MOZILLA TRADEMARKPOLICYGUIDELINESUpdated: October 30, 2009When using Mozilla trademarks you must comply with these Mozilla Trademark Guidelines.LIST OF MOZILLA TRADEMARKSA list of Mozilla’s and its affiliates’ trademarks can be found here: Trademarks List. As used in these Mozilla Trademark Guidelines, (a) references to a ‘Mozilla trademark’ shall apply as well to Mozilla’s affiliates’ trademarks, and (b) these Mozilla Trademark Guidelines apply to Mozilla’s affiliates’ trademarks, unless specified otherwise below.You can seeIf you want to report acomplete listmisuse ofthe Mozilla trademarks. As other trademarks are created or registered, this list will be updated. As used in this policy, "trademarks" means not just Mozilla's logos, but also the names of its various products and projects, as well as the namesa Mozillaand Mozilla.org, also called word marks, (collectively "Mozilla Marks").trademark, contact us here: https://www.mozilla.org/about/legal/fraud-report/INTRODUCTIONWHEN DO I NEED SPECIFIC PERMISSION TO USE A MOZILLA TRADEMARK?This document outlinesYou may do thepolicy of the Mozilla Foundation ("Mozilla," for short) regarding the use of the Mozilla Marks. Any use of any Mozilla trademark must be in accordance with this policy. Any use that does not comply with our trademark policy or does not have written authorizationfollowing without receiving specific permission fromus is not authorized. Any goodwill generated by the use of anyMozillaMarks inures to the benefit of Mozilla.(or its affiliates):Mozilla's Trademark Policy attemptsUse Mozilla wordmarks in text tobalance two competing interests: Mozilla's needrefer to and/or link toensure that theMozillaMarks remain reliable indicators of quality, source,and/or applicable Mozilla programs, products, services andsecurity; and Mozilla's desire to permit community members, software distributors, and others with whomtechnologies. Use Mozillaworkslogos todiscuss Mozilla's productslink to the applicable programs, products, services andto accurately describe their affiliationtechnologies. Describe a Firefox Add-on in accordance withus. Strikingthe Firefox Add-on Guidelines. Describe aproper balance is a tricky situation that many organizations--in particular those whose products are distributed electronically--wrestlesocial media account, page, or community in accordance withevery day and we've attempted to balance it here.the Social Media Guidelines.Underlying our trademark policy isALL OTHER USES OF A MOZILLA TRADEMARK REQUIRE OUR PRIOR WRITTEN PERMISSION. This includes, without limiting thegeneral lawgenerality oftrademarks. Trademarks exist to help consumers identify, and organizations publicize,thesourceabove, any use ofproducts. Some organizations make better products than others; over time, consumers begin to associate those organizations (and their trademarks) with quality. When such organizations permit others to place their trademarks on goods of lesser quality, they find that consumer trust evaporates quickly. That's the precise situation thata Mozillaseeks to avoid. People's trusttrademark inour name and products is crucial to us--especially, when it comes to intangible products like software, trust is all consumers have to decide on which product to choose. We also are the caretakers of the trust our community members have placed in us. We created this Trademark Policy to protect both the public's and our community's trust in the Mozilla Marks.a domain name. Contact us at trademark-permissions@mozilla.com for more information.In addition, on an all too frequent basis, we receive reports about websites selling the Mozilla Firefox browser, using the Mozilla Marks to promote other products and services, or using modified versions of the Mozilla Marks. The problem with these activities is that they may be deceptive, harm users, cause consumer confusion, and jeopardize the identity and meaning of the Mozilla Marks. Such cases range from good intentions but improper use of the trademarks (e.g., overenthusiastic fans), to people intentionally trading on the brand for their own benefit and/or to distribute modified versions of the product, to a clear intent to deceive, manipulate and steal from users in a highly organized and syndicated fashion. When we receive reports of such activities, or identify problematic activities, we analyze the reports and treat each case individually based on the intent and severity of the matter.WHEN ALLOWED, HOW SHOULD I USE A MOZILLA TRADEMARK?In creating our trademark policy, we seek to clarify the uses of the Mozilla Marks we consider legitimate and the uses we do not. Although Mozilla's Trademark Policy is composed of a number of specific rules, some contained in companion documents, most reflect the overarching requirement that your use of the Mozilla Marks be non-confusing and