THIRD PARTIES
The following third party companies may use cookies, web beacons, applications (or "widgets"), software development kits ("SDKs"), and similar technologies on Yahoo sites and apps. In addition, Yahoo may share non-personally identifiable information, including pseudonymous demographic information, about you with partners for product improvements, research and analysis, and to help them provide you more relevant experiences.
Analytics partners
Application developers
Advertising technology partners
Content providers
Other partners
Yahoo aims to deliver the most engaging user experience to meet the needs of our users and periodically reviews the companies listed below. Please check back regularly for any updates to third party policies.
ANALYTICS PARTNERS
Yahoo may allow certain partners to include web beacons within pages on the Yahoo network of sites or partner SDKs may be included in our mobile apps. Yahoo may also share portions of our log file data, including IP address, with these partners for analytics purposes. In the event your IP address is shared, this information may be used to estimate general location and other technographics such as connection speed, whether you have visited Yahoo in a shared location, and type of the device used to visit Yahoo. These partners aggregate information about our advertising and what you see on Yahoo to provide auditing, research and reporting for us and our advertisers. Yahoo allows web beacons and SDKs from and shares log file data with the following partners:
Adxpose (comScore product)
Audience Science
comScore/ScorecardResearch - to opt-out of having your information shared with comScore/ScorecardResearch, click here.
DoubleVerify
Integral Ads
KN Dimestore
Nielsen*
We do not share your personally identifiable information from your Yahoo account with our advertisers or our partners as part of our analytics programs. We may, however, share pseudonymous information - including demographic information - with our advertisers or partners.
*Nielsen will share information about which ads you see with Facebook in an obscured form. If you are a logged-in Facebook user, Facebook will add your age and gender to your ad view details. Facebook will aggregate the combined information and share it with Nielsen for ad effectiveness reporting. To learn more about Nielsen privacy practices and opt-out of this sharing, click here.
SOCIAL BUTTONS, APPLICATIONS, AND WIDGETS
Yahoo may implement an application or "widget" from a third party on some of our sites and apps that allows interaction or content sharing by Yahoo users. These widgets are visible to you on the page you visit. The network providing the widget may offer controls for you to manage the widget's appearance and functionality. Your interaction with a widget typically allows the third party to collect some information about you through the third party's web browser cookies or its registration information. In some cases, the third party may recognize you through its widgets and its cookies even when you do not interact with the widget. In addition, the third party may collect your IP address, page header information, and browser information. Yahoo allows social buttons, applications, and widgets from the following partners:
SOCIAL BUTTONS
Facebook
Google +
LinkedIn
Pinterest
Twitter
WIDGETS
30 Boxes
Amazon
Basil (Backstage Technologies)
Bunchball Games
ChitChat (Monusoft)
CoverGirl Beauty Consultant Live Chat
Dropbox
eBay
enDICEr
Love Match/Fun Center (B4U.com)
NDCSA
NewsGator
OtherInBox
Pandaf Games
StumbleUpon
WackyB Twitter Sync
WebEx Co-Browse
YouSendIt
ADVERTISING TECHNOLOGIES
Most advertisements you see on Yahoo websites and apps are served by Yahoo. However, we also allow certain companies to serve advertisements and collect information within our webpages and mobile applications. Most commonly, these are third party ad servers, ad agencies, technology vendors, providers of sponsored content, and research firms.
These companies may include a web beacon or SDK within Yahoo sites and apps to provide auditing, research and reporting for advertisers. Because your web browser must request these advertisements and web beacons from the third party's servers, these companies can view, edit or set their own cookies and collect your IP address, page header information, and browser information just as if you had requested a webpage from their website directly. These companies may also use these cookies, SDKs, and web beacons to collect information on Yahoo to deliver you customized ads on both Yahoo and non-Yahoo websites. In some situations, Yahoo may interact with these companies outside of your browser, directly between our web servers.
As described in greater detail in our Privacy Center, Yahoo may customize some ads to users that we believe fit an interest category - for example, "male interested in sports." Yahoo does not provide any personally identifiable information, such as full name or DOB, to an advertiser when you interact with or view a customized ad. However, we may share pseudonymous information - including demographic data - with advertisers. In addition, when you view or interact with an ad, the possibility exists that the advertiser will make the assumption that you qualified for interest category used to select the ad. The following third parties offer information about their data collection practices, and in some cases, an opt-out, on their respective websites. Please visit each company's privacy policy to better understand the controls available to you.
