Revision History
Pinterest.com - Advertising Guidelines
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Version Comments
Several changes have been made throughout the Advertising Guidelines.
New sections under "Country-specific guidelines".
Small changes under the section for France guidelines.
Changes to "Be careful with any data usage" section.
Country-specific guidelines have been added for France; The section "Keep in mind" has been updated.
"Hemp and CBD-only byproducts of marijuana that don't contain THC are OK" has been removed.
Changes in the sections "Be authentic with our users", "Be thoughtful with your editorial", and "Be responsible with your content".
A term concerning "False documents" has been removed.
Changes to the "Audience Targeting" section.
Changes under "Be authentic with our users" and "Be clear about the destination".
Small clarifications.
Changes under "Unacceptable business practices" concerning cryptocurrencies.
Changes under the rule "Don't send people to low quality landing pages".
Several changes throughout.
Changes under "Weapons and explosives".
Changes under the section "Principles".
Changes under "Don't target sensitive categories".
Changes under "Nudity or sexually suggestive content".
Changes under "Authentic and straightforward" in the "Be thoughtful with your editorial" section.
Changes regarding the sale of live animals.
Clarification added concerning lotteries.
An example about images has been removed.
Changes under "Don't send people to low quality landing pages".
Changes under "Illicit drugs and drug paraphernalia".
Changes regarding "Sensational clickbait tactics".
The rule concerning using more than 1 hashtag in ad descriptions has been removed.
A link to the guidelines for the One Tap Promoted Pins has been added: https://policy.pinterest.com/en/one-tap-promoted-pins-guidelines
Clarification added to "Don't target sensitive categories".
A new version has been published.
Clarification added concerning One-tap Promoted Pins.
New rules on "Shocking content".
Major changes to the section entitled "Be thoughtful with your editorial".
The rule "Don't use off-domain redirect links" has been removed.
The section on Alcohol has been modified.
Changes regarding contact lenses and eyeglass providers in the section on "Online pharmacies, prescription drugs and supplements".
Changes to "Contests and sweepstakes".
The bullet "Images with testimonials and ratings" has been removed from the "Be thoughtful with your editorial" section.
The section on "Images with prices and discounts" has been removed.
Sentence removed from "Accurately reflect your product, service or brand".
The section "Be authentic and honest" has been updated to include videos.
The "Products from endangered or threatened species" bullet has been updated.
"Products from endangered or threatened species" has been changed.
Changes under "Be respectful with your targeting" and "Be careful with data usage".
New changes in the section on Alcohol.
A new rule has been added saying that negative campaigning ads that attack a political opponent are not allowed.
The "Contests and sweepstakes" section has been heavily modified.
Section removed under "Be honest about your relationship with Pinterest"; Phrasing changes under "Be respectful with targeting and tracking"; Many new changes under "Follow all audience targeting and conversion tracking rules" and "Respect our community's data and privacy".
Terminology changes; The section "Follow all audience targeting rules" has been updated.
The explanation on "audience targeting rules" has been updated.
Sections updated: "Be thoughtful with your editorial" and "Deliver a world class experience".
A link to a PDF has been added containing tips on making great ads: https://business.pinterest.com/sites/business/files/how-to-make-great-pins-guide-en.pdf
Rules concerning hashtags have been updated.
Phrasing changes related to alcohol-related ads.
A new item that isn't allowed concerning "Product Rich Pins" has been added to the Alcohol section.
"Can't serve via the Pinterest Ads API" has been removed from the Alcohol section.
Sections updated: "Be authentic and honest" and "Be relevant and respectful with your targeting".
Off-domain redirects are not allowed within Pinterest ads.
The section on "Unacceptable business practices" has been updated.
Reference to alcohol has been updated to include "alcohol or an alcohol brand or manufacturer site".
Renamed the section "Keep Pinterest Beautiful" to "Be thoughtful with your editorial".
The section "Keep Pinterest beautiful" has been updated.
The list of restrictions on ads related to alcohol content has been updated.
This document has been renamed to "Advertising Standards" and completely revamped.
Clarifications added in the section "Nudity or sexually explicit content".
Some of the terminology in section "4. Destination landing page" has been changed.
Section "4. Destination landing page" has been updated.
The section on "Ad relevance and targeting" has been updated.
A clarification has been added to the "Lots of hashtags" rule.
The section "Products and services with promotion restrictions" has been modified concerning weight loss products and services.
A new promotion restriction added called "Political campaigning ads".
Added a sentence about rejecting ads that are reminiscent of clickbait.
Most of the sections have been updated.
A completely new version of the Advertising Rules has been published.
The section on Ad relevance and targeting has been modified.
New terms added concerning Weight loss pills, supplements, and fat burners.
Sections "Ad relevance" and "Other" updated.
Changes made to the section "Destination landing pages".
Amendments made in the sections "Pin image" and "Pin descriptions".
Ad farms made up of more than 5 units per page are considered a "low value content" page and may be rejected.
New term added in section 3, Destination landing pages: May not add, remove, or change anything on a Pinner's computer or device without their permission.
The third bullet changed under section 3, Destination landing pages.
A few phrasing changes; "currency of any kind in the Pin image" is not allowed; term on "Fraudulent or deceptive claims or content" removed.
New rule added concerning using redirect links on your Promoted Pins (not allowed).
New term added about "working with third parties to collect and measure conversions".
A lot of new changes concerning pin image and descriptions (amongst others).
Another new section added: "Product or service claims in the Pin image".
A new section added on Agencies and Affiliate Pins.
New terms added under the section "Misleading design elements" and the section "Nudity" has been changed to "Nudity or sexually suggestive content".
"Ad content" section updated.
Promotional information terminology changed and a few examples added.
New restriction for ad content regarding "excessive symbology and hashtags".
This is the initial version that ParanoidPaul captured. It is not necessarily the first version of the document.
ADVERTISING GUIDELINES 

