Revision History - Bing and MSN Privacy Statement
Show other documents from
Version Comments
This document has been archived since it now redirects to Microsoft's Privacy Statement, which is already available on Paranoid Paul.
Contact information updated.
Changes made throughout, mostly concerning voice-enabled services, HealthVault information and Payment Data. Document renamed to "Bing and MSN Privacy Statement".
New terms added concerning "Flurry Analytics".
Changes to the "Reasons We Share Your Personal Information" section; The paragraph on "Sharing Or Disclosing Personal Information" has been removed from the "Other Important Privacy Information" section; Content removed concerning the Safe Harbor program (TRUSTe).
Language concerning your location updated; Connecting Facebook to Bing Services section updated.
Lots of changes related to your Microsoft account.
"Facebook Personalization" has been removed; Other minor formatting and phrasing changes.
Some fairly major changes, please review carefully.
The section on "Personalization and Syncing for apps" in the Bing Applications section has been updated.
Several new terms added concerning collecting your information (including location) and the Do Not Track browser setting.
Significant changes throughout. The document says "Last Updated: November 2013" but the changes were actually picked up on Oct 19, 2013.
Some major changes under the "Bing Applications" section.
This version includes major privacy and term changes throught including a document name update from "Privacy Supplement" to "Privacy Statement". The changes were detected on Feb 7, 2013 but the document indicates a last updated date of July 2012.
New terms added under "Facebook Personalization on Bing"
This is the initial version that ParanoidPaul captured. It is not necessarily the first version of the document.
Indicates that the document has been updated silently, without a change to the posted "last modified" date!
Bing Privacy Statement

	This privacy statement applies to Bing websites, services, products and applications that collect data and display these terms. It does not apply to other Microsoft products and services that do not link to the Bing Privacy Statement. Cookies & Similar Technologies

	When you use Bing services with a web browser, we will place one or more “cookies” on your machine. For example, Bing uses a cookie with a unique identifier known as the Search ID to operate the service and enable certain search features. If you sign into Bing or other Microsoft services using a Microsoft account, we will set or read one or more additional cookies. We use these cookies to operate Bing services and provide you a more relevant search experience.You can use your browser settings to remove or block cookies on your computer. 

	Please see below for more information about cookies and how to control them.


	Most Microsoft web sites use "cookies," which are small text files placed on your hard disk by a web server. Cookies contain text that can be read by a web server in the domain that issued the cookie to you. That text often consists of a string of numbers and letters that uniquely identifies your computer, but may contain other information as well. Here is an example of a unique ID number stored in a cookie that Microsoft might place on your device when you visit one of our web sites: E3732CA7E319442F97EA48A170C99801 

	We may use cookies for: 

	 STORING YOUR PREFERENCES AND SETTINGS. If you enter your city or postal code to get local news or weather information on a Microsoft site, we may store that city or postal code in a cookie so that you will see the relevant local information when you return to the site. This can save you time by eliminating the need to repeatedly enter the same information every time you visit the site. 
	 SIGN-IN AND AUTHENTICATION. When you sign in to a site or service using your Microsoft account, we store your unique ID number, and the time you signed in, in an encrypted cookie on your hard disk. This cookie allows you to move from page to page at the site without having to sign in again on each page. When you sign out, these cookies are deleted from your computer. We also use cookies to improve the sign-in experience. For example, your e-mail address may be stored in a cookie that will remain on your computer after you sign out. This cookie allows your e-mail address to be pre-populated, so that you will only need to type your password the next time you sign in. If you are using a public computer or do not want this information to be stored, you can select the appropriate radio button on the sign-in page, and this cookie will not be used. 
	 TARGETED ADVERTISING. When we display online advertisements to you, we will place one or more persistent cookies on your device in order to recognize your device each time we display an ad to you. Because we serve advertisements on our own web sites as well as those of our advertising and publisher partners, we are able to compile information over time about the types of pages you visit on Microsoft and other sites, content and ads you, or others who are using your computer, visited or viewed. This information is used for many purposes, for example, it helps us try to ensure that you do not see the same advertisements over and over again. We also use this information to help select and display targeted advertisements that we believe may be of interest to you. You can find more information about this use of cookies, including how to opt out of receiving targeted advertising from Microsoft, in the Microsoft Advertising Privacy Statement. 
	 SITE ANALYTICS. We may use cookies to count the number of unique visitors to a web page or service or to develop other aggregate statistics about the operations of our sites and services. These analytics help us operate and improve the performance of these sites and services. 

	Some of the cookies we commonly use are listed in the following chart. This list is not exhaustive, but it is intended to illustrate the reasons we typically set cookies. If you visit one of our web sites, the site may set some or all of the following cookies:


		Identifies unique browsers to Microsoft sites. It is used for advertising, site analytics and other operational purposes. .

		Contains the ANID, a unique identifier used to help identify which ads a user may like. It is also used to preserve a user’s choice to opt out of behaviorally targeted ads from Microsoft, if the user has chosen to associate the opt-out with his or her Microsoft account. 

		Contains a country code as determined by reverse IP address lookup.

		Microsoft account authentication
		Authentication cookies (e.g., RPSTAuth, MSNRPSAuth, KievRPSAuth) used when a user signs in with a Microsoft account.

		Contains an encrypted version of the user’s country, Postal code, age, gender, language and occupation, if known, based on the user’s Microsoft account profile.

