Revision History
Yahoo.com - Yahoo Search
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Version Comments
The section on Assistants has been updated under the "Sponsored Search Results" section concerning location information.
A new section has been added entitled "Assistants".
The Personalized Experience section has been updated (previously called "Relevant Advertising"). Go here to manage your advertising choices: https://aim.yahoo.com/aim/us/en/optout/
A note concerning image recognition algorithms has been added to the "Search" section.
Updates made to the sections on Search, Search Partners and "Other".
Search and Other section modified; New sections added: Yahoo Privacy, Relevant Advertising and Opt-Out.
The Search section has been heavily modified; Term added concerning European residents in the section "Other".
This is the initial version that ParanoidPaul captured. It is not necessarily the first version of the document.
YAHOO! SEARCH

	Yahoo! Search helps you find what you are looking for on the Web. You are not required to be a registered Yahoo! user in order to search websites using Yahoo! Search. 

INFORMATION COLLECTION AND USE PRACTICES

SEARCH

 	 When visitors conduct a search on a site that uses Yahoo! Search Technology (YST), Yahoo! collects information from that experience in the same manner as if the search were conducted on Yahoo! directly. 
 	 Search Assist helps you find what you are looking for. As you type, Search Assist automatically offers popular search terms and phrases in real time. After you've searched, it suggests additional search terms to try as well as new topics to consider. Search Assist bases suggestions on aggregated searches across all users and does not base suggestions on your individual search history. 
 	 Some advertising you receive may be customized based on your searches or related terms at Yahoo!. You can edit your Yahoo! account information that may be used to select ads at any time. 

SEARCH PARTNERS

 	 A variety of third party providers help power Yahoo! search and sponsored search services.

	 Yahoo! may share your search query, IP address, and other anonymous information from your web browser (such as a unique identifier for your web browser) with our Search Partners. 

	 These third party providers may use this information, as well as your search results clicks, to provide more relevant advertising and search results, for search product improvement, research and analysis, and to help detect and defend against fraudulent activity on sponsored or contextual search results.

  	 Yahoo! may reformat results provided by Search Partners to provide an enhanced search experience to you.
 	 To learn more about our Search Partner’s data collection and use practices, please visit our Third Parties page.

SPONSORED SEARCH RESULTS

 	 Sponsored Results consist of sites that have paid for placement in the search results.
 	 Sponsored Results shown to you are most often related to the search term you entered.
 	 Sponsored Search Listings may be powered by our Search Partners. 
 	 Sponsored Results may contain tracking URLs provided by Yahoo! Search Marketing and/or our Search Partners to identify clicks from the search results page.

OTHER

 	 When you use Yahoo! Search, you are subject to the Yahoo! Terms of Service.
 	 Please see Yahoo! Search Help if you have questions about this service. 

	 This page describes current Yahoo! practices with respect to this particular service. This information may change as Yahoo! revises this service by adding or removing features or using different service providers. To find out how Yahoo! treats your personal information, please visit our Privacy Policy.

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