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USBank.com - U.S. Bank Consumer Privacy Pledge
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"Elan Life Insurance Company" removed from the list of affiliates.
New item under "Additional U.S. Bancorp affiliates".
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U.S. BANK CONSUMER PRIVACY PLEDGE1

 	 Printable Version
 	 REV. 11/14

		FACTS
		WHAT DOES U.S. BANK DO WITH YOUR PERSONAL INFORMATION?

		WHY?
		Financial companies choose how they share your personal information. Federal law gives consumers the right to limit some but not all sharing. Federal law also requires us to tell you how we collect, share, and protect your personal information. Please read this notice carefully to understand what we do.

		WHAT?
The types of personal information we collect and share depend on the product or service you have with us. This information can include: 

 	 Social Security number and income
 	 account balances and payment history
 	 transaction history and credit history

		HOW?
		All financial companies need to share customers' personal information to run their everyday business. In the section below, we list the reasons financial companies can share their customers' personal information; the reasons U.S. Bank chooses to share; and whether you can limit this sharing.

		REASONS WE CAN SHARE YOUR PERSONAL INFORMATION
		DOES U.S. BANK SHARE?
		CAN YOU LIMIT THIS SHARING?

		FOR OUR EVERYDAY BUSINESS PURPOSES-- such as to process your transactions, maintain your account(s), respond to court orders and legal investigations, or report to credit bureaus
		Yes
		No

		FOR OUR MARKETING PURPOSES -- to offer our products and services to you
		Yes
		No

		FOR JOINT MARKETING WITH OTHER FINANCIAL COMPANIES
		No
		We don't share

		FOR OUR AFFILIATES' EVERYDAY BUSINESS PURPOSES -- information about your transactions and experiences
		Yes
		No

		FOR OUR AFFILIATES' EVERYDAY BUSINESS PURPOSES -- information about your creditworthiness
		Yes
		Yes

		FOR NONAFFILIATES TO MARKET TO YOU
		No*
		We don't share

	TO LIMIT OUR SHARING

 	 Call 800-370-8580-- our menu will prompt you through your choice or
 	 Visit us online: http://www.usbank.com/privacy and tell us your preference on the "Exercise Your Privacy Choice" page.

	PLEASE NOTE: If you are a new customer, we can begin sharing your information 30 days from the date we sent this notice. When you are no longer our customer, we continue to share your information as described in this notice. However, you can contact us at any time to limit our sharing.

	TO LIMIT OUR DIRECT MARKETING

	PLEASE NOTE: We may contact our existing customers by mail, telephone, or email to offer additional financial products or services including products and services offered by nonaffiliates that we believe may be of interest to you. You may direct us not to send you such offers. 

 	 To limit our direct marketing to you by mail or telephone, please call 800-370-8580--our menu will prompt you through your choices, or visit us online: http://www.usbank.com/privacy and tell us your preference on the "Exercise Your Privacy Choice" page.
 	 To limit our direct marketing to you by e-mail, visit us online: http://www.usbank.com/privacy and tell us your preference on the "Email Preferences" page. 

	QUESTIONS?

	Call 800-872-2657 or go to usbank.com

	Who we are		

	WHO IS PROVIDING THIS NOTICE?

	Companies with the U.S. Bank and U.S. Bancorp names and other affiliates. Please see below for a list of other affiliates that do not have a U.S. Bank or U.S. Bancorp name. 

	Except for California, North Dakota and Vermont residents, a different notice applies to customers who leased or purchased a vehicle and obtained U.S. Bank financing directly through a dealership. That notice from U.S. Bank--Dealer Financial Services is available online at http://www.usbank.com/privacy or by calling 800-437-9497.

		WHAT WE DO

		HOW DOES U.S. BANK PROTECT MY PERSONAL INFORMATION?
		To protect your personal information from unauthorized access and use, we use security measures that comply with federal law. These measures include computer safeguards and secured files and buildings.

