Revision History
Pinterest.com - Community Guidelines
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Version Comments
Changes regarding self-harm.
Clarifications under "Contests and paid content".
Changes under "Contests and paid content".
New terms added under "Site security and access".
This document has been rewritten and renamed to "Community guidelines" (previously "Acceptable Use Policy").
Terminology surrounding how you may not use Pinterest’s name, logo, trademark or branding has been updated.
"Things you can't do" has been updated.
Terms updated concerning running a contest or other type of promotion on Pinterest.
A new item has been posted under "Stuff you can't post".
The following was added: "Ads on Pinterest must adhere to our Advertising Standards. Buyable Pins on Pinterest must adhere to our Buyable Pins Policies."
New terms added to the "Things you can't do" section.
Links added; Minor change to the "Things you can't do" section.
Introduction updated; "Stuff you can’t post" section updated.
A new item has been added to the section "Things you can't do" concerning the use of affiliate or redirect links that create a confusing experience for Pinners.
Minor update in the section "Things you can't do" concerning impersonating or misrepresenting your affiliation.
The section "Things you can't do" has been updated.
Some of the terms under "Things you can't do" have been modified.
A link to a new document has been added: Advertising Rules.
This is the initial version that ParanoidPaul captured. It is not necessarily the first version of the document.
ACCEPTABLE USE POLICY

	 Terms of Service
 	 Privacy Policy
 	 Acceptable Use
 	 Responsible Disclosure

      Pinterest is a place to find things you love and get inspired. To make sure people feel safe and comfortable here, we require everyone to agree to and follow these rules.   Different people may have different opinions on how we should enforce these rules, so we’ve included example Pins to help show where we draw the line with our policies. However, these things are rarely black and white—for each Pin we have to consider the image itself, as well as the surrounding context (like its description or the website the Pin came from). If there’s a question about whether something’s appropriate for our community, we’ll err on the side of taking it down.   Please note the example Pins we show might be disturbing to some people.  

STUFF YOU CAN’T POST

 You aren’t allowed to post anything that: 

	 Is sexually explicit or pornographic, exploits or presents minors in a sexual way, or promotes adult sexual services    (Show explanation)   (Hide explanation)      THE SHORT VERSION   Some nudity is okay for Pinterest, some isn’t.   THE LONGER VERSION   Artistic, scientific or educational nude photographs are okay here, but we don’t allow those (like photographs of sexual activity) that could be a bad experience for people who accidentally find them. We also allow images of paintings or statues featuring nude subjects, but may remove things like pornographic cartoons.   We don’t try to define art or judge the artistic merit of a particular photograph. Instead, we focus on what might make images too explicit for our community. For example, we don’t allow pornography, and you can’t promote escort, prostitution or other adult sexual services.   We’re particularly sensitive about explicit content involving minors—if we find it, we’ll report it to the National Center for Missing and Exploited Children. We’ll remove nude photographs of anyone who appears to be a minor (other than infants).   EXAMPLES OF WHAT WE’LL ALLOW    

 		 
 		 

 Some of this content, including sexually explicit content that doesn’t contain nudity, may be hidden from search results and category feeds.   HOW TO REPORT SOMETHING   If you come across a Pin that seems to break these rules, you can report it to us. Our team will take a look and let you know if we remove it.   

	 Creates a genuine risk of physical injury or property damage, credibly threatens people or public safety, or organizes, encourages or celebrates harm    (Show explanation)   (Hide explanation)      THE SHORT VERSION   We want Pinterest to be a safe place for everyone.   THE LONGER VERSION   We want people to be able to explore their interests without worrying about their safety. So, we don’t allow anything on Pinterest that presents a real risk of harm to people or property. Similarly, we don’t want anyone making credible threats, organizing violence or encouraging others to be violent.   The key word here is “credible.” Sometimes people can be mean on the internet—we’re not saying that’s okay, but we’ll only take down something if it’s a real risk, not just because it’s mean-spirited. People also say things that could be considered threatening if taken literally, but are generally understood to be in jest; we don’t consider most of those things to be credible.   Out of respect for victims, we’ll also take down anything that celebrates harm towards others.   EXAMPLES OF WHAT WE’LL ALLOW    

	HOW TO REPORT SOMETHING    If you come across a Pin that seems to break these rules, you can report it to us. Our team will take a look and let you know if we remove it.      
	 Promotes self-harm, eating disorders or hard drug abuse    (Show explanation)   (Hide explanation)      THE SHORT VERSION   Pinterest isn’t a place to promote dangerous behavior.   THE LONGER VERSION   Pinterest is a place to get inspired, and we think promoting dangerous behavior detracts from that. We don’t allow anything that promotes self-harm, eating disorders or hard drug abuse.   Sometimes people want to share their experiences with these things as a way of helping others who are struggling, and that’s okay. We just don’t want to encourage harmful behaviors.   EXAMPLES OF WHAT WE’LL ALLOW    

