THIRD PARTIES
The following third party companies may use cookies, web beacons, applications (or "widgets"), software development kits ("SDKs"), and similar technologies on Yahoo sites and apps. In addition, Yahoo may share non-personally identifiable information about you with partners for product improvements, research and analysis, and to help them provide you more relevant experiences.
Analytics partners
Application developers
Advertising technology partners
Content providers
Other partners
Yahoo aims to deliver the most engaging user experience to meet the needs of our users and periodically reviews the companies listed below. Please check back regularly for any updates to third party policies.
ANALYTICS PARTNERS
Yahoo may allow certain partners to include web beacons within pages on the Yahoo network of sites or partner SDKs may be included in our mobile apps. Yahoo may also share portions of our log file data, including your IP address, with these partners for analytics purposes. In the event your IP address is shared, this information may be used to estimate general location and other technographics such as connection speed, whether you have visited Yahoo in a shared location, and type of the device used to visit Yahoo. These partners aggregate information about our advertising and what you see on Yahoo to provide auditing, research, and reporting for us and our advertisers. Yahoo allows web beacons and SDKs from and shares log file data with the following partners:
Adxpose (comScore product)
Audience Science
comScore/ScorecardResearch - to opt out of having your information shared with comScore/ScorecardResearch, click here.
DoubleVerify
Integral Ads
KN Dimestore
Nielsen*
We do not share your personally identifiable information from your Yahoo account with our advertisers or partners as part of our analytics programs.
*Nielsen will share information about which ads you see with Facebook in an obscured form. If you are a logged-in Facebook user, Facebook will add your age and gender to your ad view details. Facebook will aggregate the combined information and share it with Nielsen for ad effectiveness reporting. To learn more about Nielsen privacy practices and opt-out of this sharing click here.
SOCIAL BUTTONS, APPLICATIONS, AND WIDGETS
Yahoo may implement an application or "widget" from a third party on some of our sites and apps that allows interaction or content sharing by Yahoo users. These widgets are visible to you on the page you visit. The network providing the widget may offer controls for you to manage the widget's appearance and functionality. Your interaction with a widget typically allows the third party to collect some information about you through the third party's web browser cookies or its registration information. In some cases, the third party may recognize you through its widgets and its cookies even when you do not interact with the widget. In addition, the third party may collect your IP address, page header information, and browser information. Yahoo allows social buttons, applications, and widgets from the following partners:
SOCIAL BUTTONS
Facebook
Google+
LinkedIn
Pinterest
Twitter
WIDGETS
30 Boxes
Amazon
Basil (Backstage Technologies)
Bunchball Games
ChitChat (Monusoft)
CoverGirl Beauty Consultant Live Chat
Dropbox
Ebay
enDICEr
Love Match/Fun Center (B4U.com)
NDCSA
NewsGator
OtherInBox
Pandaf Games
StumbleUpon
WackyB Twitter Sync
WebEx Co-Browse
YouSendIt
ADVERTISING TECHNOLOGIES
Many advertisements you see on Yahoo sites and apps are served by Yahoo. However, we also allow certain companies to serve advertisements and collect information within our webpages and mobile applications. Most commonly, these are third party ad servers, ad agencies, technology vendors, providers of sponsored content, and research firms.
These companies may include a web beacon or SDK within Yahoo sites and apps to provide auditing, research, and reporting for advertisers. Because your web browser must request these advertisements and web beacons from the third party's servers, these companies can view, edit, or set their own cookies and collect your IP address, page header information, and browser information just as if you had requested a webpage from their website directly. These companies may also use these cookies, SDKs, and web beacons to collect information on Yahoo to deliver you customized ads on both Yahoo and non-Yahoo websites.
As described in greater detail in our Privacy Center, Yahoo may customize some ads to users that we believe fit an interest category -- for example, "male interested in sports." Yahoo does not provide any personally identifiable information, such as full name or DOB, to an advertiser when you interact with or view a customized ad. However, when you interact with or view an ad, the possibility exists that the advertiser will make the assumption that you qualified for the interest category used to select the ad.
The following third parties offer information about their data collection practices, and in some cases, an opt-out, on their respective websites. Please visit each company's privacy policy to better understand the controls available to you:
.companion
1&1
Accuen Media
Active Performance
Acxiom
Ad Gear
Ad Ledge
Ad Ocean
Ad Ready
Adap.TV
Adcentric
AdClear
AdConductor
AdconionMediaGroup
add2
AddThis
AdDynamo
AdExpert (Microsoft)
Adform
adInterax
ADITION
adjug
AdJuggler, Inc.
