Revision History
Facebook.com - Pages Policies
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Version Comments
This document has been rewritten and renamed from "Pages Terms" to "Pages Policies".
A new section has been added called "Jobs on Pages".
New terms concerning "Showmarks on Show Pages".
New terms added under the "Page Content" section.
The "Collection of Data" section has been amended (mostly with terminology updates).
The "Collection of Data" section has been updated concerning the use of information obtained from a person's job application.
The paragraph on "Name Changes and Merges" has been changed.
A new section on "Branded content" has been added.
Minor update: removed reference to "Section 3" of the Facebook Platform Policies in the "Collection of Data" section.
Concerning Promotions, you're not allowed to say "tag your friends in this post to enter" to administer them.
Some terms have been moved to a new section entitled "Page Content", with an additional condition: "Pages must not contain false, misleading, fraudulent, or deceptive claims or content."
The wrong section was referred to in the platform policies.
Strange! A day later, the link to the Government Terms have been removed.
A link has been added to a new privacy document concerning Government Terms
New general terms added.
Various new page terms added.
Significant changes, please review carefully.
Terms removed concerning image and text proportions for covers.
Significant terms added.
Changes stating that third-party ads are prohibited, without facebook's prior permission.
Conditions removed concerning the cover of a Page Feature. Things like not allowing price or purchase information to be displayed, contact information, references to Facebook features or calls to action have been removed from this version.
A new condition added concerning images on the Cover of a Page Feature (section III. B.)
A new condition was added under section D. Offers (only merchant or manufacturers can run offers).
Contains MAJOR changes
This is the initial version that ParanoidPaul captured. It is not necessarily the first version of the document.
Indicates that the document has been updated silently, without a change to the posted "last modified" date!
Date of Last Revision: March 8, 2018   Facebook Pages Terms The1. Overview  Understanding Our Policies  The following terms, as well as our Data PolicyPolicy, Community Standards and Statement of Rights and Responsibilities, apply to all Pagescreators and administrators of Pages, Groups and Events on Facebook. Additionally, all content on Pages must comply with our Community Standards. You are responsible for ensuring that your PagePage, Group, or Event complies with all applicable laws, statutes, and regulations.I.    GENERAL A.    A Pageregulations. 2. General Policies for a brand, entity (placePages, Groups, and Events  1. Misleading Or False Pages, Groups, or organization), or public figure mayEvents  Pages, Groups, and Events must not be administered only by an authorized representative of that brand, entity (placemisleading, fraudulent, or organization)deceptive. Learn more 2. Impersonation  Pages, Groups, and Events must not impersonate or falsely represent a brand, entity, or public figure (an “official Page”). B.    Any user may createfigure. Where a PagePage, Group, or Event is being used to express support for or interest in a brand, entity (place or organization),entity, or public figure, providedit must make clear in the name or description that it does not mislead others into thinking it is not an official Page,representation. Learn more 3. Gambling  Pages, Groups, and Events must not facilitate or violate someone's rights. If your Page is not the official Pagepromote online gambling, online real money, games of a brand, entity (placeskill, or organization) or public figure, you must: i.   online lotteries without our prior written permission.  4. Inaccurately Tagged Content  Pages, Groups, and Events must not speak in the voice of, or postinaccurately tag content as though it was coming from, the authorized representative of the Page’s subject matter; and ii.    make clear that the Page is not the official Page of the brand, entity (place or organization) or public figure. C.    Content postedencourage users to a Page is publicinaccurately tag content.  5. Incentivization  Pages, Groups, and viewable by everyone who can see the Page. D.    You are requiredEvents must not incentivize people to restrict access to Pages (through our gating functionality) as necessary to comply with applicable laws andmisuse Facebook policies, including our Community Standards. E.    You may not establish terms for your Page that conflict with our Statement of Rights and Responsibilities, Data Policyfeatures or these terms. F.    Do not misuse Facebook’s upload functionality.II.    PAGE MANAGEMENT A.    PAGE NAMES AND FACEBOOK WEB ADDRESSES Page namesfunctionality. Learn more3. Promotions on Pages, Groups, and Events  Communicating a Promotion  If you use Facebook Web Addresses must accurately reflect Page content. We may remove administrative rightsto communicate or requireadminister a promotion (ex: a contest or sweepstakes), you to changeare responsible for the Page name and Facebook Web Address for any Pagelawful operation of that fails to meet this requirement. Page names must: i.    not consist solely of genericpromotion, including: 

	 The official rules;
	 Offer terms (e.g., “beer” or “pizza”); ii.    use proper, grammatically correct capitalization and may not includeeligibility requirements (ex: age and residency restrictions); and
	 Compliance with applicable rules and regulations governing the promotion and all capitals, except for acronyms; iii.    not include character symbols, such as excessive punctuationprizes offered (ex: registration and trademark designations; iv.    notobtaining necessary regulatory approvals).

 Required Content  Promotions on Facebook must include superfluous descriptionsthe following: 

	 A complete release of Facebook by each entrant or unnecessary qualifiers; v.    not mislead others into thinking it is an official Page ofparticipant; and
	 Acknowledgement that the Page’s subject matter orpromotion is authorizedin no way sponsored, endorsed, administered by an authorized representativeor associated with Facebook.