non-disparaging. By non-confusing, we mean that people should always know whom they are dealing with, and where the software they are downloading comes from. Websites and software that are not created or produced by Mozilla should not imply, either directly or by omission, that they are. By non-disparaging, we mean that, outside the bounds of fair use, you can't use the Mozilla Marks as vehicles for defaming us or sullying our reputation. These basic requirements can serve as a guide as you work your way through the policy.GENERAL GUIDELINESOur Trademark Policy begins by outlining some overall guidelines for the use of the Mozilla Marks in printed materials. It then addresses a series of more specific topics, including the use of Mozilla's trademarks on distributions of Mozilla's binaries, linking to Mozilla's website(s), and the use of Mozilla Marks in domain names. At various points, this policy links to other documents containing additional details about our policies.Do:We also haveGive atrademark policy FAQ as a companionMozilla logo adequate spacing from the other elements on the web page or documentto this policy.(see the Mozilla Logo and Firefox Logo Guidelines below).OVERALL GUIDELINES FOR PRINTED MATERIALS AND WEB SITESUse the Mozilla trademark exactly as shown in the Trademarks List.We encourage the use of the Mozilla Marks in marketing, and other publicity materials related toDon’t abbreviate a Mozilla wordmark orthe relevant Mozilla product. This includes advertising stating that a person or organization is shipping Mozilla products. Of course, any use of a Mozilla trademark is subject to the overarching requirement that its use be non-confusing. Thus, you can't say you're raising money for Mozilla when you're actually raisingcombine itforwith other words. Don’t alter alocalization project, say that you're reviewing or distributing theMozillaFirefox Internet browser when you're actually reviewinglogo design ordistributing a modified version of Firefox, or use the Mozilla logos on the cover of your book or on your product packaging.combine it with other images.Although many uses of theUse MozillaMarks are governed by more specific rules, which appear below, the following basic guidelines apply to almost anywordmarks only as an adjective, never as a noun or verb. Do not useof the Mozilla Marksthem inprinted materials, including marketing, articles and other publicity-related materials, and websites:plural or possessive forms.Proper Form - Mozilla's trademarks should be used in their exact form -- neither abbreviated nor combined with any other word or words (e.g., "Thunderbird" rather than "T-Bird" or "Thunderbinary"); Accompanying Symbol - The first or most prominent mention of a Mozilla trademark should be accompanied by a symbol indicating whetherInstead, use themark is a registered trademark ("(R)")generic term for our product oran unregistered trademark ("(tm)"). See our Trademark List for the correct symbol to use; Notice - Theservice followingnotice should appear somewhere nearby (at least onthesame page or on the credits page) the first use of a Mozilla trademark: "[TRADEMARK] is a ["registered", if applicable] trademark of the Mozilla Foundation";trademark.Distinguishable - In at least the first reference, the trademark should be set apart from surrounding text, either by capitalizing it or by italicizing, bolding or underlining it. In addition, your website may not copy the look and feel of the Mozilla website, again, we do not want the visitor to your website to be confused about which company he/she is dealing with.For example: Firefox web browser, Pocket app.Comply with Visual Guidelines - any use of the Mozilla Marks must comply with our Trademark and Logo Usage Policy and our Visual Identity Guidelines at:Include a trademark attribution notice.Visual Guidelines: https://www.mozilla.org/en-US/styleguide/.Use a clearly visible notice to provide attribution to Mozilla, such as: “[Mozilla trademark] is a trademark of the Mozilla Foundation in the US and other countries.” Please see the Trademarks List for examples of attribution notices.Firefox Logos: https://www.mozilla.org/en-US/styleguide/ or Mozilla Logos: https://www.mozilla.org/en-US/styleguide/Don’T:SOFTWARE DISTRIBUTIONSDon’t use Mozilla trademarks unless specifically permitted under these General Guidelines or the Additional Guidelines below. Don’t use Mozilla trademarks in the name of your business, product, service, app, domain name, publication, or other offering. Don’t use marks, logos, slogans, domain names, or designs that are confusingly similar to Mozilla trademarks. Don’t use Mozilla trademarks in a way that implies affiliation with, or sponsorship, endorsement, or approval by Mozilla of your products or services. Don’t display Mozilla trademarks more prominently than your product or