AdKeeper
Adknowledge
adloox
ADMAN
Admotion S.R.L.
ADNOLOGIES
Adobe
Adometry
Adrime
AdRiver
AdRoll
adsafe
AdShuffle
AdTech Inc.
Advanse
adverServe
Advertising.com, Inc. (an AOL company)
advertserve
advolution
adyard
Aggregate Knowledge
Airlock
AKQA
Alena/Performance Marketing Group (Intermix)
ALENTY
AlmondNet
American Express (uses Omniture services)
AppNexus
Aranet Online
arejo
Atlas DMT
AudienceScience
BatchMedia
Betclic
Bloomreach
Blue Kai
Brand.net
Bridgetrack
BuySight
C3 Metrics
Caraytech S.A. (aka E-Planning)
Casale
Celtra
Chango
ClickDistrict
Cnet
Cognitive Match
Collective Media
Comcast
Compete
comScore
Connexity
connextra
Convertro
Conviva
Coremetrics, Inc.
Cossette Media
Cox Digital Solutions (formerly Adify)
Cox Enterprises
Crisp Wireless
CrispMedia
Criteo
Criteo Media
crmmetrix
Crowd Science
DataXu
Datran
dcstorm
dianomi
Digilant
DigitalControl
Diligant
DMA Institude
Dotomi
DoubleClick
DoubleVerify
Dynamic Logic
econda
edatis
emediate
e-planning
Epsilon
Eulerian
Evidon
Experian
explido
eyeReturn
eyeReturn Marketing
EyeView Digital
EyeWonder, Inc.
Facilitate Digital
Fastclick (Valueclick)
FatText
Flash Talking
Flite
Forbes
Foresee
FreeWheel Media, Inc.
Gemius
GFK
GMI
GoldSpot Media
Google AdSense
GroupM
HipCricket
Hotwire
Httpool
icrossing
iFOREX
Improve Digital
Innovation Interactive (NetMining)
Innovid
InsightExpress
Intermix (Demand Media)
Interpolls
Invite Media
Jemm
Jivox
KNDimestore
Korrelate
Legolas Media
LinkStorm
Liquidus Marketing
LiveBanner
Locked On Media
Lucid Media
M,P,NEWMEDIA
Markit On Demand
marvellousisobar
Massmotionmedia
Media6Degrees
Mediaglu (formerly known as MLN Advertising)
Medialets
Mediamath
Mediamind
Mediaplex
Meetrics
metapeople
MetrixLab
Microsoft
Mixpo
Moat
Mobile5
MobileFuse
Mochila
mov.ad
Music Interactive
myThings
Navegg
neodatagroup
Netseer
NewsRight, LLC
newtention
NexTag
NextPerformance
Nielsen
nugg.ad
nurago
O2 Telefonica
OPEN ADSTREAM
Optaros, Inc
OsAdsPro (GroovingAds)
PaperG, Inc.
PARSHIP
PayPal
Peer39
Phluant
Pictela
Piximedia
Planetactive
Planning Group International
Plexop
Pointdexter Systems
PointRoll
Predicta
Pricegrabber (pgcdn.com)
Procter & Gamble
PubMatic
Pulse 360
Quinstreet
QUISMA
RadiumOne
R-Advertising
Real Media Group
Red Intelligence
RedEye
researchnow
Rich Relevance
Rocket Fuel Inc.
ROIx
Rovion
Safecount
Schnaeppchenjagd.de
Simpli.fi
Simplytics
SiteScout Inc.
Skenzo (Media.net)
SmartAdServer
Snap
Spartoo
Specific Media
SpeedShift Media
Sponge Cell
Sprout
Struq
Symphony Advanced Media (formerly Factor TG)
Tagman
TailTarget
TapAd
Telemetry
Teracent
The Trade Desk
Tidal TV/Videology
TNS Customer Research Inc.
TradeDoubler
TraffectiveActivePerformance
Trend Research
Tribal Fusion
TruEffect
TRUSTe
TubeMogul
Tumri
Turn Inc.
Unaminis
Undertone
Unicast (Viewpoint)
ValueClick Media
VideoHub
Videology
Vindico
VINDICO
Visible Measures
Vizu
Warmup
Webapps LLC dba Hitpath
Weborama
WebTrends
Widgetbox d/b/a ClickTurn
WUNDERLOOP/AUDIENCESCIENCE
X+1 Technologies
Xaxis
Xaxis (Media Innovation Group - mookie)
Yabuka
Ybrant Digital
Yell
YuMe
Zedo
You can also learn more about ad serving companies and opt-out from each of them at the Network Advertising Initiative (NAI), the Digital Advertising Alliance (US), or European Digital Advertising Alliance (EU) websites.