 Administration of the Page’s subject matter;a Promotion  Promotions may be administered on Pages, Groups, Events, or within apps on Facebook. Personal Timelines and vi.    not violate someone’s rights. B.    NAME CHANGES AND MERGES Name changes and mergesfriend connections must not result in a misleadingbe used to administer promotions (ex: “share on your Timeline to enter” or unintended connection“share on your friend's Timeline to get additional entries”, and must"tag your friends in this post to enter" are not substantially changepermitted).  Assisting Promotions  Facebook will not assist you in the Page’s subject matter. Additionally,administration of your promotion, and you must not request a name change or mergeagree that would result in re-categorizing a product Pageif you use our service to a brand Page, a generic or opinion Page to a brand Page, or a Group to a Page. C.    COLLECTION OF DATA A.    Ifadminister your promotion, you do so at your own risk. 4. Collection of Data on Pages, Groups, and Events  Collecting Data From Users  If you collect content and information directly from users, you willyour Page, Group or Event must make it clear that you (and not Facebook) are collecting it, and you willmust provide notice about and obtain user consent for your use of the content and information that you collect. Regardless of how you obtain content and information from users, you are responsible for securing all necessary permissions to reuse their content and information. B.    You will Automated Collection of Data  Your Page, Group or Event must not collect users' content or information, or otherwise access Facebook, using automated means (such as harvesting bots, robots, spiders, or scrapers) without our permission. C.    Don’twritten permission from Facebook.  Calls to Action  Your Page, Group or Event cannot use information obtained from a person’s interaction with your Page's call-to-action button for any purpose other than to provide the service associated with the call-to-action.call-to-action button. If you want to use this information for any other purpose, first obtain a person’s explicit consent. D.    TAGGING You must not inaccurately tag content or encourage users to inaccurately tag content (ex: don’t encourage people to tag themselves in photos if they aren’t in the photo).III.    PAGE FEATURES A.    BRANDED CONTENT ON PAGES 1. Branded content5. Pages-Specific Policies  1. Platform Policy  Apps on your Page must comply with our Branded Content Policies. 2. Youthe Facebook Platform Policy.  2. Page Names  Page names must comply with all applicable lawsnot include profanity, excessively incorrect grammar or punctuation, and regulations, including by ensuring that you provide all necessary disclosures to people using Facebook, such as any disclosures needed to indicate the commercial naturemust not consist solely of contentgeneric terms or locations. Learn more 3. Content Visibility  Content posted to a Page is public and can be viewed by you. B.    COVER All covers are public. This means that anyoneeveryone who visits your Page will be able tocan see your cover. Covers can't be deceptive, misleading,the Page.  4. Third Party Brands and Profile Photos  Your Page's cover photo or infringe on anyone else's copyright. You mayprofile picture must not encourage people to upload your cover to their personal timelines.  C.    APPLICATIONS ON PAGES Appsinclude third-party products, brands or sponsors.  5. Showmarks  Showmarks on your PageShow Pages must comply withaccurately represent the Facebook Platform Policies. D.    OFFERS If you create an offer using Facebook’s offer creation tool, the following policies apply: i.    Facebook offersshow, and must be available for a limited time.  ii.    You may only run an offer if you arenot represent the merchant forparent entity or the manufacturer of the product or service you are promoting. iii.    Younetwork.  6. Online Pharmacies  Pages must clearly and prominently disclose any restrictions on your offer (such as expiration date or limitations on redemption).  iv.    You are solely responsible for improper redemption, fraud, disputes or other issues that arise fromnot promote the distribution and/or redemptionsale of your offer. v.    If your offerprescription pharmaceuticals. Pages for online pharmacies may be redeemed at a merchant not operatedpermitted with Facebook's prior approval.  7. Age Gating  You must restrict access by you, it is your sole responsibilityage using Facebook Page gating functionality as necessary to communicatecomply with the merchantapplicable laws and ensure they honorregulations.  8. Post Preview  When sharing a third party link from your offer.  vi.    YouPage, you must only usenot edit any elements of the offer creation tool for its intendedpost preview.  9. Upload Functionality  You must not misuse Facebook's upload functionality in connection with your Page Learn more 10. Name Change and Merges  Name changes and merges must not to promote your websiteresult in a misleading or other contact information, or to offerunintended connection and must not substantially change the equivalentPage’s subject matter  11. Regulated Goods  Pages promoting the private sale of a gift card, gift certificateregulated goods or stored value card. vii.    You are responsible for ensuring that your offer complies with these terms and all applicable laws, rules and regulations. Offers are subjectservices (including firearms, alcohol, tobacco, or adult products) must restrict access to many regulations (such as alcohol discounts and offers marketeda minimum age of 18. 6. Branded Content on Pages  Driving Traffic to minors)Third Party Apps and if you areSites  You must not certain that your offer complies with applicable law, consult withaccept anything of value to drive traffic to an expert. E.    