         Our mission        
 	 Be authentic with your audience 
 	 Be respectful with your targeting 
 	 Be careful with any data usage 
 	 Be thoughtful with your editorial 
 	 Be responsible with your content 


	Our mission at Pinterest is to help people discover and do what they love. We believe promoted	 Prohibited content can play a big role in helping people design their lives, which is why we want ads to be some of the best stuff you see on Pinterest. If you follow these guidelines, you’ll be all set for promoting great content on Pinterest.    guidelines 

           Be authentic with our users        	 Adult and nudity content
 	 Clickbait
 	 Drugs and paraphernalia
 	 Endangered species and live animals
 	 Illegal products and services
 	 Counterfeit goods
 	 Political campaigning
 	 Sensitive content
 	 Tobacco
 	 Unacceptable business practices
 	 Weapons and explosives

	Authenticity means being truthful and honest about the product or service you're promoting. It also means being transparent with people about what they should expect when they interact with your products or services.    	 Restricted content guidelines 

	Be honest about your relationship with 	 Alcohol
 	 Contests, sweepstakes and Pinterest   More       incentives
 	 Financial products and services
 	 Gambling products and services
 	 Healthcare products and services

	Be honest about your relationship with Pinterest  Less       	 Country specific guidelines 
 	 Keep in mind... 

	Your ads should stick to our brand guidelines and shouldn't suggest that Pinterest is sponsoring your promotion or is formally affiliated with it. Basically, your design should look like it came from your business, not from Pinterest. You can use the word "Pinterest," but not our wordmark.                  Our mission        

	Disclose your billing practices   More       	Our mission at Pinterest is to help people discover and do what they love. We believe promoted content can play a big role in helping people create a life they love, which is why we want ads to be some of the best stuff you see on Pinterest. If you follow these guidelines, you’ll be all set for promoting great content on Pinterest.    

	Disclose           Be authentic with your billing practices  Less     audience        

	If you charge users on a recurring basis, be transparent with them	Authenticity means being truthful and disclosehonest about the terms of payment.product or service you're promoting. It also means being transparent with people about what they should expect when they interact with your products or services. 

BE HONEST ABOUT YOUR RELATIONSHIP WITH PINTEREST

	            
	Your ads should stick to our brand guidelines and shouldn't suggest that Pinterest is sponsoring your promotion or is formally affiliated with it. Basically, your design should look like it came from your business, not from Pinterest. You can use the word "Pinterest," but not our wordmark. 


	Stick to one advertiser per account, and be clear about who's advertising   More       DISCLOSE YOUR BILLING PRACTICES

	Stick to one advertiser per account, and	If you charge users on a recurring basis, be clear about who's advertising  Less     transparent with them and disclose the terms of payment. 

