ADVERTISING RULES
Terms of Service
Privacy Policy
Acceptable Use
Advertising Rules
Responsible Disclosure
We believe Promoted Pins should make the Pinterest experience better for everyone. We think advertising can play a big role in helping people get inspired and bring their future plans to life, which is why we want Promoted Pins to be among some of the best Pins you see on Pinterest—beautiful, actionable and interesting. To make sure of that, we've put together these advertising principles and rules. PRINCIPLES We have high standards for ads on Pinterest. For the most part, if you stick to these advertising principles, you won’t have to worry about the finer print below.
BE AUTHENTIC. Promote Pins that express who you really are and what you actually offer.
PROMOTE PINS THAT MAKE YOU PROUD. We have high standards for our community and want ads to be some of the best stuff people see on Pinterest.
DON'T PROMOTE SPAM OR OTHER BAD STUFF. People should be safe from that on Pinterest.
OBEY APPLICABLE LAWS AND REGULATIONS. We want people to follow our rules, so we follow theirs.
RULES You’re responsible for making sure your Promoted Pins comply with all applicable law, regulations and industry codes. Promoted Pins must also comply with our Acceptable Use Policy, our Terms of Service and these advertising rules. 1. OVERALL Please don't put any of this in your Promoted Pin’s image or description:
Lots of hashtags Learn more Hide explanation THE SHORT VERSION Pins can't have more than 1 hashtag. THE LONGER VERSION Hashtags don't work on Pinterest like they do on other platforms—they don't help you track what's trending and can confuse Pinners. If you do include a hashtag, try using your business name or tagline.
Improper capitalization or lots of symbols Learn more Hide explanation THE SHORT VERSION Pins must be properly capitalized or punctuated. THE LONGER VERSION Excessive capitalization and incorrect punctuation (like using several exclamation points in a row) degrade the quality of your Pin description and can confuse Pinners.
Prices Learn more Hide explanation THE SHORT VERSION Pins can't have prices in them. THE LONGER VERSION Prices change but Pins live forever. Please don't include how much your item or service costs in the Pin. If you want to share an item's price, use Rich Pins. With Rich Pins, if the price of your product changes, we'll notify anyone who repinned it! We do allow currency symbols that provide context unrelated to pricing (such as dollar signs in an infographic).
Exaggerated claims Learn more Hide explanation THE SHORT VERSION Pins can't include claims that are unlikely for the average Pinner. THE LONGER VERSION Pins that include exaggerated claims that are clearly - or even very likely to be - false create a poor Pinner experience. Please don't make false promises about products and services in your Promoted Pins.
Shocking content or profanity Learn more Hide explanation THE SHORT VERSION Pins can't be intentionally shocking. THE LONGER VERSION We'll reject anything that's sensational, aggressive, offensive, disrespectful, threatening or escessively violent, regardless of the message attached to the image. Don't include cautionary language that creates a false sense of urgency (like "Warning" and "Attention") in your Pins. We also don't allow profanity, censored or not, in our ads.
Nudity or sexually suggestive content Learn more Hide explanation THE SHORT VERSION Pins can't have any kind of nudity or sexually explicit content. THE LONGER VERSION Promoted Pins show up in places where they normally wouldn't, so we have to be a bit more conservative with nudity. We'll reject anything with nudity - artistic or not - as well as some images that aren't actual nudity. For example, we don't allow implied nudity (such as blurred out images and illustrations), implied sexual activity (clothed or unclothed), or any focus on certian body parts (genitals, pubic hair, male or female butt and female breasts.) You can advertise bathing suits and lingerie, as long as the pose and product aren't overtly sexual.
Implied Pinterest affiliation Learn more Hide explanation THE SHORT VERSION Pins can't imply a Pinterest affiliation, endorsement or partnership. THE LONGER VERSION Please comply with our brand guidelines. Don't suggest Pinterest is sponsoring your promotion or is formally affiliated with it. Basically, a design should look like it came from your business, not from Pinterest. You can use the word Pinterest but not our wordmark.
2. PIN IMAGE Please don't put any of this in your Promoted Pin’s image:
Promotions
Calls to action
Confusing design elements
Testimonials and ratings
3. PIN DESCRIPTION Please don't put any of this in your Promoted Pin’s text description:
Promotions without full dates
4. DESTINATION LANDING PAGE Please don’t put any of this on the page your Promoted Pin links to:
Exaggerated claims
Hardwalls
Inconsistent content
3 or more ads above the fold
Bridge page
Automatic downloads
5. AD RELEVANCE AND TARGETING Please be straightforward about your product, and target the right audience. That means you should:
Accurately reflect your product, service or brand
Target the right audience
Not target any audience based on sensitive categories
Identify an accurate destination URL
Maintain authenticity when acting as an agency
6. PRODUCTS AND SERVICES WE WON'T PROMOTE You may not promote:
Adult products and services
Alcohol
Tobacco
Drugs
Weight loss pills, supplements and fat burners
Pharmaceuticals and supplements
Weapons and explosives
Online gambling and lotteries, or games of skill
Imitation or counterfeit goods
Products from endangered or threatened species
False documents
Illegal activity
Malware and hacking
Pinterest incentives
Deceptive subscription services
Unacceptable business models
7. BE A GREAT ADVERTISER Please also follow these rules:
Don't use affiliate or redirect links
Respect our community's data and privacy
Be transparent about conversion tracking
Stick to one advertiser per account
Respect the rights of others
We reserve the right to reject, approve or remove any ad for any reason. This includes ads that negatively affect our relationship with our Pinners or that promote content that goes against our interests. We may also remove ads or categories of ads that get lots of negative feedback from Pinners. These rules are subject to change at any time.
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