service name. Don’t use Mozilla trademarks on merchandise for sale (e.g., selling t-shirts, mugs, etc.) or other commercial use. Don’t modify Mozilla’s trademarks, combine them with any other symbols, words, or images, or incorporate them into a tagline or slogan. Don’t use Mozilla trademarks in a way that is misleading, unfair, defamatory, libelous, disparaging, obscene, or sullies Mozilla’s reputation. Don’t use Mozilla trademarks in association with any illegal activities or materials.UNALTERED BINARIESADDITIONAL GUIDELINESYou may distribute unchanged official binaries (i.e., the installer file available for download for each platform (code + config) and not the program executable) downloaded from www.mozilla.org to anyone in any way, subject to governing law, without receiving any further permission from Mozilla. If you want to distribute the unchanged official binaries using the Mozilla Marks, you may do so, without receiving any further permission from Mozilla, as long as you comply with this Trademark Policy and you distribute them without charge. However, you must not remove or change any part of the official binary, including the Mozilla Marks. On your website or in other materials, you may truthfully state that the software you are providing is an unmodified version of a Mozilla application, keeping in mind the overall guidelines for the use of Mozilla Marks in printed materials, detailed above. We suggest that, if you choose to provide visitors to your website the opportunity to download Mozilla product, you do so by means of a link to our site, to help ensure faster, more reliable downloads. (See the section on Linking, below.)Mozilla Logo And Firefox Logo GuidelinesIf you chooseIn addition todistribute Mozilla binaries yourself, you should makethelatest stable version available (of course, you probably want to do so as well). If you compile Mozilla unmodified source code (including code and config files inGeneral Guidelines above, theinstaller) and do not charge for it, you do not need additional permission fromMozillato useStyle Guide has detailed information on proper usage of therelevantMozillaMark(s) for your compiled version. So that users get the latest codelogo andsecurity releases, we encourage you to always distributethemost current official release. The notification requirements ofFirefox logo. See theMozilla Public License have been metrespective pages forour binaries, so although it's a good idea to do so, you are not required to ship the source code along with the binaries.more information:In addition, if you are distributing Mozilla binaries yourself, and wish to use the Mozilla Mark(s), you may not (a) disable, modify or otherwise interfere with any installation mechanism contained in a Mozilla product; (b) use any such installation mechanism to install any plug-ins, themes, extensions, software, or items other than the Mozilla product; or (c) use or provide any program, mechanism or process (other than an installation mechanism contained in the Mozilla product) to install such product. Any use of a meta-installer would require our prior written permission.Mozilla Logo: https://mozilla.design/mlogoIf you are using the Mozilla Mark(s) for the unaltered binaries you are distributing, you may not charge for that product. By not charging, we mean the Mozilla product must be without cost and its distribution (whether by download or other media) may not be subject to a fee, or tied to subscribing to or purchasing a service, or the collection of personal information. If you want to sell the product, you may do so, but you must call that product by another name--one unrelated to Mozilla or any of the Mozilla Marks (see the sections on "Modifications" and "Related Software" below). Remember that we do not want the public to be confused.Firefox Logo: https://design.firefox.com/photon/visuals/product-identity-assets.htmlMODIFICATIONSFirefox Add-On GuidelinesIf you're taking full advantage ofIn addition to theopen-source nature of Mozilla's productsGeneral Guidelines above, your add-on developer name andmaking significant functional changes, you may not redistributeeverything about your add-on (including thefruitsadd-on name, icon, description, graphics and screenshots) must be unique and free ofyour labor under anyMozillatrademark, without Mozilla'strademarks unless (1) you’ve received prior writtenconsent. For example, if the product you've modified is Firefox, you may not usepermission from Mozilla orFirefox, in whole or in part, in its name. Also, it would be inappropriate for you(2) you’re only using a Mozilla wordmark tosay "based on Mozilla Firefox". Instead, in the interest of complete accuracy, you coulddescribe that yourexecutablesadd-on works with Firefox and as"based on Mozilla technology", or "incorporating Mozilla source code." In addition, you