STICK TO ONE ADVERTISER PER ACCOUNT, AND BE CLEAR ABOUT WHO'S ADVERTISING

	We want people on Pinterest to understand who's promoting content. You can't manage more than one advertiser through a single account or change the advertiser on an account. You also can't create boards for someone else (for example, if you're an agency) and promote stuff from those boards. Instead, you can help someone else promote ads from their own account.           

	Respect the rights of others   More       

	Respect the rights of others  Less     RESPECT THE RIGHTS OF OTHERS

	Your ads can't infringe upon or violate the rights of any third party, including copyright, trademark or privacy rights.          

           Be thoughtful with your editorial        

	To keep ads inspiring and actionable, we set high standards for the editorial quality of promoted content. ​For tips, check out our creative best practices and boards from The Studio. 

	YOUR ADS SHOULD BE:    

	Clear and understandable   More       

	Clear and understandable  Less     

	Ads should be simple, clean and easily understood. 

	We never allow: 

	Fuzzy or grainy images (try at least 600x900 pixels)  

	Incorrectly oriented images that are upside down or sideways  

	Overly busy images that are packed with text overlay or have too many font styles and colors (try no more than 4 frames and 2 font styles or colors)  

	Improper grammar, incorrect spelling or excessive capitalization and symbols  

	Professional and neatly edited   More       

	Professional and neatly edited  Less     

	Ads should adhere to the highest levels of editorial quality. 

	We never allow: 

	Poorly edited images that are distracting or exaggerated  

	Poorly cropped images that feel careless or recycled  	 Amateur or user-generated content like selfies and screenshots

	Authentic and straightforward   More       

	Authentic and straightforward  Less     

	Ads should set the right expectations and shouldn’t pressure people to click them. 

	We never allow: 

	Images with artificial functionality like play or download buttons, notification icons, search bars, or elements that mimic Pinterest features (like our Save or Buy buttons.) Calls-to-action that resemble buttons are OK if they accurately describe where the Pinner will be taken when clicking through. For example, an image with a "Shop Now" button that leads to a shopping site is OK.  


           Be respectful with your targeting        

	Make sure your targeting is relevant. It's never okay to target people in a way that implies you're aware of sensitive info about them.    

	Target the right audience   More       

	Target the right audience  Less     

	Your ads should be relevant and show up for the right people. Please don't pick irrelevant criteria when deciding how to target your ad. 

	Examples 

	 An ad about shoes that targets "high heels," "sneakers" and "spring fashion" is okay
 	 An ad about shoes that targets "recipe," "Christmas decorations" or "wedding dresses" isn't okay

	Don't target sensitive categories   More       

	Don't target sensitive categories  Less     DON'T TARGET SENSITIVE CATEGORIES

	Targeting certain audiences can be inappropriate and even offensive. You can't target any audience based on: 

	 Sensitive health or medical condition
 	 Racial or ethnic origin
 	 Negative financial status or condition
 	 Religious or philosophical affiliation or beliefs
 	 Sexual behavior or orientation
 	 Alleged or actual commission of a crime

	When targeting ads outside of the US, you also can't target any audience based on: 

	 Trade union membership or affiliation
 	 Political affiliation

           Be careful with any data usage        

	When using data to target or measure ads on Pinterest, you must follow our Ad Data Terms. This applies to features like our tag, audiences, and app install campaigns.    

	Follow all measurement and audience targeting rules   More       

	Follow all measurement and audience targeting rules  Less     FOLLOW ALL MEASUREMENT AND AUDIENCE TARGETING RULES

	Anywhere you collect data used with a Pinterest ads service, you must disclose and get legally-required consent from each individual for that data collection, sharing and use. 

	If you use the Pinterest tag or send us mobile app activity, you must tell your website and app visitors that their information will be shared with third parties for online behavioral advertising, and that they can opt out of online behavioral advertising through their Pinterest personalization settings, the AdChoices website optout.aboutads.info (if you use the Pinterest tag), or their mobile ad identifier settings (if you share app activity data with us). 

	Don’t give us information that relates to sensitive categories—like medical condition or ethnic origin—or that’s collected from a child-directed site or app, or from anyone who’s under 13 or the legal age of consent in your country (if higher).           

