Revision History
Yahoo.com - Third Parties
Show other documents from Yahoo.com
Version Comments
New content provider added.
Facebook added to the list of advertising technologies.
Branch.io added to the "Other Partnerships" section.
Procter & Gamble added to the list of companies under "Advertising technologies".
"Urban Airship" added to the Other Partnerships list.
The "Advertising technologies" section has been updated to say that "Yahoo may interact with these companies outside of your browser, directly between our web servers" and "Accuen" has been added to the list of third parties.
New changes in the "Analytics partners" section; Major changes to "Advertising technologies".
Google Analytics has been added to the list of partners that Yahoo shares log file data with.
The Personalized Experience section has been updated (previously called "Relevant Advertising"). Go here to manage your advertising choices: https://aim.yahoo.com/aim/us/en/optout/
Navegg, ROIx and TailTarget added to the list of third parties.
Many new changes have been made throughout.
Sections added: Yahoo Privacy, Relevant Advertising and Opt-Out.
"Orbitz" added and "Travelocity" removed from the list of Content Providers.
"HelloWorld, Inc." added to the list of other partnerships while "ePrize" has been removed.
Cars.com added to the list of content providers.
Conditions modified concerning Search Partners.
This is the initial version that ParanoidPaul captured. It is not necessarily the first version of the document.
THIRD PARTIES

	The following third party companies may use cookies, web beacons, applications (or "widgets"), software development kits ("SDKs"), and similar technologies on Yahoo sites and apps. In addition, Yahoo may share non-personally identifiable information, including pseudonymous demographic information, about you with partners for product improvements, research and analysis, and to help them provide you more relevant experiences. 

 	 Analytics partners
 	 Application developers
 	 Advertising technology partners
 	 Content providers
 	 Other partners

	Yahoo aims to deliver the most engaging user experience to meet the needs of our users and periodically reviews the companies listed below. Please check back regularly for any updates to third party policies. 

ANALYTICS PARTNERS

	Yahoo may allow certain partners to include web beacons within pages on the Yahoo network of sites or partner SDKs may be included in our mobile apps. Yahoo may also share portions of our log file data, including IP address, with these partners for analytics purposes. In the event your IP address is shared, this information may be used to estimate general location and other technographics such as connection speed, whether you have visited Yahoo in a shared location, and type of the device used to visit Yahoo. These partners aggregate information about our advertising and what you see on Yahoo to provide auditing, research and reporting for us and our advertisers. Yahoo allows web beacons and SDKs from and shares log file data with the following partners: 

 	 Adxpose (comScore product)
 	 Audience Science
 	 comScore/ScorecardResearch - to opt-out of having your information shared with comScore/ScorecardResearch, click here.
 	 DoubleVerify
 	 Integral Ads
 	 KN Dimestore
 	 Nielsen*

	We do not share your personally identifiable information from your Yahoo account with our advertisers or our partners as part of our analytics programs. We may, however, share pseudonymous information - including demographic information - with our advertisers or partners. 

	*Nielsen will share information about which ads you see with Facebook in an obscured form. If you are a logged-in Facebook user, Facebook will add your age and gender to your ad view details. Facebook will aggregate the combined information and share it with Nielsen for ad effectiveness reporting. To learn more about Nielsen privacy practices and opt-out of this sharing, click here. 

SOCIAL BUTTONS, APPLICATIONS, AND WIDGETS

	Yahoo may implement an application or "widget" from a third party on some of our sites and apps that allows interaction or content sharing by Yahoo users. These widgets are visible to you on the page you visit. The network providing the widget may offer controls for you to manage the widget's appearance and functionality. Your interaction with a widget typically allows the third party to collect some information about you through the third party's web browser cookies or its registration information. In some cases, the third party may recognize you through its widgets and its cookies even when you do not interact with the widget. In addition, the third party may collect your IP address, page header information, and browser information. Yahoo allows social buttons, applications, and widgets from the following partners: 

SOCIAL BUTTONS

 	 Facebook
 	 Google +
 	 LinkedIn
 	 Pinterest
 	 Twitter

WIDGETS

 	 30 Boxes
 	 Amazon
 	 Basil (Backstage Technologies)
 	 Bunchball Games
 	 ChitChat (Monusoft)
 	 CoverGirl Beauty Consultant Live Chat
 	 Dropbox
 	 eBay
 	 enDICEr
 	 Love Match/Fun Center (B4U.com)
 	 NDCSA
 	 NewsGator
 	 OtherInBox
 	 Pandaf Games
 	 StumbleUpon
 	 WackyB Twitter Sync
 	 WebEx Co-Browse
 	 YouSendIt

ADVERTISING TECHNOLOGIES

	Most advertisements you see on Yahoo websites and apps are served by Yahoo. However, we also allow certain companies to serve advertisements and collect information within our webpages and mobile applications. Most commonly, these are third party ad servers, ad agencies, technology vendors, providers of sponsored content, and research firms. 