may want to read the discussion on the "Powered by Mozilla" logo.long as your add-on icon and/or name:In addition, if you compile a modified version, as discussed above, with branding enabled (the default in our source code is branding disabled), you will require Mozilla's prior written permission. If it'sDoes not suggest or give theunmodified installer package from www.mozilla.org,impression your add-on is actually published by, affiliated with or endorsed by Mozilla; andyou want to use our trademark(s), our review and approval ofDenotes yourmodifications is required. You also must change the name of the executableown unique identity so as toreduce the chanceclearly signal to users thata user of the modified software will be misled into believing it to be a native Mozilla product.there is no affiliation with or endorsement by Mozilla.Again, any modification to the Mozilla product, including adding to, modifying in any way, or deleting content from the files included with an installer, file location changes, added code, modification of any source files including additions and deletions, etc., will require our permission ifFor example, youwantcannot name your add-on “Firefox NewGadget Extension”. However, it would be acceptable touse the Mozilla Marks. If you have any doubt, just ask us at trademarks@mozilla.com.name your add-on "NewGadget Extension for Firefox”.EXTENSIONS, THEMES AND PLUGINSSocial Media GuidelinesAtIn addition to thesame time as we seek community involvement inGeneral Guidelines above, thedevelopment of the Mozilla products, we want to protect the reputation of these products as high-qualityname andlightweight, with simple, usable interfaces. If you want to ship extensions, themes or plug-ins installed by default or as parthandle ofthe same installation process as the Mozilla products (as opposed to, say, linked as XPIs from the default start page),your social media account andyou plan on distributing them underanyMozilla Marks, you must first seek approval from us. What we find acceptable will depend on the effect of the extensions, themesandplug-ins on theall pages cannot begin with a Mozillaproduct. To give examples, changing the theme of one product to another, equally high-quality and aesthetically pleasing theme wouldtrademark. In addition, Mozilla logos cannot beconsidered. A combination of ten different extensionsused in a way that might suggest affiliation withthree toolbars and seven context menu items probably wouldn't be. See our Mozilla Desktop Distribution pageMozilla, including, but not limited to, the account, profile, or header images. The only exception tofind out more about contacting us to discuss your proposed changes.these requirements is if you’ve received prior permission from Mozilla.RELATED SOFTWAREFor example, you cannot name your account, page, or community “Firefox Representatives” or “Mozilla Software.” However, it would be acceptable to name your account, page, or community “Fans of Firefox” or “Information about Mozilla Software” as long as you do not use the Firefox or Mozilla logos or otherwise suggest any affiliation with Mozilla.Mozilla products are designed to be extended, and we recognize that community members writing extensions need some way to identify the Mozilla product to which their extensions pertain. Our main concern about extensions is that consumers not be confused as to whether they are official (meaning approved by Mozilla) or not. To address that concern, we request that extension names not include, in whole or in part, the words "Mozilla", "Firefox", or "Thunderbird" in a way that suggests a connection between Mozilla and the extension (e.g., "Frobnicator for Firefox," would be acceptable, but "Firefox Frobnicator" would not).Firefox Distribution GuidelinesDOMAIN NAMESClick here for additional guidelines that apply to distribution of the Firefox Browser.If you want to include all or part of a Mozilla trademark in a domain name, you have to receive written permission from Mozilla. People naturally associate domain names with organizations whose names sound similar. Almost any use of a Mozilla trademark in a domain name is likely to confuse consumers, thus running afoul of the overarching requirement that any use of a Mozilla trademark be non-confusing. If you would like to build a Mozilla, Firefox Internet browser, or Thunderbird e-mail client promotional site for your region, we encourage you to join an existing official localization project.Mozilla Community GuidelinesTo receive written permission, please download and follow the directions as outlined in the Domain Name License. SERVICES RELATED TO MOZILLA SOFTWARE If you offer services relatedVarious permissions toMozilla software, you mayuseMozilla's word marks in describing and advertising your services relating to aMozillaproduct, so long as you