Revision History
Yahoo.com - Third Parties
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Version Comments
Branch.io added to the "Other Partnerships" section.
Procter & Gamble added to the list of companies under "Advertising technologies".
"Urban Airship" added to the Other Partnerships list.
The "Advertising technologies" section has been updated to say that "Yahoo may interact with these companies outside of your browser, directly between our web servers" and "Accuen" has been added to the list of third parties.
New changes in the "Analytics partners" section; Major changes to "Advertising technologies".
Google Analytics has been added to the list of partners that Yahoo shares log file data with.
The Personalized Experience section has been updated (previously called "Relevant Advertising"). Go here to manage your advertising choices: https://aim.yahoo.com/aim/us/en/optout/
Navegg, ROIx and TailTarget added to the list of third parties.
Many new changes have been made throughout.
Sections added: Yahoo Privacy, Relevant Advertising and Opt-Out.
"Orbitz" added and "Travelocity" removed from the list of Content Providers.
"HelloWorld, Inc." added to the list of other partnerships while "ePrize" has been removed.
Cars.com added to the list of content providers.
Conditions modified concerning Search Partners.
This is the initial version that ParanoidPaul captured. It is not necessarily the first version of the document.
THIRD PARTIES ON YAHOO

	Certain companies such as 

 	 analytics partners, 
 	 application developers, 
 	 advertising technology partners, 
 	 content providers, 
 and 	 other partners

 may use cookies, web beacons, applications (or "widgets") and similar technologies on the Yahoo websites as described below. The companies and statements below may change periodically as Yahoo changes and grows to meet the needs of our users. Please check back regularly. 

ANALYTICS PARTNERS

	Yahoo may allow certain partners to include web beacons within pages on the Yahoo network of websites. Yahoo may also share portions of our log file data, including IP address, with these partners for analytics purposes. In the event your IP address is shared, this information may be used to estimate general location and other technographics (such as connection speed, whether you have visited Yahoo in a shared location, and type of the device used to visit Yahoo). These partners aggregate information about our advertising and what you see on Yahoo and then provide auditing, research and reporting for us and our advertisers. Yahoo allows web beacons from and shares log file data with the following partners (click to visit their websites): 

 	 Adxpose (ComScore product)
 	 Audience Science
 	 DoubleVerify
 	 Integral Ads
 	 KN Dimestore
 	 Nielsen*

	None of the personally identifying information you provided to Yahoo in connection with your account is shared with our advertisers or our partners as part of our analytics programs. 

	*Nielsen will share information about which ads you see with Facebook in an obscured form. If you are a logged-in Facebook user, Facebook will add your age and gender to your ad view details. Facebook will aggregate the combined information and share it with Nielsen for ad effectiveness reporting. To learn more about Nielsen privacy practices and opt-out of this sharing click HERE.  

SOCIAL BUTTONS, APPLICATIONS, AND WIDGETS

	Yahoo may implement an application or "widget" from a third party on some of our properties that allows interaction or content sharing by Yahoo users. These widgets, such as a Facebook "Share" or "Like" button, are visible to you on the page you visit. The network providing the widget may offer controls for you to manage the widget's appearance and functionality. Your interaction with a widget typically allows the third party to collect some information about you through the third party's web browser cookies or its registration information. In some cases, the third party may recognize you through its widgets and its cookies even when you do not interact with the widget. In addition, the third party may collect your IP address, page header information, and browser information. Please visit each partner's privacy policy to better understand their data collection practices and controls that they make available to you. 

Social Buttons

 	 Facebook
 	 Google +
 	 LinkedIn
 	 Pinterest
 	 Twitter

Widgets

 	 30 Boxes
 	 Amazon
 	 Basil (Backstage Technologies)
 	 Bunchball Games
 	 ChitChat (Monusoft)
 	 CoverGirl Beauty Consultant Live Chat
 	 Dropbox
 	 Ebay
 	 enDICEr
 	 Love Match/Fun Center (B4U.com)
 	 NDCSA
 	 NewsGator
 	 OtherInBox
 	 Pandaf Games
 	 StumbleUpon
 	 WackyB Twitter Sync
 	 WebEx Co-Browse
 	 YouSendIt

ADVERTISING TECHNOLOGIES

	Most advertisements you see on Yahoo websites are served by Yahoo. However, we also allow certain companies to serve advertisements and collect information within our webpages. Most commonly, these are third party ad servers, ad agencies, technology vendors, providers of sponsored content and research firms. 

	These companies may include a file, called a web beacon, within Yahoo websites to provide auditing, research and reporting for advertisers. Because your web browser must request these advertisements and web beacons from the third party's servers, these companies can view, edit or set their own cookies, collect your IP address, page header information, and browser information just as if you had requested a webpage from their website directly. These companies may also use these cookies and web beacons to collect information on Yahoo to deliver you customized ads on both Yahoo and non-Yahoo websites. 

