Revision History
Flickr.com - Privacy Center
Show other documents from Flickr.com
Version Comments
Since Yahoo and AOL have joined to become Oath, this Privacy Policy now points to the Oath.com Privacy Center.
A new notice has been added indicating that Yahoo is now part of Oath, a digital and mobile media company with more than 50 brands globally, and a member of the Verizon family of companies.
Introduction and Cookies section updated; Opt-Out section added.
The only thing changed in this version was the "Last updated" date. On Dec 3 2012, this date was changed to "12 July 2010" (but no other changes were made to the document itself)
This is the initial version that ParanoidPaul captured. It is not necessarily the first version of the document.
Indicates that the document has been updated silently, without a change to the posted "last modified" date!
PRIVACY POLICYWELCOME TO THE OATH PRIVACY CENTER

	Yahoo is now part of	In June 2017, we announced that Yahoo and AOL had joined to become Oath, a digital and mobile media company with more than 50 brands globally, and a memberpart of Verizon. We’re now bringing Oath and Yahoo under a single privacy policy. Some things haven’t changed, like the Verizon family of companies. The waycontrol tools we handleprovide to help you manage your information hasn't changed, so Yahoo's Privacy Policy still governs whenexperience with us. If you are on a Yahoo site, using ahave an existing Yahoo app or interacting with our products, services or technologies. We may share non-personal information with our family companies for purposes such as product improvements, research and analysis, and to help them provideAOL account, you with more relevant experience. We will notifyneed to agree to this Privacy Policy. If you of any significant changeshave not yet agreed to this Privacy Policy, the way in which we treat your information by sending a noticelegacy Yahoo Privacy Policy or legacy Oath Privacy Policy (for AOL)still apply to the primary email address specified in your Yahoo accountaccount. For Oath products or by placingservices that are accessed without signing into an account, this Privacy Policy applies to those products and services starting May 25, 2018. If you are creating a prominent notice on our site. 
-------------------------new account, the terms below apply starting today.  

WHAT THIS PRIVACY POLICY COVERS	Last updated: April 2018 

	Yahoo takes your privacy seriously. Please read the following to learn more about our privacy policy. Our Privacy Pledge

	This policy covers	Our commitment is to put users first. Wote strive to be transparent about how Yahoo treats personal information that Yahoo collectswe collect and receives, including information relateduse your information, to keep your past use of Yahoo products and services. Personal information secure and to provide you meaningful choices. This Privacy Policy is meant to help you understand what information about an identifiable individual like your name, email addressOath, its affiliates and its house of global brands (“Oath,” “us,” “our” or phone number“we”) collect, why we collect it and that is not otherwise publicly available. what we do with it. This policy applies to Oath brands, websites, apps, advertising services, products, services or technologies (we’ll collectively refer to these as “Services”). Additional privacy practices for certain Services can be found in Details for Specific Products and Services.  

	This privacy policy only applies to Yahoo This policy does not apply to the practices of companies that Yahoo does not own or control, or to people that Yahoo does not employ or manage. In addition, some companies that Yahoo has acquired have their own, preexisting privacy policies which may be viewed on the Yahoo acquired companies page.Your Controls 

INFORMATION COLLECTION AND USE	We believe you should have tools to control your information. You can find controls to manage or review your account information, marketing preferences, location data, and search history at Privacy Controls. Some of our Services provide additional controls and privacy practices. (See, Details for Specific Products and Services) 

	GENERAL Information Collection And Use - General

	Yahoo collects personal information when you register with Yahoo, when you use Yahoo products or services, when you visit Yahoo pages or the pages of certain Yahoo partners,	We may collect and when you enter promotions or sweepstakes. Yahoo may combine information aboutwhen you that we haveinteract with information we obtain from business partners or other companies.Oath Services including: 

	When you register we ask for	 INFORMATION YOU PROVIDE TO US. We may collect the information such as your name, gender, birth date, postal code and email address. Oncethat you register with Yahoo and sign inprovide to our services, you are not anonymous to us.us, such as: 