	These companies may include a web beacon or SDK within Yahoo sites and apps to provide auditing, research and reporting for advertisers. Because your web browser must request these advertisements and web beacons from the third party's servers, these companies can view, edit or set their own cookies and collect your IP address, page header information, and browser information just as if you had requested a webpage from their website directly. These companies may also use these cookies, SDKs, and web beacons to collect information on Yahoo to deliver you customized ads on both Yahoo and non-Yahoo websites. In some situations, Yahoo may interact with these companies outside of your browser, directly between our web servers. 

	As described in greater detail in our Privacy Center, Yahoo may customize some ads to users that we believe fit an interest category - for example, "male interested in sports." Yahoo does not provide any personally identifiable information, such as full name or DOB, to an advertiser when you interact with or view a customized ad. However, we may share pseudonymous information - including demographic data - with advertisers. In addition, when you view or interact with an ad, the possibility exists that the advertiser will make the assumption that you qualified for interest category used to select the ad. The following third parties offer information about their data collection practices, and in some cases, an opt-out, on their respective websites. Please visit each company's privacy policy to better understand the controls available to you. 

 	 1und1
 	 Accuen
 	 Acuity
 	 Ad Supply
 	 Ad-x
 	 ad4mat
 	 Adara Media
 	 Adblade
 	 AdClear
 	 Adconion
 	 Add2
 	 Addroid
 	 AddThis
 	 Adelphic
 	 AdForm
 	 AdGear
 	 Adimo
 	 AdInterax
 	 Adition
 	 AdJuggler Inc
 	 Adjust
 	 Adjust
 	 Adledge
 	 Adloox
 	 ADMAN
 	 Admotion
 	 Adnanny
 	 adNET
 	 Adnologies
 	 Adobe
 	 Adometry
 	 Adrime
 	 AdRiver
 	 Adroll
 	 Adscale
 	 AdSpirit
 	 ADTECH
 	 AdUnity
 	 Advanse
 	 Adventori
 	 Advertising.com
 	 AdvertServe
 	 Adzerk
 	 Affiliate Window
 	 Affilinet
 	 Aggregate Knowledge
 	 Alenty
 	 Amazon
 	 AppNexus
 	 AppsFlyer
 	 Arrivalist
 	 Atlas
 	 Audience Science
 	 Augur
 	 Aunica
 	 Authenticated Digital
 	 BannerFlow
 	 Barometric
 	 Batch Media
 	 BidSwitch
 	 Bidtellect
 	 Big Mobile
 	 Blue Kai
 	 BlueCava
 	 Brainient
 	 Brand.net
 	 Bridge Track
 	 Brightroll
 	 C3 Metrics
 	 Caraytech
 	 Cardlytics
 	 Casale Media
 	 Catho Online Ltda
 	 Celtra
 	 Chango
 	 Clickdistrict
 	 Clinch Labs
 	 Clipcentric
 	 Cog Research
 	 Cognitive Match
 	 Collective Media
 	 ComScore
 	 Comune
 	 Connexity
 	 Connextra
 	 Conversant
 	 Conversion Logic
 	 Convertro
 	 Coremetrics, Inc.
 	 Create.js
 	 Crisp Media
 	 Criteo
 	 Datalogix
 	 DataXu
 	 Datran
 	 DBA Gamut
 	 Dianomi
 	 Digilant
 	 Digital Control
 	 Digital Flow
 	 Direct Response Media
 	 DotAndMedia
 	 Dotomi
 	 DoubleClick
 	 DoubleVerify
 	 Drawbridge
 	 Dstillery
 	 DynAd
 	 Econda
 	 Effective Measure
 	 eGentic
 	 Emediate
 	 Emma Solutions
 	 Engage BDR
 	 Epom
 	 ESV Digital
 	 Eulerian
 	 Eurozest
 	 Everstring
 	 Evidon
 	 Exactag
 	 Experian
 	 Explido
 	 Exponential
 	 Extreme Reach
 	 Eyereturn
 	 EyeView Digital
 	 Facebook
 	 Facilitate
 	 Factor TG/Symphony AM
 	 Federated Sample
 	 Flashtalking
 	 Flite
 	 FreeWheel
 	 Fuisz Media
 	 Gemius
 	 GFK
 	 GMI
 	 Goldspot Media
 	 GroupM Server
 	 GumGum
 	 GWIQ Audience Analytics
 	 Hasoffer
 	 Henrex
 	 Herolens
 	 HipCricket
 	 Hiro Media
 	 Hitpath (WebApps)
 	 HotTraffic
 	 Hurra