		HOW DOES U.S. BANK COLLECT MY PERSONAL INFORMATION?
We collect your personal information, for example, when you 

 	 open an account or apply for a loan
 	 use your credit or debit card or make deposits or withdrawals from your account
 	 tell us about your investment or retirement portfolio

 We also collect your personal information from others, such as credit bureaus, affiliates, or other companies.

		WHY CAN'T I LIMIT ALL SHARING?
Federal law gives you the right to limit only 

 	 sharing for affiliates' everyday business purposes--information about your creditworthiness
 	 affiliates from using your information to market to you
 	 sharing for nonaffiliates to market to you

 State laws and individual companies may give you additional rights to limit sharing. See below for more on your rights under state law.

		WHAT HAPPENS WHEN I LIMIT SHARING FOR AN ACCOUNT I HOLD JOINTLY WITH SOMEONE ELSE?
		Your choices will apply individually--unless you tell us otherwise.

		DEFINITIONS

		AFFILIATES
Companies related by common ownership or control. They can be financial and nonfinancial companies. 

	 Our affiliates include companies with a U.S. Bank and U.S. Bancorp name; financial companies such as 
U.S. Bank National Association and U.S. Bancorp Investments, Inc. 

		NONAFFILIATES
Companies not related by common ownership or control. They can be financial and nonfinancial companies. 

 	 U.S. Bank does not share with nonaffiliates so they can market to you

		JOINT MARKETING
A formal agreement between nonaffiliated financial companies that together market financial products or services to you. 

 	 U.S. Bank doesn't jointly market

		OTHER IMPORTANT INFORMATION

		You may have other privacy protections under applicable state laws. To the extent these state laws apply, we will comply with them when we share information about you.

		FOR CALIFORNIA RESIDENTS: In accordance with California law, we will not share information we collect about you with companies outside of our corporate family, except as permitted by law, including, for example, with your consent or to service your account. We will limit sharing among our companies to the extent required by California law.

		FOR VERMONT RESIDENTS: In accordance with Vermont law, we will not share information we collect about you with companies outside of our corporate family, except as permitted by law, including, for example with your consent or to service your account. We will not share information about your creditworthiness within our corporate family except with your authorization or consent, but we may share information about our transactions or experiences with you within our corporate family without your consent.

FOR NEVADA RESIDENTS: We may contact our existing customers by telephone to offer additional financial products that we believe may be of interest to you. You have the right to opt out of these calls by adding your name to our internal do-not-call list. To opt out of these calls, or for more information about your opt out rights, please contact our customer service department. You can reach us by calling 800-USBANKS (800-872-2657), clicking the "Email Us" link at usbank.com/privacy, or writing to P.O. Box 64490, St. Paul, MN 55164. You are being provided this notice under Nevada state law. In addition to contacting U.S. Bank, Nevada residents can contact the Nevada Attorney General for more information about your opt out rights by calling 702-486-3132, emailing aginfo@ag.nv.gov, or by writing to: 
Office of the Attorney General, Nevada Department of Justice, Bureau of Consumer Protection 100 North Carson Street, Carson City, NV 89701-4717

	Additional U.S. Bancorp affiliates		

	The Miami Valley Insurance Company

	Mississippi Valley Company

	Elan Life Insurance Company

	Red Sky Risk Services, LLC

	*Please keep in mind that, as permitted by applicable law, if you have a private label credit card account with us, we share information about you with our financial or retail partners in connection with maintaining and servicing your account, including for that financial or retail partner to market to you. Federal law does not give you the right to limit this sharing.

	If you are a U.S. Bank--Dealer Financial Services customer who is NOT a resident of California, North Dakota or Vermont who leased or purchased a vehicle and obtained U.S. Bank financing directly through an automotive dealership, a different pledge applies to your account. You may access the U.S. Bank--Dealer Financial Service Privacy Policy at U.S. Bank--Dealer Financial Services Privacy Policy.

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