CONTENT PROVIDERS
Yahoo partners with various content providers, listed below, who provide content to you on our sites, apps, and services. These content providers may be in the form of services such as providing you maps from one partner and news from a different partner. Because your web browser must request the content from the content provider's servers, these providers can view, edit, or set their own cookies and collect your IP address, page header information, browser information, and other non-personally identifiable information just as if you had visited their website directly. Similarly, some of these partners may have provided mobile SDKs that are embedded in our mobile applications allowing them to collect similar non-personally identifiable information as if you had interacted with a mobile app of their own directly.
ABC
Astrology.com/iVillage
Cars.com
Healthline
Match.com
Monster Inc.
Nokia Maps
Orbitz
PriceGrabber
Shopzilla
Spotify
Team Fan Shop (Pro Football Weekly)
TripAdvisor
TrueCar
Turner
Vast (Autos)
Zillow
VIDEO CONTENT PROVIDERS
While Yahoo strives to deliver engaging video content that is developed or hosted by Yahoo, such as Community or Saturday Night Live, we also partner with some video content providers to deliver engaging video content. These providers can view, edit, or set their own cookies and collect your IP address, page header information, browser information, flash player version, internet speed, the portion of the video watched, and other non-personally identifiable information. Similarly, some of these partners may have provided mobile SDKs that are embedded in our mobile applications allowing them to collect similar non-personally identifiable information as if you had interacted with a mobile app of their own directly:
ABC News
Blastro.com
Blip.tv
CNBC
CNN
CollegeHumor.com
Dailymotion
Ebaumsworld.com
Ehow.com
Fox News
Gametrailers.com
Good Morning America
Guardian News
Hulu
Metacafe
Metatube.com
Myspace.com
NBC
NFL
PBS
Ustream
Vevo
Videobash.com
Vimeo
Washington Post
Worldstarhiphop.com
YouTube
GAMES DEVELOPERS
Yahoo Games hosts games made by sponsors and developers to bring you interesting and fun games. Some of these games may have additional terms and conditions and privacy policies associated with them. Because your web browser must request the content from the content provider's servers, these providers can view, edit, or set their own cookies and collect your IP address, page header information, browser information, flash player version, internet speed and other non-personally identifiable information. In addition, Games Developers may record game scores, entered game name, user settings, or other game play actions which may be governed by the additional terms of service for the game:
2DPlay
Armor Games
BigPoint
Fitbrains
Flash Game License
Flowplay
Gamedesire
General Mills
GSN
iPlay (formerly Oberon)
Kabam
King.com
LeapFrog
Mini Me Media
OMGPop!
Playtika
Universal Uclick
SEARCH PARTNERS
The third party partners listed below may provide search and search advertising results for Yahoo. Search advertising includes paid search and/or contextual search results. More than one search partner may be used at the same time and may change based on factors such as type of online experience, type of device used, and the country the search is performed from.
To learn more about each search partner's data collection and use practices and what tools or controls are available to you, please visit each search partner's privacy policy:
Chitika
Google
Media.net
Microsoft
NetSeer
Yandex
OTHER PARTNERSHIPS
Yahoo partners with companies who may offer products or services to you based on the current page content or other criteria. These partners may be in the form of the "Get the Look" bar on celebrity pictures or a sidebar with topical products. Because your web browser must request the content from the partner's servers, these providers can view, edit, or set their own cookies and collect your IP address, page header information, browser information, and other non-personally identifiable information:
Abaca Technology Corporation
AOL
Authentication Metrics
Aviary
Bankrate
Bloomreach (Commerce SEO)
Detroit Trading Company
Dropbox
Google
HelloWorld, Inc.
HortonWorks
Lashback
Luminate
Manilla
Outbrain
Paypal
Project Slice
SigFig
Symantec
Trend Micro
Truedomain
Vantage (Yahoo Real Estate)
For additional information on how Yahoo treats your personal information, please visit our Privacy Policy.
YAHOO PRIVACY
To find out how Yahoo treats your personal information, please visit our Privacy Policy. This page describes current Yahoo practices with respect to this product or topic. Information on this page may change as Yahoo adds or removes features.
PERSONALIZED EXPERIENCE
By bringing content and advertising to you that is relevant and tailored to your interests, Yahoo provides a more compelling online experience. Update your content or search preferences, manage your advertising choices, or learn more about relevant advertising.
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