Version	Comments
	May 28, 2015	A new version has been published.
	Sep 27, 2014	This is the initial version that ParanoidPaul captured. It is not necessarily the first version of the document.

CBS INTERACTIVE ONLINE ADVERTISING

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	 In	In order to customize your experience on the CBS Interactive Web Sites,Interactive Services, we may use Cookies,cookies, web beacons, and other similar technologies to collect information about the content and advertisements you view on our Web Sites andServices and the web sites of our business partners. Based on this information, and other informationinformation, we may collect about you as described in the Information Collected section of our Privacy Policy, we try to assign you to one or more categories ofinfer your interests and show content and advertising that is relevant to the categories of interests to which we have assigned you. For example, if you access an article about computers on ZDNet.com,a CBS Interactive Service, we may show you a computer-related advertisement on CNET.com basedanother CBS Interactive Service based on your apparent interests.

 We also may receive information from third parties about you and your activities on other websites for the purpose of serving relevant advertisements to you. For moreexample, if you access an article on a third party website about computers, we may use that information to serve you with a computer-related advertisement on a CBS Interactive Services.  Please note that we may share information about our users with advertisers so that they can measure the effectiveness of advertisements viewed on the CBS Interactive Services. For example, we may tell advertisers the number of users who clicked on a particular advertisement. We also may use technology, e.g. Facebook Custom Audiences and Measured Marketing, to deliver advertising to you on cookies, web beacons, and other technologies, please Click here. websites based on email address or other personal information you provide to us or through the use of information we received from third parties. This Privacy Policy does not cover the practices of third parties, including those that may disclose information to CBS Interactive.

	 Some of the advertisements In addition, our service provider, Adobe, may use cookies, web beacons, and other similar technologies to collect information about content you seeview on business partner websites to customize advertising that we serve. You may choose to opt out of our use of the data that Adobe collected about your visits to our business partners' websites to customize advertising that we serve. To opt out visit the Adobe Opt-Out page or review the CBS Interactive Web Sites are delivered by third parties. To learn more, please read about third-party online advertising. Business Partner Advertising Opt-Out Page for additional information. 

	 We also may receive information from third parties about These online advertising efforts across CBS Interactive Web Services do not result in you seeing more advertisements, just more relevant advertising, and your activities on other sites for the purpose of serving relevant advertisementsthey allow us to provide you with free content and services on CBS Interactive Web Sites. For example, ifour Services. We hope you access an article on a third-party site about computers, we may use that informationvalue our efforts to serveshow you with a computer-related advertisement on a CBS Interactive Web Site. This CBS Interactive privacy policy does not cover the practices of third parties, including thosecontent and advertising that may disclose information to CBS Interactive. more closely reflects your interests.

	 In addition, our service provider, BlueKai, may use cookies, web beacons, and other technologies to collect information about content Some of the advertisements you view on business partner web sites to customize advertisingsee on CBS Interactive Web Sites. You may choose to opt out of our use of data that BlueKai collectedServices are delivered by third parties. To learn more, please read about your visits to our business partners’ sites to customize advertising that we serve. To opt out visit the BlueKai Opt-Out page or review the CBS Interactive Business Partner Advertising Opt-Out page for additional information. Third Party Online Advertising. 

	 Please note that we may share information about our users with advertisers so that they can measure the effectiveness of advertisements viewed on the CBS Interactive Web Sites. For example, we may tell advertisers the number of users who clicked on a particular advertisement. Except in the circumstances described in the Disclosure of Information section of our privacy policy, such as with your consent, this information will be anonymized or aggregated. 

	 These online advertising efforts across CBS Interactive Web Sites do not result in you seeing more advertisements, just more relevant advertising, and they allow us to provide you with free content and services on our Web Sites. We hope you value our efforts to show you content and advertising that more closely reflects your interests. 
  Return to Privacy Policy

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