	Respect our community's data and privacy   More       

	Respect our community's data and privacy  Less     RESPECT OUR COMMUNITY'S DATA AND PRIVACY

	You can't: 

	 Use data you receive from a Pinterest ads service for any purpose (including audience targeting or user profiling) other than to understand your Pinterest campaigns, and only on an anonymous basis
 	 Share data from a Pinterest ads service with a third party, including another advertising service
 	 Join data from a Pinterest ads service with personally identifiable information (like an email address) or information that identifies a user, browser, or device (like a cookie or mobile ad identifier)

	If you receive any data from Pinterest tied to a unique identifier (e.g., campaign reporting data linked to a mobile device ID) then you can’t use it to market products or services, or for any purpose besides measuring Pinterest campaigns,  and you must delete it no later than 6 months after receiving it.          

           Be clear about the destinationthoughtful with your editorial        

	We care about	To keep ads inspiring and actionable, we set high standards for the ad experienceeditorial quality of ads on Pinterest. For tips, check out our creative best practices and boards from start to finish—including the URL your ad links to. We want to make sure users find what they're looking for when they click through.     The Studio. 

	Create a consistent experience   More       PROFESSIONAL AND NEATLY EDITED IMAGES

	Create a consistent experience  Less     	Ads should adhere to the highest levels of editorial quality. We don’t allow ads with: 

	Your ads must reflect who you	 Fuzzy or grainy images (try at least 600x900 pixels)
 	 Incorrectly oriented images (upside down or sideways)
 	 Poorly edited images or poorly cropped images 
 	 Overly busy images that are packed with text overlay or have too many font styles and what you're promoting, so make sure your ad image, descriptioncolors (try no more than 4 frames and landing page are consistent. If your ad features a hero product2 font styles or specific theme, that productcolors)
 	 Images with artificial functionality like play or theme must be readily available or apparent on the landing page. 

	            

	Be clear if your landing page goes to a hardwall or signup wall   More       

	Be clear if your landing page goes to a hardwalldownload buttons, notification icons, search bars, or signup wall  Less     

	If you require people to take an action (like signing up) before they can see certain content, your ad should makeelements that clear. Also, your ads can't suggestmimic Pinterest features (like our Save or imply that a product is available on your landing page if you don't actually offer that product.           

	Don't send people to low quality landing pages   More       

	Don't send people to low quality landing pages  Less     

	Your landing pages should build trust in the qualityBuy buttons) 
 	 Improper grammar, incorrect spelling or excessive capitalization and substance of your ads. Your landing page can't: 

	 Trick people into visiting another pagesymbols
 	 Start automatic downloads on someone's device. If your landing page has a download link, that's okay—the download just can't start automatically.

	We also use landing page quality to determine auction competitiveness, find out more in our Help Center. Low-quality user-generated content like selfies and screenshots

QUALITY LANDING PAGES

	            
	We care about the ad experience from start to finish—including the URL your ad links to. We want to make sure users find what they're looking for when they click through. We don’t allow landing pages to: 


	Use	 Require people to take an accurate destination URL   More       action (like signing up) before they can see certain content unless your ad makes it clear that this is required
 	 Have pop-up ads or start automatic downloads on someone’s device
 	 Force people to visit another page
 	 Contain primarily advertising content (made-for-ads sites)

	Use an accurate destination URL  Less     CREATE A CONSISTENT EXPERIENCE

	Make sure the URL people land on is consistent with the destination URL	Your ads must reflect who you chose forare and what you're promoting, so make sure your ad. Youad image, description and landing page are consistent. Your ads can't cloak your URLssuggest or change them during clickthrough.          imply that a product is available on your landing page if you don't actually offer that product.    

           Be responsible with your content        

	We don’t allow certain categories of ads because they can be disruptive or problematic, regardless of context.advertising and restrict others. As always, you're responsible for the content you promote on Pinterest, as well as the safety and trustworthiness of the products and services you offer. 

	WE NEVER ALLOW ADS WITH:    	            Prohibited content guidelines        

	Adult products and services   More        ADULT AND NUDITY CONTENT 

	Adult products and services  Less     	We don’t allow the advertising of: 

	You can't promote sex toys,	 Sex toys
 	 Adult or pornographic videos, publications, live shows, sexualshows
 	 Sexual enhancement products, or servicesproducts
 	 Services that provide casual sex, international match-makingmatchmaking or escorts.

