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Tumblr.com - Community Guidelines
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Version Comments
A new section has been added entitled "Unmarked sensitive content".
A link has been added to report unflagged NSFW content: https://www.tumblr.com/abuse/nsfw
Sections updated: Malicious Speech, Harassment, Privacy Violations and Unlawful Uses or Content; New section added entitled "Account Dormancy".
Report links added for inappropriate activities.
Added a sentence about removing your own content.
The section on Copyright or Trademark Infringement has been completely revised.
Major revision.
The following line has been removed: "If you have questions or feedback, don't hesitate to let us know."
This version contains MAJOR changes. The document is now called "Community Guidelines" instead of "Content Policy".
This is the initial version that ParanoidPaul captured. It is not necessarily the first version of the document.
Indicates that the document has been updated silently, without a change to the posted "last modified" date!
COMMUNITY GUIDELINES LAST MODIFIED: 2012-03-22

	As a global platform for creativity and self-expression, Tumblr is deeply committed to supporting and protecting freedom of speech. At the same time, we draw lines around a few narrowly-defined but deeply important categories of content and behavior that jeopardize our users, threaten our infrastructure, or damage our community. 

WHAT TUMBLR IS FOR:

	Tumblr celebrates creativity. We want you to express yourself freely and use Tumblr to reflect who you are, and what you love, think, witness, and believe. 

WHAT TUMBLR IS NOT FOR:

