Revision History
Facebook.com - Pages Policies
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Version Comments
A new section has been added called "14. Limited originality of content".
A new section called "Sharing Content" has been added to the "Pages-Specific Policies".
A new section has been added entitled "Processing of data for Page Insights in the EEA".
Changes under "Cover Photos and Profile Pictures" saying that it must not include a verified checkmark.
This document has been rewritten and renamed from "Pages Terms" to "Pages Policies".
A new section has been added called "Jobs on Pages".
New terms concerning "Showmarks on Show Pages".
New terms added under the "Page Content" section.
The "Collection of Data" section has been amended (mostly with terminology updates).
The "Collection of Data" section has been updated concerning the use of information obtained from a person's job application.
The paragraph on "Name Changes and Merges" has been changed.
A new section on "Branded content" has been added.
Minor update: removed reference to "Section 3" of the Facebook Platform Policies in the "Collection of Data" section.
Concerning Promotions, you're not allowed to say "tag your friends in this post to enter" to administer them.
Some terms have been moved to a new section entitled "Page Content", with an additional condition: "Pages must not contain false, misleading, fraudulent, or deceptive claims or content."
The wrong section was referred to in the platform policies.
Strange! A day later, the link to the Government Terms have been removed.
A link has been added to a new privacy document concerning Government Terms
New general terms added.
Various new page terms added.
Significant changes, please review carefully.
Terms removed concerning image and text proportions for covers.
Significant terms added.
Changes stating that third-party ads are prohibited, without facebook's prior permission.
Conditions removed concerning the cover of a Page Feature. Things like not allowing price or purchase information to be displayed, contact information, references to Facebook features or calls to action have been removed from this version.
A new condition added concerning images on the Cover of a Page Feature (section III. B.)
A new condition was added under section D. Offers (only merchant or manufacturers can run offers).
Contains MAJOR changes
This is the initial version that ParanoidPaul captured. It is not necessarily the first version of the document.
Indicates that the document has been updated silently, without a change to the posted "last modified" date!
Date of Last Revision: March 8, 2018   Facebook Pages Terms The following terms, as well as our Data Policy and Statement of Rights and Responsibilities, apply to all Pages on Facebook. Additionally, all content on Pages must comply with our Community Standards. You are responsible for ensuring that your Page complies with all applicable laws, statutes, and regulations.I.    GENERAL A.    A Page for a brand, entity (place or organization), or public figure may be administered only by an authorized representative of that brand, entity (place or organization) or public figure (an “official Page”). B.    Any user may create a Page to express support for or interest in a brand, entity (place or organization), or public figure, provided that it does not mislead others into thinking it is an official Page, or violate someone's rights. If your Page is not the official Page of a brand, entity (place or organization) or public figure, you must: i.    not speak in the voice of, or post content as though it was coming from, the authorized representative of the Page’s subject matter; and ii.    make clear that the Page is not the official Page of the brand, entity (place or organization) or public figure. C.    Content posted to a Page is public and viewable by everyone who can see the Page. D.    You are required to restrict access to Pages (through our gating functionality) as necessary to comply with applicable laws and Facebook policies, including our Community Standards. E.    You may not establish terms for your Page that conflict with our Statement of Rights and Responsibilities, Data Policy or these terms. F.    Do not misuse Facebook’s upload functionality.II.    PAGE MANAGEMENT A.    PAGE NAMES AND FACEBOOK WEB ADDRESSES Page names and Facebook Web Addresses must accurately reflect Page content. We may remove administrative rights or require you to change the Page name and Facebook Web Address for any Page that fails to meet this requirement. Page names must: i.    not consist solely of generic terms (e.g., “beer” or “pizza”); ii.    use proper, grammatically correct capitalization and may not include all capitals, except for acronyms; iii.    not include character symbols, such as excessive punctuation and trademark designations; iv.    not include superfluous descriptions or unnecessary qualifiers; v.    not mislead others into thinking it is an official Page of the Page’s subject matter or is authorized by an authorized representative of the Page’s subject matter; and vi.    not violate someone’s rights. B.    NAME CHANGES AND MERGES Name changes and merges must not result in a misleading or unintended connection and must not substantially change the Page’s subject matter. Additionally, you must not request a name change or merge that would result in re-categorizing a product Page to a brand Page, a generic or opinion Page to a brand Page, or a Group to a Page. C.    COLLECTION OF DATA A.    If you collect content and information directly from users, you will make it clear that you (and not Facebook) are collecting it, and you will provide notice about and obtain user consent for your use of the content and information that you collect. Regardless of how you obtain content and information from users, you are responsible for securing all necessary permissions to reuse their content and information. B.    You will not collect users' content or information, or otherwise access Facebook, using automated means (such as harvesting bots, robots, spiders, or scrapers) without our permission. C.    Don’t use information obtained from a person’s interaction with your call-to-action for any purpose other than to provide the service associated with the call-to-action. If you want to use this information for any other purpose, first obtain a person’s explicit consent. D.    TAGGING You must not inaccurately tag content or encourage users to inaccurately tag content (ex: don’t encourage people to tag themselves in photos if they aren’t in the photo).III.    PAGE FEATURES A.    