	Badware and hacking   More       	We also don't allow: 

	Badware	 Nudity or implied nudity (such as blurred out images and hacking  Less     illustrations)
 	 Implied sexual activity (clothed or unclothed)
 	 Any focus on certain body parts (genitals, pubic hair, male or female butts and female breasts)

	We don't allow anything that links to software that results in a misleading user experience. We also don't allow	You can advertise modeled clothing such as bathing suits and lingerie, as long as the products that promote instructions foraren't adult-themed or equipment to illegally access or tamper with software, servers, cell phones or websites.           overtly sexual.    

	Clickbait   More        CLICKBAIT 

	Clickbait  Less     

	We	We want ads to be beautiful, usefulbeautiful and inspiring.useful. We don’t want them to pressure or trick users with baiting content. We don’t allow sensational clickbait tactics that exploit user curiosity by: 

	Playing on fear  

	 Playing on people’s fear

	Critiquing deficiencies  

	Damaging self-esteem  


	Using alarmist or gawk-worthy language or images  
 	 Purposefully withholding information


	Purposefully withholding critical information   DRUGS AND PARAPHERNALIA 

	We don’t allow the advertising of: 

	            

	Illegal activity   More       

	Illegal activity  Less     

	You can't promote anything that facilitates or promotes illegal activity.           

	Illegal or recreational drugs   More       

	Illegal or recreational drugs  Less     

	We don’t allow: 

	Imagery,	 The sale or use of illegal or recreational drugs
	Informational material about the use or legalization of illegal or recreational drugs  
 	 Ads including imagery of illegal or recreational drugs
 	 Accessories associated with drug use including paraphernalia for using, storing or consuming illegal or recreational drugs


	Related paraphernalia for using, storing or consuming illegal or recreational drugs   ENDANGERED SPECIES AND LIVE ANIMALS 

	We don’t allow the advertising of live animals. 
 We also don’t allow products made from tortoise shell, ivory, coral, crocodile skin, tiger, polar bear or sea otter fur, and other endangered wildlife. This includes medicinal products made from rhinos, tigers or Asiatic black bears. For a full list of prohibited wildlife products, please visit our partner, the World Wildlife Fund.    

	            
 ILLEGAL PRODUCTS AND SERVICES 


	Imitation	We don't allow the advertising of anything that facilitates or counterfeit goods   More       promotes illegal products, services, or activities, including products that provide instructions for or equipment to illegally access or tamper with software, servers, cell phones or websites, and links to software that results in a malicious user experience.    

	Imitation or counterfeit goods  Less      COUNTERFEIT GOODS 

	We neverdon’t allow ads for:the advertising of: 

	 Knockoff products
 	 Brand-name replicas
 	 Goods wrongfully advertised as authentic brand-name
 	 Fake IDs, passports or other official documents

 POLITICAL CAMPAIGNING 

	            

	Live animals and products from endangered or threatened species   More       

	Live animals and products from endangered or threatened species  Less     

	You can't promote the sale of live animals. You also can't advertise products made from tortoise shell, ivory, coral, crocodile skin, tiger, polar bear or sea otter fur, and other endangered wildlife. This includes medicinal products made from rhinos, tigers or Asiatic black bears. For a full list of prohibited wildlife products, please visit our partner, the World Wildlife Fund.           

	Online gambling and lotteries, or games of skill   More       

	Online gambling and lotteries, or games of skill  Less     

	You can't promote any kind of lottery, gambling game applications or gambling websites. We also don't accept ads for fantasy sports or other online prize-based games that require payment for entry. 

	Ads for brick and mortar casinos that don't lead to online gambling, lotteries or games of skill are okay.           

	Nudity   More       

	Nudity  Less     

	Promoted content shows up in places that it normally wouldn't so we have to be a bit more conservative with nudity. We'll reject anything with nudity—artistic or not—as well as some images that aren't actual nudity. For example, we don't allow implied nudity (such as blurred out images and illustrations), implied sexual activity (clothed or unclothed), or any focus on certain body parts (genitals, pubic hair, male or female butt and female breasts.) 

	You can advertise modeled clothing such as bathing suits and lingerie, as long as the pose and product aren't adult-themed or overtly sexual. 

	            

	Pharmaceuticals   More       

	Pharmaceuticals  Less     

	Pinterest doesn’t currently engage with the pharmaceutical industry. We don’t allow: 

	Branded or unbranded ads from pharmaceutical manufacturers  

	Prescription drugs for humans or pets  

	Online pharmacies  

	OTC medicines that don’t require a prescription are OK. Prescription healthcare products like eyeglasses and contact lenses are OK. 