PROMOTIONS 1. If you use Facebook to communicateapp or administer a promotion (ex: a contestsite that engages in traffic arbitrage, or sweepstakes), you are responsible for the lawful operation ofone that promotion, including: a.   The official rules; b.   Offer terms and eligibility requirements (ex: age and residency restrictions); and c.   Compliance with applicable rules and regulations governing the promotion and all prizes offered (ex: registration and obtaining necessary regulatory approvals) 2. Promotions on Facebook must include the following:  a.   A complete releasecontains a disproportionate volume of Facebook by each entrantads relative to content, or participant. b.   Acknowledgementcontent that the promotion is in no way sponsored, endorsedhighly sexual, shocking, clickbait, or administered by, or associated with, Facebook. 3. Promotions may be administered onpromotes scams.  Branded Content  All other branded content must comply with the Facebook Branded Content Policies.  Show Pages Show Pages or within apps on Facebook. Personal Timelines and friend connections must not be used to administer promotions (ex: “share on your Timeline to enter”include branded content within show marks or “share on your friend's Timeline to get additional entries”,show trailers, and "tag your friends in this post to enter" are not permitted). 4. We will not assist you in the administration of your promotion, and you agree that if you use our service to administer your promotion, you do so at your own risk. F.   JOBS ON PAGES Our Jobs Policies provide guidance on what types of Job posts are allowed on Facebook. Job posts must comply with our Community Standards as well as the JobsFacebook Branded Content Policies. You are responsible for ensuring that your Necessary Disclosures  Your Page complies withmust include all applicable laws and regulations. The following typesnecessary disclosures to people using Facebook, such as any disclosures needed to indicate the commercial nature of Job posts are prohibited: 1.    Misleading, Deceptivecontent posted by you. 7. Jobs on Pages Policies  Misleading, Deceptive, or Fraudulent Jobs: JobJobs  Job posts must not promote employment opportunities that are misleading, deceptive, or fraudulent. This includes, but is not limited to: i.    Multi-level marketing schemes ii.    Unclear business models that do not explicitly state how to make money or how value is created iii.    Posts asking for payment prior to application 2.   Learn more Illegal Products and Services: JobServices  Job posts must not promote employment opportunities that involve illegal activity, products, or services. This includes, but is not limited to: i.    Illegal criminal activity ii.    Use, sale, or service of illegal drugs iii.    Human trafficking iv.    Counterfeit documents or currency 3.    Discrimination: JobLearn more Discrimination  Job posts must not unlawfully discriminate against applicants based on any protected characteristics, including, but not limited to, race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition or any other basis protected under federal, state or local law.RACE, ETHNICITY, COLOR, NATIONAL ORIGIN, RELIGION, AGE, SEX, SEXUAL ORIENTATION, GENDER IDENTITY, FAMILY STATUS, DISABILITY, MEDICAL OR GENETIC CONDITION OR ANY OTHER BASIS PROTECTED UNDER FEDERAL, STATE OR LOCAL LAW. Job posts must comply with all applicable laws prohibiting discrimination. This includes, but is not limited to the following type of Job posts: i.    “Only looking for female applicants” ii.    “Must be under age 35 to apply” iii.    “No Catholic applicants welcome” iv.    “Unmarried applicants preferred” 4.   Learn more Sexually Suggestive Jobs: JobJobs  Job posts must not promote employment opportunities in a sexually suggestive manner. This includes, but is not limited to: i.    Explicit sexual language ii.    Implied sexual acts iii.    Images with implied nudity 5.   Learn more Adult Products and Services: JobServices  Job posts must not promote employment opportunities that require adult services or use of adult products. This includes, but is not limited to: i.    Escort services ii.    Jobs that involve sex toys iii.    Jobs that involve sexual enhancement products iv.    Jobs that involve videos, publications or live shows that are sexual in nature or involve nudity 6.   Learn more Personal Information: JobInformation  Job posts must not solicit personally identifiable informationpersonal identification or financial information from any potential applicants. This includes, but is not limited to: i.    Credit card information ii.    Bank account information iii.    Government-issued ID informationIV.    PAGE CONTENT A.    Pages promoting the private sale of regulated goods or services (including firearms, alcohol, tobacco, or adult products) must restrict accessLearn more8. Events-Specific Policies  1. Automated Events  Events cannot use automated means to a minimum age of 18. B.    Pages that promote or facilitate online gambling, games of skill or lotteries, including online casino, sports books, bingo, or poker, are only allowed in specific countries with prior authorization from Facebook. C.    Pagesgenerate event invites.  2. Cost Disclosures  Events must not promote the sale of prescription pharmaceuticals. Pagesprovide clear and up-front disclosure for online pharmacies may be permittedany actions or additional costs associated with prior approval from Facebook. D.    Pages must not contain false, misleading, fraudulent, or deceptive claims or content. E.    Don't include third party products, brands or sponsors within your Page's cover photo or profile picture. F.    Showmarks on Show Pages must accurately represent the show, and must not represent the parent entity or network. G.    When sharing a third party link from your Page, don’t edit any elements of the post preview.an event ticket purchase.

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