

	Only the Skype logo should be used. Do not make it larger or more prominent than any other logos. 

	You may mention Skype"Skype" in copy, but be sure to follow Permitted uses of Skype Brand Assets elsewhere in this section. Use of the logo or wordmarkname cannot imply affiliation, association, sponsorship, endorsement, certificationcertification, or approval with/bywith or by Skype or Microsoft. Microsoft reserves the right tomay withdraw the right to use the Skype wordmarkname where, in its sole discretion, it deems that such use may have a detrimental effect on the Skype brand. 

	SCHOOL REPORTS AND PROJECTS 

	You may use images of Skype products in reports for school or college/university. If the images contain third partythird-party content (e.g. third partythird-party logos, photosphotos, etc.) then you may need additional permission from the third party to use such content. 

	If these projects may be published, you must get permission by Skype brand help before using any of the Skype Brand Assets or images. 

	PUBLICATIONS, SEMINARSSEMINAR,S AND CONFERENCES 

	Refer to the Microsoft Trademark & Brand Guidelines and the Publications, Seminars, & Conferences Guidelines. 

	You must include the following notice in legible print: 

	“[List the Skype Brand Assetsbrand assets being used [is/are] [a] trade mark or other intellectual property of the Microsoft group of companies and [name of publication] is not affiliated, sponsored, authorizedauthorized, or otherwise associated by/withwith or by the Microsoft group of companies.” 

	Don’t use the Skype wordmarkname as the leading word or most prominent element in your publication, seminarseminar, or conference title. 

	BROADCASTS, MOVIESMOVIES, AND PODCASTS 

	If you want to use Skype in a broadcast, movie, or podcastpodcast, you may be required to use certain Skype Brand Assetsbrand assets to indicate this use. Unless you have a separate agreement with Microsoft or Skype that allows such use, you must follow the Broadcast Terms of Service. 

	For all broadcast requests, contact Skype brand help. 

	USE BY DEVELOPERS 

	DESKTOP API: Use of the Skype Desktop API is subject to your agreement of the Skype Desktop API Terms of Use at: https://www.skype.com/en/legal/developer-tou/accessories-terms/. Subject to those terms and these rules, you are then permitted to refer to your product’s compatibility with Skype. 

	USING URIS TO BUILD SKYPE ACTIONS: You may use the sample URIs available at http://developer.skype.com/skype-urisSkype URIs or create your own solely to enable people to launch a Skype application or a Skype action. 

	You must not call your application Skype, anything like SkypeSkype, or use the Skype logo, and you must comply with these guidelines. 

	You must regularly monitor these websites to ensure that your use conforms to any guidelines or terms. 

	Your UI must not mimic the Skype UI or imply a Microsoft and/or Skype partnership with or sponsorship of your product.   

FAQS

	Q: CAN I USE A SCREEN SHOT OF A SKYPE PRODUCT BOOT-UP SCREEN, OPENING SCREEN, “SPLASH SCREEN,” SCREEN FROM BETA RELEASE PRODUCTSPRODUCTS, OR OTHER PRODUCTS THAT HAVE NOT BEEN COMMERCIALLY RELEASED? 

	A: Please contact us to request permission. If we grant you permission to do so then, unless we agree otherwise,Even with permisson, you must not: 

 	 alter the screen shot except to resize it
 	 use portions of screen shots
 	 include screen shots in your product user interface
 	 use screen shots that contain third-party content (unless you have permission from the relevant third party to use the content); nor
 	 use screen shots that contain an image of an identifiable individual

	Q: CAN I LINK TO THE SKYPE.COM WEBSITE FROM MY OWN SITE? 

	A: You may link to the Skype.com website from another website owned by you, provided you do so in a way that is fair and legal and does not or could not (to be determined in Skype’s sole discretion) damage our reputation or take advantage of it. You must not establish a link in such a way as to suggest any form of association, approvalapproval, or endorsement by Skype where none exists. 

	Q: CAN I USE THE SOUNDS YOU HEAR WHEN USING SKYPE? 

	A: No, sorry. We do not allow people to use the Skype sounds unless they are to be used when Skype is being shown in a broadcast scenario. If you wish to use the Skype sounds in this context, please see the Permitted uses of Skype Brand Assets. 

	Q: CAN I ADD THE SKYPE WEBSITE TO MY WEBSITE? 

	A: No, you may not frame the site on any other site. 

	Q: CAN I ADVERTISE ON SKYPE? 

	A: You may submit your request for rates and to advertise viaadverting on Skype to the following page: http://advertising.microsoft.com/homeMicrosoft Advertising (choose the AoLOath Advertising option). 

	Still have a question about using a Skype Brand Asset? Contact us at Skype brand help. We’re always happy to help.   Download Skype Brand Guidelines

If you'd like to be notified when Skype.com makes updates to documents like this, choose which ones you'd like to subscribe to today (it's free!).