		Appears on co-branded sites where Microsoft is partnering with an advertiser, this cookie identifies the advertiser so the right ad is selected. 

		Maintains information about which ad and where the user clicked on the ad.

		Indicates that the user has indicated he or she does not want to receive behaviorally targeted ads delivered by Microsoft.

	In addition to the cookies Microsoft may set when you visit our web sites, third parties may also set certain cookies on your device when you visit Microsoft sites. In some cases, that is because we have hired the third party to provide certain services on our behalf, such as site analytics. In other cases, it is because our web pages contain content or ads from third parties, such as videos, news content or ads delivered by other ad networks. Because your browser connects to those third parties’ web servers to retrieve that content, those third parties are able to set or read their own cookies on your device and may collect information about your online activities across websites or online services.. 


	 BROWSER CONTROLS TO BLOCK COOKIES. Most web browsers automatically accept cookies, but you can usually modify your browser setting to block cookies. 

	For example, in Internet Explorer 11, you may block cookies by taking the following steps: 

	 Click "Tools" and then select "Internet Options" 
	 Click the "Privacy" tab at the top of the window 
	 Move the slider up or down to indicate the rules you want to apply for blocking cookies  

	Instructions for blocking cookies in other browsers are available at each browser’s privacy statement.   

	Please be aware that if you choose to block cookies, you may not be able to sign in or use other interactive features of Microsoft sites and services that depend on cookies, and some advertising preferences that are dependent on cookies may not be able to be respected. 

	 BROWSER CONTROLS TO DELETE COOKIES. If you accept cookies, you can delete them later. 

	For example, in Internet Explorer 11, you may delete cookies by taking the following steps: 

	 Click "Tools" and then select "Internet Options" 
	 On the "General" tab, under "Browsing History," click the "Delete" button 
	 On the pop-up, select the box next to “Cookies” 
	 Click the "Delete" button 

	Instructions for deleting cookies in other browsers are available at each browser’s privacy statement. 

	Please be aware that if you choose to delete cookies, any settings and preferences controlled by those cookies, including advertising preferences, will be deleted and may need to be recreated.

	BROWSER CONTROLS FOR “DO NOT TRACK” AND TRACKING PROTECTION. Some newer browsers have incorporated “Do Not Track” features. Most of these features, when turned on, send a signal or preference to the web sites you visit indicating that you do not wish to be tracked. Those sites may continue to engage in activities you might view as tracking even though you have expressed this preference, depending on the sites’ privacy practices. Because there is not yet a common understanding of how to interpret the DNT signal, Microsoft does not currently respond to the browser DNT signals on its own websites or online services, or on third-party websites or online services where Microsoft provides advertisements, content or is otherwise able to collect information.  We continue to work with the online industry to define a common understanding of how to treat DNT signals. In the meantime, users may continue to opt-out of targeted ads from Microsoft as set forth above.

	Internet Explorer (versions 9 and up) have a feature called Tracking Protection that helps prevent the web sites you go to from automatically sending details about your visit to third-party content providers. When you add a Tracking Protection List, Internet Explorer will block third-party content, including cookies, from any site that is listed as a site to be blocked. By limiting calls to these sites, Internet Explorer will limit the information these third-party sites can collect about you. For more information about Tracking Protection Lists and Do Not Track, please see the Internet Explorer privacy statement or Internet Explorer Help.

	 ADVERTISING OPT-OUT CONTROLS. Because cookies may be used for many purposes, users who object to behaviorally targeted advertising may choose to accept cookies but opt out from that particular use at Your privacy and Microsoft personalized ads. Companies in the online advertising industry have developed guidelines and programs to help protect users’ privacy, and these industry programs include web pages you can visit to opt out from receiving behaviorally targeted advertisements from all participating companies (including Microsoft). These pages include:    

	 Digital Advertising Alliance (DAA) Consumer Choice Page:
	 Network Advertising Initiative (NAI) Opt-Out Page:
	 In Europe, you may also visit Your Online Choices:
	 In Canada, for English visit  Ad Choices: Digital Advertising Alliance of Canada (DAAC)  and for French visit Choix de Pub: l’Alliance de la publicité numérique du Canada (DAAC)

	Individual advertising companies may also offer their own opt-out capabilities plus more advanced advertising choices. For instance, Microsoft’s advertising preference and opt-out controls are available at Your privacy and Microsoft personalized ads. Please note that opting out does not mean that you will stop getting ads or see fewer ads; however, if you do opt out, the ads that you receive will no longer be behaviorally targeted. In addition, opting out does not stop information from being collected.


	Microsoft web pages may contain electronic images known as web beacons - sometimes called single-pixel gifs - that may be used to help deliver cookies on our sites, let us count users who have visited those pages and deliver co-branded services. We may include web beacons in our promotional e-mail messages or newsletters to determine whether messages have been opened and acted upon. 

	We may also work with other companies that advertise on Microsoft sites to place web beacons on their sites or in their advertisements to let us develop statistics on how often clicking on an advertisement on a Microsoft site results in a purchase or other action on the advertiser's site.