 	 MALICIOUS BIGOTRY. Don't actively promote violence or extreme hatred against individuals or groups, on the basis of race, ethnic origin, religion, disability, gender, age, veteran status, or sexual orientation. While we firmly believe that the best response to hateful speech is not censorship but more speech, we will take down malicious bigotry, as defined here.
 	 HARM TO MINORS. Be thoughtful when posting anything involving a minor. Don't post anything relating to minors that is sexually suggestive or violent. Don't bully minors, even if you are one. Life as a teenager is hard enough without the fear, anguish, and isolation caused by online bullying.
 	 PROMOTION AND GLORIFICATION OF SELF-HARM. Don't post content that actively promotes or glorifies self-harm. This includes content that urges or encourages readers to cut or injure themselves; embrace anorexia, bulimia, or other eating disorders; or commit suicide rather than, e.g., seeking counseling or treatment, or joining together in supportive conversation with those suffering or recovering from depression or other conditions. Dialogue about these behaviors is incredibly important and online communities can be extraordinarily helpful to people struggling with these difficult conditions. We aim to sustain Tumblr as a place that facilitates awareness, support and recovery, and to remove only those blogs that cross the line into active promotion or glorification of self-harm.
 	 GORE AND MUTILATION CONTENT. Don't post gore just to be shocking. Don't showcase the mutilation or torture of human beings, animals, or their remains.
 	 UNFLAGGED NSFW BLOGS. Tumblr is home to millions of readers and bloggers from a variety of locations, cultures, and backgrounds with different points of view concerning adult-oriented content. If you regularly post sexual or adult-oriented content, respect the choices of people in our community who would rather not see such content by flagging your blog (which you can do from the Settings page of each blog) as Not Suitable for Work ("NSFW"). This action does not prevent you and your readers from using any of Tumblr's social features, but rather allows Tumblr users who don't want to see NSFW content to avoid seeing it.
 	 UPLOADING SEXUALLY EXPLICIT VIDEO. You can embed anything as long as it follows the other guidelines on this page. But please don't use Tumblr's Upload Video feature to host any sexually explicit videos. We're not in the business of profiting from adult-oriented videos and hosting this stuff is fucking expensive. You can use services like xHamster to host those instead.
 	 NON-GENUINE SOCIAL GESTURE SCHEMES. Don't participate in schemes to gain non-genuine gestures like follows or reblogs. Don't orchestrate or engage in "follow trains," where users are encouraged to follow lists of other users to gain more followers for themselves. Don't scatter deceptive links to your blog or Follow pages. Don't make bulk or indiscriminate use of messaging features like Fan Mail or Asks to bait followers.
 	 USERNAME AND URL ABUSE. Tumblr's URLs (usernames) are for the use and enjoyment of our users. Don't squat, hoard, collect, trade, or sell Tumblr URLs, and don't register a URL for the purpose of impersonating an individual, organization, or brand.
 	 SPAM. Don't abuse social gestures, send unwanted messages, or aggregate content in a less-than-meaningful way. Don't put tags on your posts that will mislead or deceive searchers (for example, tagging a photo of your car with "#lady gaga" and "#britney spears"); of course, meaningful uses are always fine (for example, ironic "punchline" tags that add to or playfully subvert a post itself). Don't put deceptive links or dubious code in your posts. That includes using Javascript to inject unwanted ads in blogs, or embedding links to interstitial or pop-up ad services. Don't use deceptive means to generate revenue or traffic, or create blogs with the primary purpose of affiliate marketing. Spam doesn't belong on Tumblr.
 	 MASS REGISTRATION AND AUTOMATION. Don't register accounts or post content automatically, systematically, or programmatically.
 	 UNAUTHORIZED CONTESTS, SWEEPSTAKES, OR GIVEAWAYS. Take a look at our guidelines for contests, sweepstakes, and giveaways, which are incorporated here by reference, for more information.
 	 THIRD-PARTY THEME DISTRIBUTION. To manage the safety and stability of blog themes, the vast majority of which are contributed by the Tumblr community, it's important that themes are distributed through our centralized Theme Garden. Third-party theme directories are often used to inject nefarious code that results in spam, ads, or phishing attacks. Since anyone can host and promote their themes in the Theme Garden, don't create or use third-party services to distribute source code for Tumblr themes. Creating blogs or directories that curate themes in the Theme Garden is a-okay.
 	 COPYRIGHT AND TRADEMARK INFRINGEMENT. Respect the copyrights and trademarks of others. If you aren't authorized to use someone else's copyrighted or trademarked work (either expressly or by legal exceptions and limitations like fair use), don't. It is our policy to respond to notices of alleged copyright infringement as per our Terms of Service and the Digital Millennium Copyright Act.
 	 IMPERSONATION, STALKING, OR HARASSMENT. Treat the community the way you'd like to be treated. Don't attempt to circumvent the Block feature. If you want to parody or ridicule a public figure (and who doesn't?), don't try to trick readers into thinking you are actually that public figure.
 	 PRIVACY VIOLATIONS. Don't use Tumblr to deceptively obtain personal information. Don't post content that violates anyone's privacy, including personally identifying or confidential information like credit card numbers, social security numbers, unlisted contact information, or private photos of your ex's junk (no matter how attractive).
 	 DISRUPTIONS, EXPLOITS, AND RESOURCE ABUSE. Our servers and the valiant engineers who support them work hard for you. Don't attempt unauthorized use, disruption, or exploitation of Tumblr.com or our other products and services, or otherwise abuse Tumblr's resources.
 	 UNLAWFUL USES AND CONTENT. This one's pretty obvious, but Tumblr is not a place for illegal behavior, including fraud, phishing, or illegally inciting violence.

AND NOW, SOME WORDS FROM OUR LAWYERS:

	If we conclude you are violating these policies, you may receive a notice via email. If you don't explain or correct your behavior, your account may be suspended and/or your IP address may be blocked. We do our best to ensure fair outcomes, but in all cases we reserve the right to suspend accounts or remove content, without notice, for any reason, but particularly to protect our services, infrastructure, users, or community. We reserve the right to enforce, or not enforce, these policies in our sole discretion, and these policies don't create a duty or contractual obligation for us to act in any particular manner. 

	We also reserve the right to amend these policies using the procedures set forth in our Terms of Service. 

	If you have questions or feedback, don't hesitate to let us know. 

LINK TO PRIOR VERSIONS

	You will find a link to prior versions of our Community Guidelines below. We have stored these versions on GitHub, which will also allow you to compare different versions and see what terms have changed: 

	http://github.com/tumblr/policy/commits/master/community-guidelines.txt

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