	As described in greater detail in our Privacy Center, Yahoo may customize some ads to users that we believe fit an interest category — for example, "male interested in sports." Yahoo does not provide any personally identifiable information to an advertiser when you interact with or view a customized ad. However, when you view or interact with an ad, the possibility exists that the advertiser will make the assumption that you qualified for interest category used to select the ad. 

	The following third parties offer information about their data collection practices, and in some cases, an opt-out, on their respective websites. Please visit each company's privacy policy to better understand the controls available to you. You can also learn more about ad serving companies and opt-out from each of them at the Network Advertising Initiative (NAI) website or the Digital Advertising Alliance website. 

 	 Accuen Media
 	 Acxiom
 	 Ad Gear
 	 Ad Ready
 	 Adap.TV
 	 AdConion
 	 AddThis
 	 AdExpert (Microsoft)
 	 Adform
 	 AdJuggler, Inc.
 	 AdKeeper
 	 Admotion S.R.L.
 	 Adobe
 	 Adometry
 	 AdRoll
 	 AdShuffle
 	 AdTech Inc.
 	 Advanse
 	 Advertising.com, Inc. (an AOL company)
 	 Aggregate Knowledge
 	 AKQA
 	 Alena/Performance Marketing Group (Intermix)
 	 American Express (uses Omniture services)
 	 AppNexus
 	 Aranet Online
 	 Atlas DMT
 	 Bloomreach
 	 Blue Kai
 	 Brand.net
 	 Bridgetrack
 	 Brightroll
 	 BuySight
 	 C3 Metrics
 	 Caraytech S.A. (aka E-Planning)
 	 Casale
 	 Celtra
 	 Chango
 	 Cnet
 	 Cognitive Match
 	 Collective Media
 	 Comcast
 	 Compete
 	 comScore
 	 Connexity
 	 Convertro
 	 Conviva
 	 Coremetrics, Inc.
 	 Cossette Media
 	 Cox Digital Solutions (formerly Adify)
 	 Cox Enterprises
 	 Crisp Wireless
 	 Criteo Media
 	 Crowd Science
 	 DataXu
 	 Datran
 	 Diligant
 	 Dotomi
 	 DoubleClick, Inc.
 	 Dynamic Logic
 	 Epsilon
 	 Evidon
 	 Experian
 	 eyeReturn Marketing
 	 EyeView Digital
 	 EyeWonder, Inc.
 	 Facilitate
 	 Fastclick (Valueclick)
 	 FatText
 	 Flash Talking
 	 Flite
 	 Forbes
 	 Foresee
 	 FreeWheel Media, Inc.
 	 GFK
 	 GoldSpot Media
 	 Google AdSense
 	 HipCricket
 	 Hotwire
 	 Innovation Interactive (NetMining)
 	 Innovid
 	 InsightExpress
 	 Intermix (Demand Media)
 	 Interpolls
 	 Invite Media
 	 Jivox
 	 Korrelate
 	 Legolas Media
 	 LinkStorm
 	 Liquidus Marketing
 	 Locked On Media
 	 Lucid Media
 	 Markit On Demand
 	 Media6Degrees
 	 Mediaglu (formerly known as MLN Advertising)
 	 Mediamath
 	 Mediamind
 	 Mediaplex
 	 Microsoft
 	 Mixpo
 	 Moat
 	 MobileFuse
 	 Mochila
 	 Music Interactive
 	 myThings
 	 Netseer
 	 NewsRight, LLC
 	 NexTag
 	 Nielsen
 	 Optaros, Inc
 	 OsAdsPro (GroovingAds)
 	 PaperG, Inc.
 	 PayPal
 	 Phluant
 	 Pictela
 	 Planning Group International
 	 Pointdexter Systems
 	 PointRoll
 	 Predicta
 	 Pricegrabber (pgcdn.com)
 	 Procter&Gamble
 	 Pulse 360
 	 Quinstreet
 	 RadiumOne
 	 Real Media Group
 	 Rich Relevance
 	 Rocket Fuel Inc.
 	 Rovion
 	 Safecount
 	 Simpli.fi
 	 SiteScout Inc.
 	 Skenzo (Media.net)
 	 Snap
 	 Specific Media
 	 SpeedShift Media
 	 Sponge Cell
 	 Symphony Advanced Media (formerly Factor TG)
 	 Tag-Man
 	 TapAd
 	 Telemetry
 	 Teracent
 	 The Trade Desk
 	 Tidal TV/Videology
 	 TNS Customer Research Inc.
 	 TradeDoubler
 	 Tribal Fusion
 	 TruEffect
 	 TRUSTe
 	 TubeMogul
 	 Tumri
 	 Turn Inc.
 	 Undertone
 	 Unicast (Viewpoint)
 	 ValueClick Media
 	 VideoHub
 	 Vindico
 	 Visible Measures
 	 Vizu
 	 Webapps LLC dba Hitpath
 	 WebTrends
 	 Widgetbox d/b/a ClickTurn
 	 X+1 Technologies
 	 Xaxis (Media Innovation Group - mookie)
 	 Yabuka
 	 Ybrant Digital
 	 YuMe
 	 Zedo