	Finally, Microsoft sites may contain web beacons from third parties to help us compile aggregated statistics regarding the effectiveness of our promotional campaigns or other web site operations. These web beacons may allow the third parties to set or read a cookie on your computer. These companies may collect information about your online activities across websites or online services, however, we prohibit third parties from using web beacons on our sites to collect or access your personal information. You may be able to opt out from data collection or use by these third-party analytics companies by clicking the links for each of the following analytics providers: 


	 Omniture (Adobe):
	 Visible Measures:
	 Google Analytics: you to install a browser add-on) 


	In addition to standard cookies and web beacons, web sites can use other technologies to store and read data files on your computer. This may be done to maintain your preferences or to improve speed and performance by storing certain files locally. But, like standard cookies, it can also be used to store a unique identifier for your computer, which can then be used to track behavior. These technologies include Local Shared Objects (or “Flash cookies”) and Silverlight Application Storage. 

	LOCAL SHARED OBJECTS OR “FLASH COOKIES.” Web sites that use Adobe Flash technologies may use Local Shared Objects or “Flash cookies” to store data on your computer. Note that the ability to clear Flash cookies may or may not be controlled by your browser setting for standard cookies as that may vary by browser. To manage or block Flash cookies, go to

	SILVERLIGHT APPLICATION STORAGE. Web sites or applications that use Microsoft Silverlight technology also have the ability to store data by using Silverlight Application Storage. To learn how to manage or block such storage, visit the Silverlight Privacy Statement

Collecting Your Information

	Microsoft collects many kinds of information in order to operate effectively and provide you the best products, services and experiences we can. Some of this information you provide directly to us. Some of it we get by observing how you interact with our products and services. Some of it is available from other sources that we may combine with the data we collect directly. Regardless of the source, we believe it’s important to treat that information with care and to help you maintain your privacy. 


	 Search. When you conduct a search, Microsoft will collect the search terms you provide, along with your IP address, the unique identifiers contained in the cookies, the time and date of your search, and your browser configuration. We will attempt to derive your approximate location based on your IP address, and will use that information to display search results tailored to your geographic location. When using a web browser, you may be able to change your default location, such as via an “Options” link on the search page, and your location and other search settings are stored in a cookie on your machine. If you are using a mobile device and have allowed Bing Search services to use your current location, we will also collect your approximate latitude and longitude. For information on turning off location-based search services in Windows 8 applications, see the Bing Location Services  section of this privacy statement. 

	 Registration. When you sign up to use our sites or services you may be required to provide information about yourself, such as your name, birthdate and postal code. 

	 Signing in. To access some Microsoft services, you will need to sign in with an e-mail address and password, which we refer to as your Microsoft account. If you access our services via a mobile phone, you may also use your telephone number and a PIN as an alternative credential to your username and password. By signing in on one Microsoft site or service, you may be automatically signed into other Microsoft sites and services that use the Microsoft account.  Click here for more Microsoft account privacy information. 

	 Using our sites, applications and services. We collect information that tells us how you interact with our applications or services, including the browser you’re using, your IP address, location, cookies or other unique IDs, the pages you visit and features you use. 

	 Data from other sources. We may get additional information about you, such as demographic data we purchase from other companies.  

	 Search Services for Yahoo!. Bing provides search services to Yahoo! and its users. In order to provide these services, Bing receives certain search related information from Yahoo!. This information includes date, time, IP Address, a unique identifier and other search related data. When we receive a search query and the related information from Yahoo!, we treat it in accordance with Yahoo!’s retention and de-identification practice which includes the full deletion of the IP Address from most log files at ninety days. Information provided as part of the search services is used to help select the advertising you see within the search experience. 


	We use a number of methods and technologies to gather information about how you use our sites and services, such as:

	 Web forms, such as when you type information into a registration form or type a search query into a search box. 
	 Technologies like cookies and web beacons (please visit the cookie section of this privacy statement to learn more about these technologies). 
	 Web logging, which enables us to collect the standard information your browser or application sends to every web site you visit – such as your IP address, browser type and language, and the URL of the site you came from – as well as the pages you visit and the links you click while using our sites and services. 
	 Software installed on your computer or other devices, which may send back information needed to operate, update or improve that software. 


	We store search terms (and the cookie IDs associated with search terms) separately from any account information that directly identifies the user, such as name, e-mail address, or phone numbers. Further, we have built-in technological and procedural safeguards designed to prevent the unauthorized correlation of this data. We take additional steps to protect the privacy of stored search information by removing the entirety of the IP address after 6 months, cookies and other cross session identifiers, after 18 months.How We Use Your Personal Information


	Microsoft uses the information we collect to operate, improve and personalize the products and services we offer. Information collected through one Microsoft service may be combined with information collected through other Microsoft services to give you a more consistent and personalized experience in your interactions with us. We may also supplement this with information from other companies. For example, we may use services from other companies to help us derive a general geographic area based on your IP address in order to customize certain services to your geographic area.

	For Bing services, we use this information to provide you with relevant search results. We also use the information we collect to maintain and improve the quality, security and integrity of our services. For example we may use this information for research purposes and to improve the relevancy of search results. This information is also necessary in order to detect and protect against security threats such as botnet attacks, click fraud, worms, and other threats. For Microsoft Services that are powered by Bing, we may also use this information to personalize your experience. Please see the Microsoft Services Powered by Bing section for more information.

	We also may use the information to communicate with you, for example, informing you when a subscription is ending, letting you know when security updates are available or letting you know when you need to take action to keep your account active.