 	 I Behavior KBMG
 	 Iforex
 	 Impact Radius
 	 Improve Digital
 	 Innity
 	 Innovid
 	 InsightExpress
 	 Integral Ad Science
 	 intelliAd
 	 Interactive Sports (C.I) Ltd
 	 Interpolls Network
 	 Interrogare
 	 Invite Media
 	 iPromote
 	 Jenjo
 	 Jivox
 	 JustPremium
 	 Kantar Worldpanel
 	 Knorex
 	 Kochava
 	 Kpsule
 	 Krux
 	 Kuaizi
 	 Legolas Media
 	 Lifestreet
 	 Liquidus
 	 LiveRail
 	 LiveRamp
 	 Lotame
 	 Magnetic
 	 Marchex Sales
 	 Markit On Demand
 	 Mashero
 	 Massmotionmedia
 	 Maxpoint Interactive
 	 Media Armor
 	 media.ventive
 	 Mediaglu
 	 Medialets
 	 MediaMath
 	 Meetrics
 	 Metaapes
 	 Metrixlab
 	 Miaozhen
 	 Millward Brown Digital
 	 Mixpo Inc
 	 Moat
 	 Mobile 5
 	 Mov.Ad
 	 MP Newmedia
 	 myThings
 	 nakedToast
 	 Navegg USA
 	 Neodata
 	 Neowauk
 	 Netseer
 	 Next Audience
 	 Next Performance
 	 NexTag, Inc.
 	 NextPerformance
 	 Nielsen OCR
 	 Ninth Decimal
 	 Nugg.Ad
 	 O2 Telefonica
 	 Okra Media
 	 On Device Research
 	 OneByAOL
 	 Ooyala
 	 OpenX
 	 Optimise
 	 OsAdsPro
 	 OwnerIQ
 	 P-Click
 	 PaperG, Inc.
 	 Parship Greatviews
 	 PayPal
 	 Phluant
 	 Pictela
 	 Pixalate
 	 Piximedia
 	 PK4 Media Video - XPS Video
 	 Placed
 	 Platform 161
 	 Plexop
 	 Plista GmbH
 	 PointRoll
 	 Predicta
 	 Procter & Gamble
 	 Project Sunblock
 	 Quantcast
 	 Quarter Media
 	 Quisma
 	 R-Advertising
 	 Radium One
 	 Rakuten Attribution
 	 RealVu
 	 Redintelligence
 	 Relona
 	 Republic Project
 	 Research Now
 	 Rich Relevance
 	 RichMedia Studio
 	 Rocket Fuel
 	 Roi Media Part e Propaganda Ltda
 	 Rubicon Project
 	 Sam4Mobile
 	 Scenestealer
 	 Scoota
 	 Sekindo
 	 Servemotion
 	 Shopzilla
 	 Signal
 	 SimpleReach
 	 Simplytics
 	 SiteScout
 	 Sizmek
 	 Skenzo (Media.net)
 	 SMART AdServer
 	 Soho Media
 	 Spark Flow
 	 Sparklit
 	 Spartoo
 	 Specific Media
 	 Speedshift Media
 	 Spongecell
 	 SpotXchange
 	 Stickyads.tv
 	 Streamwize
 	 Struq
 	 TagCommander
 	 TagMan
 	 Tail
 	 TapAd
 	 TapIt Media Group
 	 TapSense
 	 Target Performance
 	 Telemetry
 	 The ADEX
 	 The Cobalt Group
 	 The Trade Desk
 	 Tradedoubler
 	 Trend Research
 	 TruEffect
 	 TRUSTe
 	 TubeMogul
 	 Turbo
 	 Turn Inc.
 	 Turner
 	 twiago
 	 Underdog Media
 	 Undertone
 	 Unicast (Viewpoint)
 	 ValueAd
 	 Varick Media Mangement
 	 Velti
 	 VideoGenie
 	 Videology
 	 Vindico Group
 	 Visible Measures
 	 Visual IQ
 	 VIVALU
 	 Vizu
 	 Vizury Brasil
 	 Walmart
 	 Wayfair
 	 WDA
 	 Weborama
 	 White Ops
 	 Wishabi
 	 X+1
 	 Xaxis
 	 xplosion
 	 Yabuka
 	 Yieldr
 	 ZANOX
 	 Zedo
 	 Zentrick

	You can also learn more about ad serving companies and opt-out from each of them at the Network Advertising Initiative (NAI), the Digital Advertising Alliance (US), or European Digital Advertising Alliance (EU) websites. 

CONTENT PROVIDERS

	Yahoo partners with various content providers, listed below, who provide content to you on our sites, apps, and services. These content providers may be in the form of services such as providing you maps from one partner and news from a different partner. Because your web browser must request the content from the content provider's servers, these providers can view, edit, or set their own cookies and collect your IP address, page header information, browser information, and other non-personally identifiable information just as if you had visited their website directly. Similarly, some of these partners may have provided mobile SDKs that are embedded in our mobile applications allowing them to collect similar non-personally identifiable information as if you had interacted with a mobile app of their own directly. 