	  

	RESOURCES    If you or someone you know is in emotional distress or thinking about suicide, please know that help is available. You can contact the National Suicide Prevention Lifeline for confidential counseling at 1-800-273-TALK (8255) and www.suicidepreventionlifeline.org.   If you’re struggling with an eating disorder, consider getting in touch with the National Eating Disorders Association Helpline at 1-800-931-2237 or www.nationaleatingdisorders.org.   HOW TO REPORT SOMETHING   If you come across a Pin that seems to break these rules, you can report it to us. Our team will take a look and let you know if we remove it.    
	 Attacks, bullies or harasses nonpublic people    (Show explanation)   (Hide explanation)      THE SHORT VERSION   We want Pinterest to be a friendly place for everyone.   THE LONGER VERSION   It’s important that people are able to express themselves here, and we recognize that discussing celebrities or people in the news can sometimes involve critical or even mean-spirited comments. We don’t want to stifle these conversations, so we won’t necessarily take down stuff that attacks people in the public eye. But if this sort of conversation rises to the level of bullying or harassing a private individual, we’ll take it down.   EXAMPLES OF WHAT WE’LL ALLOW    

	   RESOURCES   Bullying can cause real damage to victims and witnesses of the abuse, and can even be bad for the bullies themselves. To learn more about bullying prevention, visit www.stopbullying.gov.   HOW TO REPORT SOMETHING   If you come across a Pin that seems to break these rules, you can report it to us. Our team will take a look and let you know if we remove it.        
	 Includes hate speech    (Show explanation)   (Hide explanation)      THE SHORT VERSION   We want Pinterest to be a friendly place for everyone.   THE LONGER VERSION   One thing we love about Pinterest is that it’s a positive place. We want to keep that good thing going, so we take down hate speech when we see it. This includes serious attacks on people based on their race, ethnicity, national origin, religion, sex, gender, sexual orientation, age, disability or medical condition. For example, it’s not okay to post malicious comments about a group of people solely based on their nationality, but it’s generally okay to criticize a nation-state.   It’s important to keep in mind that not everything that’s mean or insulting is hate speech. That said, the line between unintentional and serious attacks is sometimes difficult to identify, so we’re likely to err on the side of taking something down.   EXAMPLES OF WHAT WE’LL ALLOW    

	   Some of this content may be hidden from search results and category feeds.    HOW TO REPORT SOMETHING   If you come across a Pin that seems to break these rules, you can report it to us. Our team will take a look and let you know if we remove it.    

	     
	 Is gratuitously violent or gory    (Show explanation)   (Hide explanation)      THE SHORT VERSION   Violent imagery can be used to tell stories or raise awareness, but some of it doesn’t belong on Pinterest.   THE LONGER VERSION   There are lots of people on Pinterest, and certain things that are perfectly acceptable to some people might make others uncomfortable. We allow most violent or gory images that could be considered newsworthy, but we’ll take down ones that are likely to create a bad experience for people who accidentally find them.   We don’t try to define “newsworthy.” Instead, we focus on what our community might feel is too explicit, like gratuitous or sadistic pictures of violence or its results.   EXAMPLES OF WHAT WE’LL ALLOW    

	   Some of this content may be hidden from search results and category feeds.    HOW TO REPORT SOMETHING   If you come across a Pin that seems to break these rules, you can report it to us. Our team will take a look and let you know if we remove it.  

	     	 Infringes anyone's intellectual property, privacy or other rights    (Show explanation)   (Hide explanation)      THE SHORT VERSION   Always give credit where credit is due.   THE LONGER VERSION   We want people to be excited when their artwork, writing, products, etc., are on Pinterest. If something infringes on someone’s intellectual property, privacy or other rights, we’ll take it down.   HOW TO REPORT SOMETHING   If you come across a Pin that seems to break these rules, check out our tools for copyright owners.   
 	 Is fraudulent or deceptive    (Show explanation)   (Hide explanation)      THE SHORT VERSION   People should be able to trust what they see on Pinterest.   THE LONGER VERSION   We want people to be able to explore their interests without worrying about scams. So, we’ll take down anything that tries to trick others for financial or personal gain.   HOW TO REPORT SOMETHING   If you come across a Pin that seems to break these rules, you can report it to us. Our team will take a look and let you know if we remove it.   
 	 Is someone else's personal information or requests a minor's personal information    (Show explanation)   (Hide explanation)      THE SHORT VERSION   Please respect other people’s information.   THE LONGER VERSION   To make sure people feel safe and comfortable exploring their interests here, we don’t allow anything that reveals other people’s personally identifiable information. We also don’t tolerate asking minors for their personally identifiable information.   HOW TO REPORT SOMETHING   If you come across a Pin with a photo of you or your personally identifiable info, you should ask the Pinner to remove it.   If that doesn’t work, you can report it to us. Our team will take a look and let you know if we remove it.   