	Microsoft provides many of our sites and services free of charge because they are supported by advertising. In order to make these services widely available, the information we collect may be used to help improve the advertisements you see by making them more relevant to you. For example, we may use search query data for the purpose of personalizing the ads we display to you as you use our services or those of our advertising partners. The search terms you enter in Bing are categorized and certain user segments are inferred based on those terms. For example, if you search on terms associated with sports, we may associate a “sports segment” with the unique identifier contained in your cookie, and you will then be more likely to see ads related to sports.Reasons We Share Your Personal Information

	Except as described in this privacy statement, we won’t disclose your personal information to a third party without your consent.

	We may share some anonymized search query data with selected third parties for research purposes. Before we do so, we remove all unique identifiers such as IP addresses and cookie IDs from the data. We also run the data through a process designed to remove identifiable information that users may have included in the search terms themselves (such as social security numbers or credit card numbers). Additionally, we require these third parties to keep the data secure and to not use the data for any other purposes. 

	When you click on a search result or advertisement from a Bing search results page, the destination website will receive the standard information your browser sends to every web site you visit – such as your IP address, browser type and language, and the URL of the site you came from (in this case, the Bing search results page).  Because the URL of the Bing search results page contains the text of the search query you entered (which could include names, addresses, or other identifying information you entered), the destination website will be able to determine the search term you entered.  

	If your browser is enabled to allow pages to pre-load in the background for faster performance, Bing may use this functionality and your browser may preload page(s) in the background for faster results.  When your browser loads a page in the background, it will have the same effect as if you visited that page, including sending the Bing results page URL (which may contain your search query) and downloading any cookie files that page may set.  You can delete cookies using your browser settings.  Click here for more information on how to delete cookies and to control pre-loading pages in Internet Explorer 11.

	Click here for more information on sharing or disclosing personal information:

	 Within Microsoft affiliates and subsidiaries 
	 As part of a merger or sale of a business 
	 With vendors and agents of Microsoft 
	 When required by law or to respond to legal process or lawful requests, including from law enforcement or other government agencies 
	 When required to combat fraud or protect our interests 
	 To protect life and safety 

Accessing Your Personal Information and Search History

	When using a web browser, the Bing preferences page allows you to manage your search preferences, such as search history, search language settings, and saved interests or favorites that may be used in Microsoft services when signed in using your Microsoft account. These settings allow you to customize your search experience and provide features that are most relevant to you and your interests.


	For Bing Search in your browser, using the search terms you enter and the results you click, search history provides an easy way to revisit the sites and searches you've used before. You may clear your search history from appearing on the site by following the steps provided here. Clearing your history removes it from the Search History service and prevents that history from being displayed on the site, but does not delete information from our standard search logs, which are retained and anonymized as described in the Collecting Your Information Section.


	When you are signed into your Microsoft account, the Interests page allows you to view, manage, and clear topics and favorites, such as news topics or sports teams you configure in your Bing apps, or interests you confirm when using other Microsoft Services such as Cortana. You may also clear these interests and other information used for personalization under the Personalization tab on the Settings page. Because these interests and personalization settings are used across Microsoft Services that are powered by Bing (as described in the Microsoft Services Powered by Bing section), clearing these settings may impact your personalization in other Bing-powered services such as Cortana and Bing apps. Clearing these settings may also not prevent new interests or personalization settings from being created if you continue to use personalization features across these Microsoft services and apps.  

	To control personalization features in these services and apps, either sign out of your Microsoft account or disconnect your Microsoft account from the specific service or application in the Settings option. To stop Cortana personalization on applicable Windows devices, you can disable Cortana by going to Settings->Applications->Cortana on your Windows device.


	You may also contact Microsoft by using the web form. We will make reasonable efforts to respond to your web request to access or delete your personal information within 30 days.Microsoft Services Powered by Bing

	Microsoft services and apps that are powered by Bing services, such as Bing apps, Cortana, and Microsoft mapping services, use Bing search to provide you with enhanced features and convenient ways to access information such as weather forecasts, traffic reports or internet search results  (not all Microsoft applications or Bing features are available in every country).  These Bing-powered services are available on a variety of platforms including apps preinstalled with Windows, apps created for the iOS, apps in the Microsoft Store, and as browser plug-ins and toolbars. 

	When you conduct a search in a Bing-powered service or app, that information will be sent to Microsoft to provide you with the search results you are requesting. We use and protect this information as described in the Collecting Your Information section of this statement. 

	For the Autosuggest feature, the characters that you type into a Bing-powered service or app to conduct a search will be sent to Microsoft in order to provide you with real-time search suggestions.


	When you install Bing apps, such as the Bing Sports app and Bing Weather app, we collect information that tells us if the app was installed properly, the installation date, the app version and other information about your computer such as the operating system and browser. This information will be collected on a regular basis to help us determine the number of users of the application, and issues associated with different versions of the application and different operating systems and browsers.

	In addition, when you use a Bing app we collect information about how you interact with each app, such as what buttons you click, which is used by Microsoft in order to operate the Bing services and to help improve Bing and other Microsoft products and services.  

	In Bing apps, the Settings charm also has a Microsoft Advertising option that allows you to enable or disable the use of your information collected from Bing apps for the purpose of personalized advertising.