don't violate these overall guidelines for the use of Mozilla's trademarks or do anything that might mislead customers into thinking that either your website, service, or product is a Mozilla website, service, or product, or that Mozilla has any direct relationship with your organization. For example, it's OK if your website says, "Internet browser customization services for Firefox available here." It's not OK, though, if it says, "Firefox Internet browser customization services sold here," or "custom Firefox Internet browsers available here," since the first suggests that Mozilla is relatedTrademarks have been provided toyour business, and the second is confusing as to whom -- you or Mozilla -- performed the customization. In addition, your website may not copy the look and feelvarious members ofany Mozilla website. Again, we do not want the visitor to your website to be confused with whom she/he is dealing. When in doubt, err on the side of providing more, rather than less, explanation and information. If you are offering services for Mozilla software (for example, support), you may not tie the download of the Mozilla product with the purchase of your service. The download of the Mozilla product using the Mozilla trademark may not be connected in any way to the purchase of your service. The purchase, download, or acquisition of your services must be a completely separate transaction from the download of the Mozilla product. You must provide a prominent statement that (i)the Mozillaproduct is available for freeCommunity, andlink directly to our site; (ii) the purchase, download, or acquisition of your service is separate from the download of thethese Mozillaproduct; and (iii) your service is not affiliated with Mozilla. MOZILLA MARKS AND MERCHANDISE When it comes to the Mozilla Marks, there are some cool things you can do and some cool things you can'tTrademark Guidelines do- at leastnotwithout asking Mozilla. You may make t-shirts, desktop wallpaper, or baseball caps with Mozilla Marks on them, though only for yourself and your friends (meaning people from whom you don't receive anything of value in return). You can't put the Mozilla Mark(s) on anything that you produce commercially (whether or not you make a profit) -- at least not without receiving Mozilla's written permission. There is one additional broad category of things you can't do with Mozilla's Marks. Produce modified versions of them. A modified mark also would raise the possibility of consumer confusion, thus violating Mozilla's trademark rights (remember the overarching requirement thatalter anyuse of a Mozilla Mark be non-confusing?). THINGS YOU CAN DO--SUMMARY To summarize, provided that the use adheres to our trademark policy and visual guidelines, here are some of the things that you can do with the Mozilla Marks that do not require our permission: use the Mozilla Marks in marketing, and other publicity materials related to Mozilla or the relevant Mozilla product; distribute unchanged Mozilla product(s) (code + config) for each platform downloaded from www.mozilla.org as long as you distribute them without charge; describe your executables as "based on Mozilla technology", or "incorporating Mozilla source code;" link to Mozilla's website(s) by using the banners and buttons we provide to allow your visitors to download Firefox and Thunderbird; use Mozilla's word marks in describing and advertising your services or products relating to a Mozilla product, so long as you don't do anything that might mislead customers. For example, it's OK if your website says, "Internet browser customization services for Firefox available here;" and make t-shirts, desktop wallpaper, or baseball caps though only for yourself and your friends (meaning people from whom you don't receive anything of value in return). REPORTING TRADEMARK ABUSE We have a central place for everyone to report any misuse of the Mozilla Marks. All you have to do is fill out the relevant information on the web form. The more information you supply when you file the report, the easier it is for us to evaluate and respond appropriately. Having the support and help of our community makes our work easier and more worthwhile.such previously granted permissions. QUESTIONSWeIf you havetried to make our trademark policy as comprehensive as possible. If you're considering a use of a Mozilla trademark that's not covered by the policy, and you're unsure whether that use would run afoul of Mozilla's guidelines, feel free toany questions, please contact us attrademarks@mozilla.com and ask. Please keep in mind that Mozilla receives lots and lots of similar questions, so please review all available documentation, including the Frequently Asked Questions (FAQ) before contacting us.trademark-permissions@mozilla.com.
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