1und1
Accuen
Acuity
Ad Supply
Ad-x
ad4mat
Adara Media
Adblade
AdClear
Adconion
Add2
Addroid
AddThis
Adelphic
AdForm
AdGear
Adimo
AdInterax
Adition
AdJuggler Inc
Adjust
Adjust
Adledge
Adloox
ADMAN
Admotion
Adnanny
adNET
Adnologies
Adobe
Adometry
Adrime
AdRiver
Adroll
Adscale
AdSpirit
ADTECH
AdUnity
Advanse
Adventori
Advertising.com
AdvertServe
Adzerk
Affiliate Window
Affilinet
Aggregate Knowledge
Alenty
Amazon
AppNexus
AppsFlyer
Arrivalist
Atlas
Audience Science
Augur
Aunica
Authenticated Digital
BannerFlow
Barometric
Batch Media
BidSwitch
Bidtellect
Big Mobile
Blue Kai
BlueCava
Brainient
Brand.net
Bridge Track
Brightroll
C3 Metrics
Caraytech
Cardlytics
Casale Media
Catho Online Ltda
Celtra
Chango
Clickdistrict
Clinch Labs
Clipcentric
Cog Research
Cognitive Match
Collective Media
ComScore
Comune
Connexity
Connextra
Conversant
Conversion Logic
Convertro
Coremetrics, Inc.
Create.js
Crisp Media
Criteo
Datalogix
DataXu
Datran
DBA Gamut
Dianomi
Digilant
Digital Control
Digital Flow
Direct Response Media
DotAndMedia
Dotomi
DoubleClick
DoubleVerify
Drawbridge
Dstillery
DynAd
Econda
Effective Measure
eGentic
Emediate
Emma Solutions
Engage BDR
Epom
ESV Digital
Eulerian
Eurozest
Everstring
Evidon
Exactag
Experian
Explido
Exponential
Extreme Reach
Eyereturn
EyeView Digital
Facilitate
Factor TG/Symphony AM
Federated Sample
Flashtalking
Flite
FreeWheel
Fuisz Media
Gemius
GFK
GMI
Goldspot Media
GroupM Server
GumGum
GWIQ Audience Analytics
Hasoffer
Henrex
Herolens
HipCricket
Hiro Media
Hitpath (WebApps)
HotTraffic
Hurra
I Behavior KBMG
Iforex
Impact Radius
Improve Digital
Innity
Innovid
InsightExpress
Integral Ad Science
intelliAd
Interactive Sports (C.I) Ltd
Interpolls Network
Interrogare
Invite Media
iPromote
Jenjo
Jivox
JustPremium
Kantar Worldpanel
Knorex
Kochava
Kpsule
Krux
Kuaizi
Legolas Media
Lifestreet
Liquidus
LiveRail
LiveRamp
Lotame
Magnetic
Marchex Sales
Markit On Demand
Mashero
Massmotionmedia
Maxpoint Interactive
Media Armor
media.ventive
Mediaglu
Medialets
MediaMath
Meetrics
Metaapes
Metrixlab
Miaozhen
Millward Brown Digital
Mixpo Inc
Moat
Mobile 5
Mov.Ad
MP Newmedia
myThings
nakedToast
Navegg USA
Neodata
Neowauk
Netseer
Next Audience
Next Performance
NexTag, Inc.
NextPerformance
Nielsen OCR
Ninth Decimal
Nugg.Ad
O2 Telefonica
Okra Media
On Device Research
OneByAOL
Ooyala
OpenX
Optimise
OsAdsPro
OwnerIQ
P-Click
PaperG, Inc.
Parship Greatviews
PayPal
Phluant
Pictela
Pixalate
Piximedia
PK4 Media Video - XPS Video
Placed
Platform 161
Plexop
Plista GmbH
PointRoll
Predicta
Project Sunblock
Quantcast
Quarter Media
Quisma
R-Advertising
Radium One
Rakuten Attribution
RealVu
Redintelligence
Relona
Republic Project
Research Now
Rich Relevance
RichMedia Studio
Rocket Fuel
Roi Media Part e Propaganda Ltda
Rubicon Project
Sam4Mobile
Scenestealer
Scoota
Sekindo
Servemotion
Shopzilla
Signal
SimpleReach
Simplytics
SiteScout
Sizmek
Skenzo (Media.net)
SMART AdServer
Soho Media
Spark Flow
Sparklit
Spartoo
Specific Media
Speedshift Media
Spongecell
SpotXchange
Stickyads.tv
Streamwize
Struq
TagCommander
TagMan
Tail
TapAd
TapIt Media Group
TapSense
Target Performance
Telemetry
The ADEX
The Cobalt Group
The Trade Desk
Tradedoubler
Trend Research
TruEffect
TRUSTe
TubeMogul
Turbo
Turn Inc.