	            

	Pinterest incentives   More       

	Pinterest incentives  Less     

	We don't allow anything that directs people to click on Pinterest buttons to get money, prizes or deals.           

	Political campaigning   More       

	Political campaigning  Less     

	We	We don’t allow campaignsadvertising for: 

	The election or defeat of political candidates running for public office  

	Political parties or action committees  

	Political issues with the intent to influence an election  

	Legislation, including referendums or ballot initiatives  

 SENSITIVE CONTENT 

	            

	Restricted healthcare   More       

	Restricted healthcare  Less     

	Pinterest only allows some conventional healthcare products. We don’t allow: 

	Class III medical devices  

	Clinical trial recruitment  

	Class I and II medical devices are OK. Contraceptive products that don’t focus on sexual pleasure or performance are OK. Addiction services focused on recovery and support are OK as long as the imagery and language don’t violate our policies around clickbait or sensitive content. 

	            

	Sensitive content   More       

	Sensitive content  Less     

	We	We want Pinterest to keep Pinterestbe a safe place for discovering possibilities,welcoming, positive, and inspiring place, so we don’t allow divisive or disturbing ads that could trigger users.advertisements. We don’t allow language or imagery that is: 

	Offensive or profane (censored or not)  

	Excessively violent or gory  
 	 Vulgar or sickening
 	 Politically, culturally or racially divisive or insensitive


	Sickening	Unless paired with educational or gross  charitable information, we also don’t allow: 

	Sexually suggestive  	 Content that capitalizes on controversial or tragic events
 	 References to sensitive health and medical conditions

	Politically, culturally or racially insensitive   TOBACCO 

	We don’t allow the advertising of tobacco products including but not limited to: 

	  
	 Cigarettes
 	 E-cigarettes
 	 Chewing tobacco
 	 Paraphernalia (i.e, pipes, rolling papers, vapes, vape cartridges, etc.)


	Unless paired with educational or charitable information, we	We also don’t allow: do not allow the advertising of hookah or cigar bars or products.    

	Content that capitalizes on recent controversial or tragic events   UNACCEPTABLE BUSINESS PRACTICES 

	References to sensitive health and medical conditions  	We don't allow ads that promote the following products, services or business models: 

	 Penny or bidding fee auctions
 	 Payday loans
 	 Plaintiff recruitment services
 	 Financial services that facilitate the purchase or trade of bitcoin and other cryptocurrencies
 	 Services that promise large financial returns for minimal investment or effort, such as multilevel marketing models or get-rich-quick opportunities
 	 Companies that offer homework or essay writing services for students (Tutoring services are OK)
 	 Products or services that make unrealistic or exaggerated claims

	            
	We expect our advertisers to be honest with their customers and set clear expectations about product quality, delivery times, return processes, and services provided. We reserve the right to reject an advertiser based on poor third-party ratings or a record of complaints.    


	Suspicious claims   More        WEAPONS AND EXPLOSIVES 

	Suspicious claims  Less     	We don’t allow the advertising of weapons including but not limited to: 

	Promising unexpected	 Guns, firearms or unlikely results can break trust, so we take a close look at productammunition. This includes functioning antique devices, BB guns, airsoft guns, paintball guns and service claims. We don’t allow claims regarding: lifelike fake firearms.
 	 Gun accessories of any kind.
 	 Knives intended for violent use (like switchblades or hunting knives).
 	 Products intended for damage or injury (like crossbows, tasers or pepper spray).
 	 Fireworks.
 	 Explosives.
 	 Instructions on how to make weapons or fireworks, or information on how to harm or kill people.

	 The treatment, diagnosis, prevention, or cure of disease.
 	 Unlikely or dangerous weight loss.
 	 This includes implied claims through before-and-after imagery.
 	 Unrealistic cosmetic results within specific time frames.
 	 Large financial return for minimal effort or investment           Restricted content guidelines        

 ALCOHOL 

	            
	We allow advertising of alcohol, including beer, wine, spirits, liqueurs, and alcohol memberships.


	Suspicious supplements   More        In all cases, you're responsible for complying with applicable federal and local laws and regulatory guidelines, including age gating where necessary. 