	Cortana, a personal assistant available on Windows phone 8.1 versions, is powered by Bing. Cortana can track things that interest you to provide a personalized experience, such as personalized reminders, suggestions, search results and app recommendations. Your Bing search queries that are made using Cortana are treated like any other Bing search queries and combined with other information about you to improve your Bing search results and the relevance of personalized ads. These searches are subject to the Bing Services policies outlined in this statement. When you are signed in with your Microsoft account, your Cortana Interests may sync and be used by other Microsoft apps and services, such as Bing or Bing apps, to customize your profile interests, preferences and favorites in those apps as well. For more information on how Cortana collects and uses your information, please see the Cortana privacy statement. 



	Some Bing-powered services, such as Cortana and Bing apps, provide you with an enhanced experience when you connect these services to your Microsoft account. When you log in and connect these Bing-powered services to your Microsoft account, Microsoft may use your information to personalize these and other Microsoft services and apps. Personalization provides you with a customized experience to provide features that are most relevant to you and your interests. These features use information from the searches you make in these Bing-powered services or apps (as described in the “Collecting Your Information” and “Using your Information” sections above) and information associated with your Microsoft account. 

	All information used for personalization and syncing is stored on Microsoft servers, and for security purposes, is transmitted using SSL. Some information used to customize your apps on a specific PC will not be synced on that PC and your devices until you add that PC to your Microsoft account as a trusted PC.

	For Bing apps, such as the Bing Weather app and the Bing Sports app, if you are signed in to Windows or a Windows Phone with a Microsoft account (or a domain account connected to a Microsoft account), the personalization and sync feature will be enabled by default. If you ever wish to stop personalization and syncing in a Bing app, sign-out of your Microsoft account using the app settings. 

	For some Bing-powered services or apps, you may need to connect your Microsoft account to the service or app before personalization will be enabled, or consent to personalization before using that application. Please see the privacy statement for the specific service or app for more information.

	You may have different personalization and sync settings depending on the version of your Bing-powered service or app. For more information on how to manage personalization settings, please see the ‘Accessing your Information” section. 


	Other Bing apps on Microsoft and non-Microsoft devices, such as older iOS versions of the Bing app, do not offer personalization/syncing because they do not have functionality to allow you to use your Microsoft account to sign in or sign out of the app.  

	Older versions of Bing apps for Windows do not offer personalization and rely on the Sync Your Settings option in PC settings to determine whether to sync your customized app settings.  If you do not want to sync your customized app settings, you can turn off this functionality in PC settings -> Sync your settings.  You can also turn off syncing by not signing in to Windows with a Microsoft account (or a domain account connected to a Microsoft account). 

	For the Bing app on your iOS device, personalization and syncing can be turned on and off by signing in or out of your Microsoft account.


	Some Bing-powered services and apps provide you the option to configure the service or app to use additional information from other Microsoft products and services, or from third parties. For example: 

	 Your Facebook information, if Facebook personalization is enabled, for use in services and apps that use social features (such as Local Scout in Maps and Cortana). See the Facebook section for more details. 
	 Your HealthVault information that you consent to use in certain Bing apps such as the Bing Health and Fitness app. Bing only displays this information and does not store it. 
	 Your personal finance information from third party financial institutions that you consent to use in the Finance app. The Finance app only displays this information and does not store it with any of your search information.  Your login credentials used to access your financial information from third parties are encrypted on your PC and are not sent to Microsoft. 
	 Information from other companies that you have configured for use, such as travel itineraries in the Travel app and subscriptions in the News app.   


	If you are using Bing Desktop or Bing Toolbar and choose to participate in the Bing Experience Improvement Program, we also collect additional information about how you use these specific Bing apps, including information about your searches within these apps. Additionally, when you opt into the Bing Experience program on Bing Toolbar, we collect information about the addresses of the websites you visit to help improve search ranking and relevance.  The information collected through the Bing Experience Improvement Program helps us to improve the quality and performance of our products and services.

	To help protect your privacy, we do not use any of the information collected through the Bing Experience Improvement Program to identify or contact you, or target advertising to you.  Also, we take steps to store such information separately from any account information we may have that directly identifies you, such as name, e-mail address, or phone numbers. Finally, we delete the information collected through the Bing Experience Improvement Program after eighteen months. You may stop participating in the Bing Experience Improvement Program by following the instructions here. 


	Binglets integrate third party services into Bing search that enable you to associate an action with your search results. For example, if you search on restaurants, a Binglet provides the functionality to enable you to reserve a table. When you use a third party “Binglet” within a Bing application, information you provide to the Binglet is shared with the third party named in it. For details about the third party’s information collection and usage practices, see the privacy policy on their web site. Bing doesn’t separately collect or store information provided to a third party Binglet 


	Bing search and Microsoft Services Powered by Bing also have features available that permit you to connect to Facebook to further personalize your experience on Bing search and to personalize your experience in Microsoft Services powered by Bing.  An example of these additional personalization features is Local Scout on Windows Phone. You can turn off these additional personalization features by going to and removing the Bing app.Bing Location Services

	If you’ve allowed a Microsoft service or application that uses Bing services to access your location, the approximate location of your device will be sent to Microsoft along with the search terms, time and date of your search, and a unique identifier generated by the Microsoft service or application. Mapping features in Microsoft's services and apps also use Bing services, and when you submit information such as an address to be viewed on a map, that service or application passes it to Bing services for processing. The location information sent to Bing Services will be used to provide and improve search and mapping results. With your consent, some mobile applications that use Bing Services may collect more precise location information to provide a more relevant experience or provide enhanced features that rely on knowing your location. 