CONTENT PROVIDERS

	Yahoo partners with various content providers who provide content to you on our Sites. These content providers may be in the form of services such as providing you maps from Nokia or news from Associated Press. Because your web browser must request the content from the content provider's servers, these providers can view, edit or set their own cookies, collect your IP address, page header information, browser information, and other non-personally identifiable information just as if you had visited their website directly.  

 	 ABC 
 	 Astrology.com/iVillage
 	 Cars.com
 	 Healthline
 	 Match.com
 	 Monster Inc.
 	 Nokia Maps (Here)
 	 Orbitz
 	 PriceGrabber
 	 Shopzilla
 	 Spotify
 	 Team Fan Shop (Pro Football Weekly)
 	 TripAdvisor
 	 TrueCar
 	 Turner
 	 Vast (Autos)
 	 Zillow

Video Content Providers

	While Yahoo strives to deliver engaging video content that is developed or hosted by Yahoo, such as Burning Love or Saturday Night Live, we also partner with some video content providers to deliver engaging video content. These providers can view, edit, or set their own cookies, collect your IP address, page header information, browser information, flash player version, internet speed, the portion of the video watched, and other non-personally identifiable information.  

 	 ABC News
 	 Blastro.com
 	 Blip.tv
 	 CNBC
 	 CNN
 	 CollegeHumor.com
 	 Dailymotion
 	 Ebaumsworld.com
 	 Ehow.com
 	 Fox News
 	 Gametrailers.com
 	 Good Morning America
 	 Guardian News
 	 Hulu
 	 Metacafe
 	 Metatube.com
 	 Myspace.com
 	 NBC
 	 NFL
 	 PBS
 	 Ustream
 	 Vevo
 	 Videobash.com
 	 Vimeo
 	 Washington Post
 	 Worldstarhiphop.com
 	 YouTube

Games Developers

	Yahoo Games hosts games made by sponsors and developers with games developers to bring you interesting and fun games. Some of these games may have additional terms and conditions associated with them, which may be accessed from the links below. Because your web browser must request the content from the content provider's servers, these providers can view, edit, or set their own cookies, collect your IP address, page header information, browser information, flash player version, internet speed and other non-personally identifiable information. In addition, Games Developers may record game scores, entered game name, user settings, or other game play actions which may be governed by the additional terms of service for the game. 

 	 2DPlay
 	 Armor Games
 	 BigPoint
 	 Fitbrains
 	 Flash Game License
 	 Flowplay
 	 Gamedesire
 	 General Mills
 	 GSN
 	 iPlay (formerly Oberon)
 	 Kabam
 	 King.com
 	 LeapFrog
 	 Mini Me Media
 	 OMGPop!
 	 Playtika
 	 Universal Uclick

Search Partners

	Third party partners may provide search and search advertising results for Yahoo. Search advertising includes paid search and/or contextual search results. More than one Search Partner may be used at the same time and may change based on factors such as type of online experience, type of device used, and the country the search is performed from. 

	To learn more about each Search Partner’s data collection and use practices and what tools or controls are available to you, please visit each Search Partner’s Privacy Policy. 

 	 Chitika
 	 Google
 	 Media.net
 	 Microsoft
 	 NetSeer
 	 Yandex

OTHER PARTNERSHIPS

	Yahoo partners with companies who may offer products, or services to you based on the current page content or other criteria. These partners may be in the form of the "Get the Look" bar on celebrity pictures or a sidebar with topical products. Because your web browser must request the content from the partner's servers, these providers can view, edit or set their own cookies, collect your IP address, page header information, browser information, and other non-personally identifiable information. 

 	 Abaca Technology Corporation
 	 AOL
 	 Authentication Metrics
 	 Aviary
 	 Bankrate
 	 Bloomreach (Commerce SEO)
 	 Detroit Trading Company
 	 Dropbox
 	 Google
 	 HelloWorld, Inc.
 	 HortonWorks
 	 Lashback
 	 Luminate
 	 Manilla
 	 Outbrain
 	 Paypal
 	 Project Slice
 	 SigFig
 	 Symantec
 	 Trend Micro
 	 Truedomain
 	 Vantage (Yahoo Education)
 	 Vantage (Yahoo Real Estate)

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