	Suspicious supplements  Less     	Alcohol ads on Pinterest: 

	We want	 Can't target minors, or depict minors consuming alcoholic beverages
 	 Can't associate the consumption of alcohol to keep users safe from potentially harmful products. We don’t allow: enhanced physical performance, improved social standing or better sexual success
 	 Can't imply that drinking excessively is beneficial, or that alcohol has therapeutic qualities either as a stimulant or relaxant
 	 Can't depict people under the influence of alcohol, or associate drinking with activities that are risky (such as driving, operating heavy machinery), antisocial or illegal
 	 Can't emphasize high alcoholic content as a positive quality

	Weight loss or appetite suppressant pills and supplements   CONTESTS, SWEEPSTAKES AND PINTEREST INCENTIVES 

	Products we suspect could be unsafe, unreliable, easily abused,	If you promote a contest or psychoactive  sweepstakes, please encourage authentic behavior, keep Pinterest spam-free and be sure to comply with all relevant laws and regulations. In addition, please: 

	 Don't require participants to save a specific image
 	 Don't allow more than one entry per participant
 	 Don't suggest that Pinterest sponsors or endorses you or the promotions
 	 Make sure participants use the word "contest" or "sweepstakes" in their descriptions or images when they save Pins for the event

	            
	We don't allow anything that directs people to click on Pinterest buttons to get money, prizes or deals.    


	Tobacco   More        FINANCIAL PRODUCTS AND SERVICES 

	Tobacco  Less     	Ads for financial products and services must clearly and prominently disclose all applicable terms and conditions as required by the local laws and regulations for any country or region your ad is targeting. Ads for consumer loans, for example, must disclose things like the APR, repayment period, fees and costs, penalties, and information about the lending institution. 

	You can't promote tobacco products like cigarettes, e-cigarettes	We prohibit ads for certain types of financial products, such as cryptocurrencies and chewing tobacco, or paraphernalia like pipes, pipe cleaners or rolling papers.           payday loans, as described in unacceptable business practices.     

	Unacceptable business practices   More        GAMBLING PRODUCTS AND SERVICES 

	Unacceptable business practices  Less     	We don’t allow the advertising of: 

	We don't allow anything that promotes products, services or business models that we consider unacceptable. This includes models like penny or bidding fee auctions, payday loans, plaintiff recruitment services and financial services that facilitate the purchase or trade	 Any kind of bitcoin and other cryptocurrencies. We also don't allow business models that don't clearly explain their value proposition or use deceptive tactics with customers. lottery
 	 Gambling game apps
 	 Gambling websites

	We also don't allow advertising for fantasy sports or other online prize-based games that require payment for entry. 

	            
	Ads for brick and mortar casinos that don't lead to online gambling, lotteries or games of skill are OK except where prohibited in our country-specific guidelines. 


	Weapons and explosives   More       


	Weapons and explosives  Less      HEALTHCARE PRODUCTS AND SERVICES 

	We don’t allow weapons, fireworks or explosives that can cause damage, harm or injury. We also don’t allow instructions for how to use or make any of these products. Ads can’t promote:the advertising of: 

	Guns, firearms, ammunition	 Pharmaceutical manufacturers (branded or any imageryunbranded)
 	 Prescription drugs for humans or pets
 	 Online pharmacies
 	 Class III medical devices
 	 Clinical trial recruitment
 	 Claims regarding the prevention or cure of these items. This includes functioning antique devices, BB guns, airsoft guns, paintball guns and lifelike fake firearms.  disease
 	 Products or advice we suspect could be unsafe, unreliable, or easily abused
 	 Invasive medical procedures

	Gun accessories of any kind  	We also don’t allow: 

	Knives intended for violent use (like switchblades	 Weight loss or hunting knives)  appetite suppressant pills and supplements
 	 Unlikely or dangerous weight-loss claims and before-and-after weight-loss imagery
 	 Claims regarding unrealistic cosmetic results

	Products intended for damage or injury (like crossbows, tasers or pepper spray)    	We do allow the advertising of: 

	Fireworks  	 Eyeglasses and contact lenses
 	 Class I and II medical devices except where prohibited in our country-specific guidelines
 	 Over-the-counter (OTC) non-prescription medicines except where prohibited in our country-specific guidelines 

	Explosives  	 OTC contraceptive products that don’t focus on sexual pleasure or performance except where prohibited in our country-specific guidelines 

	Instructions on how to make weapons or fireworks, or information on how to harm or kill people  


           Country specific guidelines        

	           
	We do have country specific guidelines you must follow when targeting a certain region of the world. When targeting a specific region please keep in mind local languages and cultural relevance for your audience. We recommend having your advertising in the local language of the region. 