	Also, if you connect a Bing Service or app to another service that has “Check-in” or “Reminder” features, such as Facebook or Foursquare, when you use these features Microsoft will store the approximate location of your device along with your Microsoft account information. 

	You can stop sending location information either through the Windows privacy setting or through the specific app settings, depending on your Windows version or device. For example, in Windows 8.1 you have the option to update this either in the Windows privacy menu or by using the app’s setting charm. For older versions of Windows or devices running other operating systems, refer to the help information about how to turn off location for that operating system or device.

	When using Microsoft mapping features, we keep track of all requests the application you are using makes to the Bing service. Location-related information in the request or derived from the request, may be used for calculating payments to our vendors that provide mapping data, so that we may operate the service. We will occasionally capture all information in the request for use in testing and maintenance of the service. This information includes the date and time of the request and location-related information you may have provided to the application such as latitude and longitude, address, place name or the start and end address of a route.Children

	When a Microsoft site or service collects age information, it will either block users under 13 or will ask them to provide consent from a parent or guardian before they can use it. We will not knowingly ask children under 13 to provide more information than is necessary to provide the service. 

	When consent is granted, the child's account is treated much like any other account. The child may have access to communication services like email, instant messaging and online message boards and may be able to communicate freely with other users of all ages. 

	Parents can change or revoke the consent choices previously made, and review, edit or request the deletion of their children's personal information. For example, parents can visit their Microsoft account and click on "Permissions". Display of Advertising

	Many of our web sites and online services are supported by advertising. 

	Most of the online advertisements on Microsoft sites and services are displayed by Microsoft Advertising.  When we display online advertisements to you, we will place one or more persistent cookies on your computer in order to recognize your computer each time we display an ad to you.  Because we serve advertisements on our own web sites as well as those of our advertising and publisher partners, we are able to compile information over time about the types of pages, content and ads you, or others who are using your computer, visited or viewed.  This information is used for many purposes, for example, it helps us try to ensure that you do not see the same advertisements over and over again. We also use this information to help select and display targeted advertisements that we believe may be of interest to you. 

	YOU MAY OPT OUT OF RECEIVING TARGETED ADS FROM MICROSOFT ADVERTISING BY VISITING OUR YOUR PRIVACY AND MICROSOFT PERSONALIZED ADS.  For more information about how Microsoft Advertising collects and uses information, please see the Microsoft Advertising Privacy Statement. 

	We also allow third-party ad companies, including other ad networks, to display advertisements on our sites.  In some cases, these third parties may also place cookies on your computer and may collect information about your online activities across websites or online services. These companies currently include, but are not limited to: 24/7 Real Media, AdBlade, AdConion, AdFusion,, AppNexus, Bane Media,, CasaleMedia, Collective Media, InMobi,Interclick, Jumptap, Millennial Media, Mobclix, Mojiva, ROI Media, SpecificMedia, Tribal Fusion, ValueClick, Yahoo!, YuMe and Zumobi. These companies may offer you a way to opt out of ad targeting based on their cookies.  You may find more information by clicking on the company names above and following the links to the web sites of each company. Many of them are also members of the Network Advertising Initiativeor the Digital Advertising Alliance, which each provide a simple way to opt out of ad targeting from participating companies.

	You should also be aware that some browsers have incorporated “Do Not Track” (DNT) features that, when turned on, send a signal in the browser header to websites and online services indicating that you do not wish to be tracked.  It is up to the website or online service you visit (and any third party’s providing advertising, content, or other functionality on the website or online service) to decide how it will interpret and treat the signal.   However, there is not yet a common understanding of how to interpret the DNT signal.  As a result, Microsoft does not currently respond to the browser DNT signals on its own websites or online services, or on third-party websites or online services where Microsoft provides advertisements, content or is otherwise able to collect information.  We continue to work with the online industry to define a common understanding of how to treat DNT signals.  In the meantime, users may continue to opt-out of targeted ads from Microsoft as set forth above.Communication Preferences

	If you receive promotional emails from us and would like to stop getting them in the future, you can do so by following the directions in that message.

	You also have the option of proactively making choices about the receipt of promotional e-mail, telephone calls, and postal mail from Microsoft by visiting and signing into the Promotional Communications Manager allows you to update contact information, manage Microsoft-wide contact preferences, opt out of subscriptions, and choose whether to share your contact information with Microsoft partners. If you do not have a Microsoft account, you can manage your Microsoft email communication preferences by using this web form. These choices do not apply to the display of online advertising: please refer to the section "Display of Advertising (Opt-out)" for information on this matter. Nor do they apply to the receipt of mandatory service communications that are considered part of certain Microsoft services, which you may receive periodically unless you cancel the service.Microsoft account

	Microsoft account (formerly known as Windows Live ID and Microsoft Passport) is a service that allows you to sign in to Microsoft products, web sites and services, as well as those of select Microsoft partners.


	You can create a Microsoft account here by providing an email address, a password and other security information, such as an alternate email address and a phone number. We will use your security information for security purposes only - for instance, to verify your identity or to reset your password if you cannot access your Microsoft account. Some services may require added security, and in those cases, you may be asked to provide additional information. The email address and password that you use to sign up for your Microsoft account are your "credentials" that you will use to authenticate with our network. We assign a unique ID number to your credentials to identify your credentials and associated information. 