Turner
twiago
Underdog Media
Undertone
Unicast (Viewpoint)
ValueAd
Varick Media Mangement
Velti
VideoGenie
Videology
Vindico Group
Visible Measures
Visual IQ
VIVALU
Vizu
Vizury Brasil
Walmart
Wayfair
WDA
Weborama
White Ops
Wishabi
X+1
Xaxis
xplosion
Yabuka
Yieldr
ZANOX
Zedo
Zentrick
You can also learn more about ad serving companies and opt-out from each of them at the Network Advertising Initiative (NAI), the Digital Advertising Alliance (US), or European Digital Advertising Alliance (EU) websites.
CONTENT PROVIDERS
Yahoo partners with various content providers, listed below, who provide content to you on our sites, apps, and services. These content providers may be in the form of services such as providing you maps from one partner and news from a different partner. Because your web browser must request the content from the content provider's servers, these providers can view, edit, or set their own cookies and collect your IP address, page header information, browser information, and other non-personally identifiable information just as if you had visited their website directly. Similarly, some of these partners may have provided mobile SDKs that are embedded in our mobile applications allowing them to collect similar non-personally identifiable information as if you had interacted with a mobile app of their own directly.
ABC
Astrology.com/iVillage
Cars.com
Healthline
Match.com
Monster Inc.
Nokia Maps
Orbitz
PriceGrabber
Shopzilla
Spotify
Team Fan Shop (Pro Football Weekly)
TripAdvisor
TrueCar
Turner
Vast (Autos)
Zillow
VIDEO CONTENT PROVIDERS
While Yahoo strives to deliver engaging video content that is developed or hosted by Yahoo, such as Community or Saturday Night Live, we also partner with some video content providers to deliver engaging video content. These providers can view, edit, or set their own cookies and collect your IP address, page header information, browser information, flash player version, internet speed, the portion of the video watched, and other non-personally identifiable information. Similarly, some of these partners may have provided mobile SDKs that are embedded in our mobile applications allowing them to collect similar non-personally identifiable information as if you had interacted with a mobile app of their own directly:
ABC News
Blastro.com
Blip.tv
CNBC
CNN
CollegeHumor.com
Dailymotion
Ebaumsworld.com
Ehow.com
Fox News
Gametrailers.com
Good Morning America
Guardian News
Hulu
Metacafe
Metatube.com
Myspace.com
NBC
NFL
PBS
Ustream
Vevo
Videobash.com
Vimeo
Washington Post
Worldstarhiphop.com
YouTube
GAMES DEVELOPERS
Yahoo Games hosts games made by sponsors and developers to bring you interesting and fun games. Some of these games may have additional terms and conditions and privacy policies associated with them. Because your web browser must request the content from the content provider's servers, these providers can view, edit, or set their own cookies and collect your IP address, page header information, browser information, flash player version, internet speed and other non-personally identifiable information. In addition, Games Developers may record game scores, entered game name, user settings, or other game play actions which may be governed by the additional terms of service for the game:
2DPlay
Armor Games
BigPoint
Fitbrains
Flash Game License
Flowplay
Gamedesire
General Mills
GSN
iPlay (formerly Oberon)
Kabam
King.com
LeapFrog
Mini Me Media
OMGPop!
Playtika
Universal Uclick
SEARCH PARTNERS
The third party partners listed below may provide search and search advertising results for Yahoo. Search advertising includes paid search and/or contextual search results. More than one search partner may be used at the same time and may change based on factors such as type of online experience, type of device used, and the country the search is performed from.
To learn more about each search partner's data collection and use practices and what tools or controls are available to you, please visit each search partner's privacy policy:
Chitika
Google
Media.net
Microsoft
NetSeer
Yandex
OTHER PARTNERSHIPS
Yahoo partners with companies who may offer products or services to you based on the current page content or other criteria. These partners may be in the form of the "Get the Look" bar on celebrity pictures or a sidebar with topical products. Because your web browser must request the content from the partner's servers, these providers can view, edit, or set their own cookies and collect your IP address, page header information, browser information, and other non-personally identifiable information:
Abaca Technology Corporation
AOL
Authentication Metrics
Aviary
Bankrate
Bloomreach (Commerce SEO)
Detroit Trading Company
Dropbox
Google
HelloWorld, Inc.
HortonWorks
Lashback
Luminate
Manilla
Outbrain
Paypal
Project Slice
SigFig
Symantec
Trend Micro
Truedomain
Urban Airship
Vantage (Yahoo Real Estate)
For additional information on how Yahoo treats your personal information, please visit our Privacy Policy.
YAHOO PRIVACY
To find out how Yahoo treats your personal information, please visit our Privacy Policy. This page describes current Yahoo practices with respect to this product or topic. Information on this page may change as Yahoo adds or removes features.
PERSONALIZED EXPERIENCE
By bringing content and advertising to you that is relevant and tailored to your interests, Yahoo provides a more compelling online experience. Update your content or search preferences, manage your advertising choices, or learn more about relevant advertising.
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