	WE HAVE RESTRICTIONS ON ADS FOR THESE PRODUCTS AND SERVICES:    AUSTRIA

	Alcohol   More       	If your ad is shown in Austria, we don’t allow:  

	Alcohol  Less     	 Over-the-counter (OTC) drugs

	You can promote ads for alcohol, including beer, wine, spirits, liqueurs, and alcohol memberships. BELGIUM

	In all cases, you're responsible for complying with applicable federal and local laws and regulatory guidelines, including age gating where necessary.	If your ad is shown in Belgium, we don't allow: 

	Alcohol ads on Pinterest: 	 Brick-and-mortar casinos

	 Can't be Buyable Pins or Shopping Ads
 	 Can't target minors, or depict minors consuming alcoholic beverages
 	 Can't associate the consumption of alcohol to enhanced physical performance, improved social standing or better sexual success
 	 Can't imply that drinking excessively is beneficial, or that alcohol has therapeutic qualities either as a stimulant or relaxant
 	 Can't depict people under the influence of alcohol, or associate drinking with activities that are risky (such as driving, operating heavy machinery), antisocial or illegal
 	 Can't emphasize high alcoholic content as a positive qualityFRANCE

	Promoting ads about the following products or services are always okay, and won't be considered alcohol advertising:	If your ad is shown in France, we don’t allow: 

	 Accessories like wine glasses, beer steins and flasksInfant formula 
 	 Homebrewing kits
 	 Recipes for drinks or food containing alcohol
 	 Recipes that suggest paired alcoholic beverages
 	 Events that may involve alcohol consumption, like happy hours, winery tours and homebrewing classes
 	 Events sponsored by alcohol brands
 	 News and information about alcohol productsPharmacies

	Contests and sweepstakes   More       GERMANY

	Contests and sweepstakes  Less     	If your ad is shown in Germany, we don’t allow:  

	If you promote a contest or sweepstakes, please encourage authentic behavior, keep Pinterest spam-free and be sure to comply with all relevant laws and regulations. In addition, please: 	 Over-the-counter (OTC) drugs
 	 Brick-and-mortar casinos

	 Don't require participants to save a specific image
 	 Don't allow more than one entry per participant
 	 Don't suggest that Pinterest sponsors or endorses you or the promotions
 	 Make sure participants use the word "contest" or "sweepstakes" in their descriptions or images when they save Pins for the eventITALY

	If your ad is shown in Italy, we don’t allow:  

	  
	 Brick-and-mortar casinos
 	 Medical devices
 	 Over-the-counter (OTC) drugs


	 Learn more at our community guidelines.          NETHERLANDS

           Country-specific guidelines        	If your ad is shown in the Netherlands, we don't allow: 

 AUSTRIA 

	 If your ad is shown in Austria, we don't allow: 	Brick-and-mortar casinos  

	 Over-the-counter (OTC) drugs

 FRANCE 

	 If your ad is shown in France, we don't allow: 	Medical devices  

	 Infant formula 
 	 Pharmacies


 	 Ads for financial services serving in France must clearly display legally-required disclosures and product information.SPAIN

 GERMANY	If your ad is shown in Spain, we don’t allow:  

	 If your ad is shown in Germany, we don't allow: 

	 Over-the-counter (OTC) drugs

 	 Brick-and-mortar casinos
 	 Over-the-counter (OTC) drugs
 	 Infant formula


 TRADE SANCTIONS 

	You can’t use Pinterest’s ad servicePinterest ads products if it would be prohibited by US sanctions. Our ad service currently isn’t available in: 

	 Crimea
 	 Cuba
 	 Iran
 	 North Korea
 	 Syria

           Keep in mind...        

	You need to make sure your ads follow our standard ad guidelines and any country-specific guidelines. You need to follow all applicable local laws, regulations and industry codes for any area your ads will be shown in. You must also follow our community guidelines, terms,terms and the above advertising guidelines. These advertising guidelines apply to all parts of your promoted content, including the image, description and destination—and they apply to features like audience targeting. 

	We	 We reserve the right to reject or remove any ad that negatively affects our relationship with people on Pinterest or that goes against our interests. We may also remove ads orads, categories of adsads, or advertisers that get lots of negative feedback from people on Pinterest. These rules may change at any time.   Need help? Visit our Help Center

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