	You can use an email address provided by Microsoft (such as those ending in,, or or an email address provided by a third party (such as those ending in or when signing up for your Microsoft account.  You must use an email address that you own on an email service that you have access to. 

	When you create a Microsoft account, we will also ask you to provide the following demographic information: gender, country, birthdate and postal code. We may use birthdate to verify that children obtain appropriate consent from a parent or guardian to use a Microsoft account, as required by local law. We use this demographic information for market research.  This demographic information also is used by our online advertising systems to provide you with personalized advertisements about products and services you might find useful, but our advertising systems do not receive or use any information that can personally and directly identify you (such as your name, email address or phone number). If you prefer not to receive personalized ads, you may register your preference with your Microsoft account by visiting our opt-out page so that whenever you sign in to web sites or services with your Microsoft account, our advertising systems will not serve you personalized ads. For more information about how Microsoft uses information for advertising, please see the Microsoft Advertising Privacy Statement. 

	Upon creating a Microsoft account using an email address provided by a third party, we will send you an email asking you to verify that you are the owner of the email address associated with your Microsoft account. This is designed to verify the validity of the email address and help prevent email addresses from being used without the permission of their owners. 

	We will use the email address you used to create your Microsoft account to send you communications relating to your use of Microsoft products and services and to the security of your account. We may also send you promotional emails about Microsoft products and services as permitted by local law. For information about managing your receipt of promotional communications, please visit Communications. 



	When you sign in to a site or service using your Microsoft account, we collect certain information in order to verify your identity on behalf of the site or service, to protect you from malicious account usage and to protect the efficiency and security of the Microsoft account service. For instance, when you sign in, the Microsoft account service receives your credentials and logs your sign-in name and other information, such as the unique number assigned to your credentials, your IP address, your operating system and web browser version and a time and date. If you use a Microsoft account to sign in to a device or software that is installed on a device, a random unique ID is assigned to the device; this random unique ID will be sent as part of your credentials to the Microsoft account service when you sign in to a site or service with your Microsoft account and will be used to help protect your account. The Microsoft account service sends the following limited verification information to the site or service that you have signed in to: the unique ID number assigned to your credentials that permits the site or service to determine whether you are the same person from one sign-in session to the next; the version number assigned to your account (a new number is assigned each time you change your sign-in information); whether your email address has been confirmed; and whether your account has been deactivated. 

	When you sign in to Windows with a Microsoft account, Windows will send standard computer information to Microsoft as well as your device’s manufacturer, model name and version.  We may use this to personalize certain communications to you, such as emails intended to help you get started with your device.  If you sign in to your Windows 8.1 device with your Microsoft account, Windows uses your Microsoft account information to sign you in to Microsoft applications, web sites and services.  To learn more about signing in to Windows with a Microsoft account, please see the Windows 8.1 Privacy Statement.

	Some third-party sites and services that permit you to sign in with your Microsoft account require your email address in order to provide you with their services. In those cases, when you sign in, Microsoft will provide your email address but not your password to the site or service. If you created your Microsoft account credentials with the site or service, it may have limited access to information associated with your credentials and profile as noted during account creation. 

	If you received your account from a third party, like a school, a business, an internet service provider or the administrator of a managed domain, that third party may have rights with respect to your account, including the ability to reset your password, view your account usage or profile information, read or store content in your account, and suspend or cancel your account. In these cases, you are subject to the Microsoft Services Agreement and to any additional terms of use from that third party. If you are the administrator of a managed domain and have provided your users with Microsoft accounts, you are responsible for all activity that takes place within those accounts. 

	Please note that sites and services that permit you to sign in with your Microsoft account can use or share your email address or other personal information that you provide to them as described in their privacy statements. They can share the unique ID number the Microsoft account service provides them only in order to fulfill a service or transaction that you may have requested. All sites or services that use the Microsoft account are required to have a posted privacy statement, but we do not control or monitor the privacy practices of those sites, and their privacy practices will vary. YOU SHOULD CAREFULLY REVIEW THE PRIVACY STATEMENT FOR EACH SITE YOU SIGN IN TO IN ORDER TO DETERMINE HOW EACH SITE OR SERVICE WILL USE THE INFORMATION IT COLLECTS. 


	You may connect your Microsoft account to your account on a social network such as Facebook, Twitter or LinkedIn in order to access information from that social network in your Microsoft account.  For example, connecting your Microsoft account to your social network account lets you see status updates or messages from people you have friended or are following on the social network in your inbox; include them in your Microsoft account address book; and view their birthdays in your Microsoft account calendar.  If you choose to connect your Microsoft account to your account on a social network, we will cache certain information about your social network account on our servers so that we can display updated information from your social network account.

	You can see a list of the social networks that offer accounts to which you can connect your Microsoft account, as well as the social network accounts that you’ve actually connected to your Microsoft account, by signing in and going to You can disconnect a social network account from your Microsoft account at any time at  If you disconnect a social network account, we will no longer cache information from that account.

	Microsoft is not responsible for content originating from non-Microsoft services or for information you share with or send to those services.  If you use a third-party service, its use of your information is subject to its privacy practices. YOU SHOULD CAREFULLY REVIEW THE PRIVACY STATEMENT FOR EACH SOCIAL NETWORK ACCOUNT YOU CONNECT TO YOUR MICROSOFT ACCOUNT TO DETERMINE HOW IT WILL USE THE INFORMATION IT COLLECTS.