	 Contains any information or content that’s illegal    (Show explanation)   (Hide explanation)      THE SHORT VERSION   We play by the rulebook here.   THE LONGER VERSION   We respect the law. This means we’ll take down or block content that itself is illegal, like Pins selling prescription drugs.   While Pins about illegal activities aren’t necessarily illegal, providing instructions on how to do those things can be. For example, we’ll take down instructions for making a bomb or evading the police when street racing.   We won’t take down stuff that simply discusses illegal activities from a theoretical, political or personal experience standpoint. For example, we allow a Pin that links to an article about poaching or a blog that talks about someone’s struggle with drug abuse.   EXAMPLES OF WHAT WE’LL ALLOW    

	Some of this content may be hidden from search results and category feeds.     HOW TO REPORT SOMETHING   If you come across a Pin that seems to break these rules, you can report it to us. Our team will take a look and let you know if we remove it.    

	     

THINGS YOU CAN’T DO

 You also aren’t allowed to: 

	 Use Pinterest’s name, logo, trademark or branding without our consent (our brand guidelines tell you how to use these things)
 	 Access, tamper with or use non-public areas of Pinterest, our systems or our technical providers' systems
 	 Break or circumvent our security measures or otherwise test the vulnerability of our systems or networks
 	 Use any method to access, search, scrape, download or change Pinterest or anything on it (software and tools provided by Pinterest or popular browsers are okay)
 	 Pin large amounts of unwanted or repetitive stuff, post unsolicited commercial messages in comments, descriptions, etc., or try to artificially boost views, Pins, comments or other metrics
 	 Use meta tags, hidden text or metadata with our trademark, logo, URL or product name without our written consent (our “no pin” code is fine to use)
 	 Use Pinterest user information to forge any TCP/IP packet header or any part of the header information in any email or newsgroup posting, or in any way use Pinterest to send altered source-identifying information
 	 Try to reverse engineer any of Pinterest’s software
 	 Try to interfere with any Pinterest user, host or network, for example by sending a virus, overloading, spamming or mail-bombing
 	 Collect or store personally identifiable information from Pinterest or its users without their permission
 	 Impersonate or misrepresent your affiliation with any person or entity
 	 Do anything that violates applicable law or regulations
 	 Share your password, let anyone access your account or do anything that might put your account at risk
 	 Sell your username or otherwise transfer it for compensation
 	 Create or show ads that look like or could be confused with Pinterest content (for example, embedding Pinterest actions like Pin, follow or unfollow in your ads)
 	 Directly compensate users for Pinning, following or unfollowing    (Show explanation)   (Hide explanation)      THE SHORT VERSION   We want people to Pin authentically.   THE LONGER VERSION   People should be able to find things on Pinterest that actually interest and inspire them. We believe that compensating people for doing specific things on Pinterest—like paying them to Pin—can promote inauthentic behavior.   We don’t allow schemes that buy and sell Pins or pay people per Pin, follow, etc. We know that some popular Pinners have relationships with approved affiliate networks or participate in paid social media campaigns, and that’s still okay, as long as they’re not being compensated for each action on Pinterest.   EXAMPLES OF WHAT WE’LL ALLOW (AND WHAT WE WON’T)   A business can pay someone to help them put together a board that represents their brand. For example, it’s okay for a guest blogger to curate a board for a local boutique’s profile. We don’t allow that boutique to pay the blogger to Pin products to her own boards.   A person can be given commission by an approved affiliate network. For example, it’s okay for a blogger to get paid when someone purchases a product that blogger has Pinned. However, we don’t allow the blogger to be paid just to Pin.   We wouldn’t allow BuyMorePins.com to pay people—even a very small amount—for each board they follow or for each image they Pin.   HOW TO REPORT SOMETHING   If you come across a Pin that seems to break these rules, you can report it to us. Our team will take a look and let you know if we remove it.   
 	 Encourage or help anyone do any of the things on this list

	If you run a contest or other type of promotion on Pinterest, please don’t: 

	 Suggest that Pinterest sponsors or endorses you or the promotion
 	 Require people to Pin from a selection
 	 Make people Pin your contest rules
 	 Run a sweepstakes where each Pin, board, like or follow represents an entry
 	 Encourage spammy behavior, such as asking participants to comment
 	 Ask Pinners to vote with Pins, boards or likes
 	 Require a minimum number of Pins

We may remove anything for any reason, including if we think it goes against any of these rules or our Terms of Service.  

	 

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