 	 ABC
 	 Astrology.com/iVillage
 	 Cars.com
 	 Healthline
 	 Match.com
 	 Monster Inc.
 	 Nokia Maps
 	 Orbitz
 	 PriceGrabber
 	 Shopzilla
 	 Spotify
 	 Team Fan Shop (Pro Football Weekly)
 	 Tenor

 	 TripAdvisor
 	 TrueCar
 	 Turner
 	 Vast (Autos)
 	 Zillow

VIDEO CONTENT PROVIDERS

	While Yahoo strives to deliver engaging video content that is developed or hosted by Yahoo, such as Community or Saturday Night Live, we also partner with some video content providers to deliver engaging video content. These providers can view, edit, or set their own cookies and collect your IP address, page header information, browser information, flash player version, internet speed, the portion of the video watched, and other non-personally identifiable information. Similarly, some of these partners may have provided mobile SDKs that are embedded in our mobile applications allowing them to collect similar non-personally identifiable information as if you had interacted with a mobile app of their own directly: 

 	 ABC News
 	 Blastro.com
 	 Blip.tv
 	 CNBC
 	 CNN
 	 CollegeHumor.com
 	 Dailymotion
 	 Ebaumsworld.com
 	 Ehow.com
 	 Fox News
 	 Gametrailers.com
 	 Good Morning America
 	 Guardian News
 	 Hulu
 	 Metacafe
 	 Metatube.com
 	 Myspace.com
 	 NBC
 	 NFL
 	 PBS
 	 Ustream
 	 Vevo
 	 Videobash.com
 	 Vimeo
 	 Washington Post
 	 Worldstarhiphop.com
 	 YouTube

GAMES DEVELOPERS

	Yahoo Games hosts games made by sponsors and developers to bring you interesting and fun games. Some of these games may have additional terms and conditions and privacy policies associated with them. Because your web browser must request the content from the content provider's servers, these providers can view, edit, or set their own cookies and collect your IP address, page header information, browser information, flash player version, internet speed and other non-personally identifiable information. In addition, Games Developers may record game scores, entered game name, user settings, or other game play actions which may be governed by the additional terms of service for the game: 

 	 2DPlay
 	 Armor Games
 	 BigPoint
 	 Fitbrains
 	 Flash Game License
 	 Flowplay
 	 Gamedesire
 	 General Mills
 	 GSN
 	 iPlay (formerly Oberon)
 	 Kabam
 	 King.com
 	 LeapFrog
 	 Mini Me Media
 	 OMGPop!
 	 Playtika
 	 Universal Uclick

SEARCH PARTNERS

	The third party partners listed below may provide search and search advertising results for Yahoo. Search advertising includes paid search and/or contextual search results. More than one search partner may be used at the same time and may change based on factors such as type of online experience, type of device used, and the country the search is performed from. 

	To learn more about each search partner's data collection and use practices and what tools or controls are available to you, please visit each search partner's privacy policy: 

 	 Chitika
 	 Google
 	 Media.net
 	 Microsoft
 	 NetSeer
 	 Yandex

OTHER PARTNERSHIPS

	Yahoo partners with companies who may offer products or services to you based on the current page content or other criteria. These partners may be in the form of the "Get the Look" bar on celebrity pictures or a sidebar with topical products. Because your web browser must request the content from the partner's servers, these providers can view, edit, or set their own cookies and collect your IP address, page header information, browser information, and other non-personally identifiable information: 

 	 Abaca Technology Corporation
 	 AOL
 	 Authentication Metrics
 	 Aviary
 	 Bankrate
 	 Bloomreach (Commerce SEO)
 	 Branch.io
 	 Detroit Trading Company
 	 Dropbox
 	 Google
 	 HelloWorld, Inc.
 	 HortonWorks
 	 Lashback
 	 Luminate
 	 Manilla
 	 Outbrain
 	 Paypal
 	 Project Slice
 	 SigFig
 	 Symantec
 	 Trend Micro
 	 Truedomain
 	 Urban Airship
 	 Vantage (Yahoo Real Estate)

	For additional information on how Yahoo treats your personal information, please visit our Privacy Policy.         

YAHOO PRIVACY

	To find out how Yahoo treats your personal information, please visit our Privacy Policy. This page describes current Yahoo practices with respect to this product or topic. Information on this page may change as Yahoo adds or removes features.      

PERSONALIZED EXPERIENCE

	By bringing content and advertising to you that is relevant and tailored to your interests, Yahoo provides a more compelling online experience. Update your content or search preferences, manage your advertising choices, or learn more about relevant advertising.

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