	You can access the personal information in your Microsoft account by going to the Microsoft account summary page. You can change your username if your Microsoft account does not belong to a managed domain. And you can change your password, alternate email address and phone number. You may also close your Microsoft account by going to account and then "Close your account." If your Microsoft account is within a managed domain, there may be a special process for closing your Microsoft account. Please note that if you are an user or have a billing account with Microsoft, if you go to account, you may be redirected to your account page for those services.

	If you use an email address provided by Microsoft (such as those ending in,, or when signing up for your Microsoft account, that email address will be unique to you for as long as your Microsoft account is active.  If you or Microsoft close your Microsoft account as provided in the Microsoft Services Agreement, that email address or username (but not the Microsoft account itself) may be recycled into our system and assigned to another user.  More information about Microsoft account is available at the Microsoft account web site. Other Important Privacy Information

	Below you will find additional privacy information you may (or may not) find important.  Much of this describes common practices that we want you to know about but don’t think it’s necessary to highlight in every one of our privacy statements.  And some of this is just stating the obvious (for example, we will disclose information when the law requires it), but our lawyers make us say it anyway.  Please keep in mind that this information is not a complete description of our practices – this is all in addition to the other, more specific information contained in the privacy statements for each Microsoft product and service you use.   


	 Non-Microsoft Services that Use Bing Search 
	 Sharing or Disclosing Personal Information 
	 Protecting the Security of Personal Information 
	 Where Information is Stored and Processed 
	 Changes to Our Privacy Statements 
	 How to Contact Us


	You may access Bing services when using other non-Microsoft sites or services. These sites may use the Bing API, which allows them to provide search results to their users. Microsoft will only use search information in keeping with this statement. You should refer to the privacy policy of the site for any questions about their information collection and usage practices. 


	In addition to any sharing described in the privacy statement for the product or service you are using, Microsoft may share or disclose personal information: 

	 With other Microsoft controlled subsidiaries and affiliates. 
	 As part of a corporate transaction such as a merger or sale of assets. 

	 With vendors or agents.  Specifically, we may share it with companies we’ve hired to provide services on our behalf.  When we share information with these other companies to provide services for us, they are not allowed to use it for any other purpose and must keep it confidential.

	We also may share or disclose personal information, including the content of your communications: 

	 To comply with the law or respond to legal process or lawful requests, including from law enforcement and government agencies. 
	 To protect the rights or property of Microsoft or our customers, including enforcing the terms governing your use of the services. 

	 To act on a good faith belief that access or disclosure is necessary to protect the personal safety of Microsoft employees, customers or the public. 

	Please note that our sites and online services may contain advertising, content, or other functionality provided by other companies that may collect information about your online activities across websites or online services.  Our sites and services may also include links to the sites or services of other companies. Information collected by those companies will be governed by the privacy statements of those companies.  We encourage you to review the privacy statement of any site or service you use.


	Microsoft is committed to protecting the security of your personal information. We use a variety of security technologies and procedures to help protect your personal information from unauthorized access, use or disclosure. For example, we store the personal information you provide on computer systems that have limited access and are in controlled facilities. When we transmit highly confidential information (such as a credit card number or password) over the Internet, we protect it through the use of encryption, such as the Secure Socket Layer (SSL) protocol.

	If a password is used to help protect your accounts and personal information, it is your responsibility to keep your password confidential. Do not share it. If you are sharing a computer, you should always log out before leaving a site or service to protect access to your information from subsequent users. 


	Personal information collected on Microsoft sites and services may be stored and processed in the United States or any other country where Microsoft or its affiliates, subsidiaries or service providers maintain facilities. Microsoft abides by the U.S.-EU Safe Harbor Framework and the U.S.-Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of data from the European Economic Area, and Switzerland.  To learn more about the Safe Harbor program, and to view our certification, please visit 

	As part of Microsoft’s participation in the Safe Harbor program, we use TRUSTe, an independent third party, to resolve disputes you have with us in connection with our policies and practices. You can contact TRUSTe at, or provide feedback on Microsoft at

	Microsoft may retain your personal information for a variety of reasons, such as to comply with our legal obligations, resolve disputes, enforce our agreements, and as long as necessary to provide services.  To learn how to access your personal information, visit Accessing Your Information.  



	We will occasionally update our privacy statements to reflect customer feedback and changes in our services. When we post changes to a statement, we will revise the "last updated" date at the top of the statement. If there are material changes to the statement or in how Microsoft will use your personal information, we will notify you either by prominently posting a notice of such changes before they take effect or by directly sending you a notification. We encourage you to periodically review the privacy statements for the products and services you use to learn how Microsoft is protecting your information. 


	 If you have a technical or general support question, please visit to learn more about Microsoft Support offerings. 
	 If you have a Microsoft account password question, please visit Live Help. 
	 For Microsoft privacy questions, please contact us by using our Web form. 

	To find the Microsoft subsidiary in your country or region, see

	Microsoft Privacy, Microsoft Corporation, One Microsoft Way, Redmond, Washington 98052 USA • 425-882-8080.Last Updated: 
June 2014

If you'd like to be notified when makes updates to documents like this, choose which ones you'd like to subscribe to today (it's free!).