BRANDED CONTENT ON PAGES 1. Branded content must comply with our Branded Content Policies. 2. You must comply with all applicable laws and regulations, including by ensuring that you provide all necessary disclosures to people using Facebook, such as any disclosures needed to indicate the commercial nature of content posted by you. B.    COVER All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can't be deceptive, misleading, or infringe on anyone else's copyright. You may not encourage people to upload your cover to their personal timelines.  C.    APPLICATIONS ON PAGES Apps on your Page must comply with the Facebook Platform Policies. D.    OFFERS If you create an offer using Facebook’s offer creation tool, the following policies apply: i.    Facebook offers must be available for a limited time.  ii.    You may only run an offer if you are the merchant for or the manufacturer of the product or service you are promoting. iii.    You must clearly and prominently disclose any restrictions on your offer (such as expiration date or limitations on redemption).  iv.    You are solely responsible for improper redemption, fraud, disputes or other issues that arise from the distribution and/or redemption of your offer. v.    If your offer may be redeemed at a merchant not operated by you, it is your sole responsibility to communicate with the merchant and ensure they honor your offer.  vi.    You must only use the offer creation tool for its intended functionality and not to promote your website or other contact information, or to offer the equivalent of a gift card, gift certificate or stored value card. vii.    You are responsible for ensuring that your offer complies with these terms and all applicable laws, rules and regulations. Offers are subject to many regulations (such as alcohol discounts and offers marketed to minors) and if you are not certain that your offer complies with applicable law, consult with an expert. E.    PROMOTIONS 1. If you use Facebook to communicate or administer a promotion (ex: a contest or sweepstakes), you are responsible for the lawful operation of that promotion, including: a.   The official rules; b.   Offer terms and eligibility requirements (ex: age and residency restrictions); and c.   Compliance with applicable rules and regulations governing the promotion and all prizes offered (ex: registration and obtaining necessary regulatory approvals) 2. Promotions on Facebook must include the following:  a.   A complete release of Facebook by each entrant or participant. b.   Acknowledgement that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook. 3. Promotions may be administered on Pages or within apps on Facebook. Personal Timelines and friend connections must not be used to administer promotions (ex: “share on your Timeline to enter” or “share on your friend's Timeline to get additional entries”, and "tag your friends in this post to enter" are not permitted). 4. We will not assist you in the administration of your promotion, and you agree that if you use our service to administer your promotion, you do so at your own risk. F.   JOBS ON PAGES Our Jobs Policies provide guidance on what types of Job posts are allowed on Facebook. Job posts must comply with our Community Standards as well as the Jobs Policies. You are responsible for ensuring that your Page complies with all applicable laws and regulations. The following types of Job posts are prohibited: 1.    Misleading, Deceptive or Fraudulent Jobs: Job posts must not promote employment opportunities that are misleading, deceptive, or fraudulent. This includes, but is not limited to: i.    Multi-level marketing schemes ii.    Unclear business models that do not explicitly state how to make money or how value is created iii.    Posts asking for payment prior to application 2.    Illegal Products and Services: Job posts must not promote employment opportunities that involve illegal activity, products, or services. This includes, but is not limited to: i.    Illegal criminal activity ii.    Use, sale, or service of illegal drugs iii.    Human trafficking iv.    Counterfeit documents or currency 3.    Discrimination: Job posts must not unlawfully discriminate against applicants based on any protected characteristics, including, but not limited to, race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition or any other basis protected under federal, state or local law. Job posts must comply with all applicable laws prohibiting discrimination. This includes, but is not limited to the following type of Job posts: i.    “Only looking for female applicants” ii.    “Must be under age 35 to apply” iii.    “No Catholic applicants welcome” iv.    “Unmarried applicants preferred” 4.    Sexually Suggestive Jobs: Job posts must not promote employment opportunities in a sexually suggestive manner. This includes, but is not limited to: i.    Explicit sexual language ii.    Implied sexual acts iii.    Images with implied nudity 5.    Adult Products and Services: Job posts must not promote employment opportunities that require adult services or use of adult products. This includes, but is not limited to: i.    Escort services ii.    Jobs that involve sex toys iii.    Jobs that involve sexual enhancement products iv.    Jobs that involve videos, publications or live shows that are sexual in nature or involve nudity 6.    Personal Information: Job posts must not solicit personally identifiable information or financial information from any potential applicants. This includes, but is not limited to: i.    Credit card information ii.    Bank account information iii.    Government-issued ID informationIV.    PAGE CONTENT A.    Pages promoting the private sale of regulated goods or services (including firearms, alcohol, tobacco, or adult products) must restrict access to a minimum age of 18. B.    Pages that promote or facilitate online gambling, games of skill or lotteries, including online casino, sports books, bingo, or poker, are only allowed in specific countries with prior authorization from Facebook. C.    Pages must not promote the sale of prescription pharmaceuticals. Pages for online pharmacies may be permitted with prior approval from Facebook. D.    Pages must not contain false, misleading, fraudulent, or deceptive claims or content. E.    Don't include third party products, brands or sponsors within your Page's cover photo or profile picture. F.    Showmarks on Show Pages must accurately represent the show, and must not represent the parent entity or network. G.    When sharing a third party link from your Page, don’t edit any elements of the post preview.

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