	Yahoo collects information about 	 When you create an account with an Oath Service or brand. (Please note, when your transactionsuse our Services, we may recognize you or your devices even if you are not signed in to our Services.) Oath may use device IDs, cookies, and other signals, including information obtained from third parties, to associate accounts and/or devices with you. 
 	 When you use our Services to communicate with others or post, upload or store content (such as comments, photos, voice inputs, videos, emails, messaging services and attachments).
 	 Oath analyzes and stores all communications content, including email content from incoming and outgoing mail. This allows us to deliver, personalize and develop relevant features, content, advertising and Services.
 	 When you otherwise use our Services, such as title queries, watch history, page views, search queries, view the content we make available and install any Oath software such as plugins.
 	 When you sign up for paid Services, use Services that require your financial information or complete transactions with some ofus or our business partners, including information aboutwe may collect your use of financial productspayment and services that we offer. billing information.

	Yahoo automatically receives and records  	 DEVICE INFORMATION. We collect information from your computer and browser,devices (computers, mobile phones, tablets, etc.), including information about how you interact with our Services and those of our third-party partners and information that allows us to recognize and associate your activity across devices and Services. This information includes device specific identifiers and information such as IP address, Yahoo cookie information, softwaremobile device and hardware attributes,advertising identifiers, browser version, operating system type and version, mobile network information, device settings, and software data. We may recognize your devices to provide you with personalized experiences and advertising across the pagedevices you request.use. 
 	 LOCATION INFORMATION. We collect location information from a variety of sources. You can learn more about and manage your location permissions on our Locations page and by visiting the location settings tool on your devices. 

	Yahoo uses information for the following general purposes: to customize the advertising and content you see, fulfill your requests for products and services, improve our services, contact you, conduct research, and provide anonymous reporting for internal and external clients.	 INFORMATION FROM COOKIES AND OTHER TECHNOLOGIES. 

	CHILDREN 	 We collect information when you access content, advertising, sites, interactive widgets, applications, and other products (both on and off of our Services) where Oath’s data collection technologies (such as web beacons, development tools, cookies and other technologies, etc.) are present. These data collection technologies allow us to understand your activity on and off our Services and to collect and store information when you interact with Services we offer to partners.
 	 This information includes the kind of content or ads served, viewed or clicked on; the frequency and duration of your activities; the sites or apps you used before accessing our Services and where you went next; whether you engaged with specific content or ads; and whether you went on to visit an advertiser's website, downloaded an advertiser’s app, purchased a product or service advertised, or took other actions. 

	Yahoo does not contact children under age 13	 INFORMATION FROM OTHERS. We collect information about special offers or for marketing purposes without a parent's permission.you when we receive it from other users, third-parties, and affiliates, such as: 

	Yahoo does not ask a child under age 13 for more personal information, as a condition of participation, than is reasonably necessary 	 When you connect your account to participatethird-party services or sign in using a giventhird-party partner (like Facebook or Twitter).
 	 From publicly-available sources.
 	 From advertisers about your experiences or interactions with their offerings.
 	 When we obtain information from third-parties or other companies, such as those that use our Services. This may include your activity on other sites and apps as well as information those third-parties provide to you or promotion.us. 
 	 Information we receive from Verizon will be used consistently with Verizon’s privacy policy.

INFORMATION SHARING AND DISCLOSUREHow We Use This Information

	Yahoo does not rent, sell, or share personal	We are able to deliver, personalize, and improve our Services by combining and using the information we have about you (including information we receive on and off our Services) to understand how you use and interact with otherour Services and the people or non-affiliated companies exceptthings you’re connected to provide products or services you've requested, whenand interested in. We also may use the information we have your permission, or underabout you for the following circumstances: purposes:  

 	 We provide the information to trusted partners who work on behalf of or with Yahoo under confidentiality agreements. These companies may use your personal information to help Yahoo communicate with you about offers from YahooProvide, maintain, improve, and our marketing partners. However, these companies do not have any independent right to share this information.develop relevant features, content, and Services. 
 	 When you register for a Yahoo account,Analyze your registrationcontent and other information (including emails, instant messages, posts photos, attachments, and other data will be transmittedcommunications) in order to the United States and/or other countries for processingkeep our Services safe and storage by Yahoosecure and its affiliates. In addition,to assist us in making the content, Services and ads we may provide your personal information to a Yahoo affiliate worldwide for the general purposes described above under "Information Collectionyou more personalized. You can review and Use." For example, various Yahoo affiliates may be responsible for processing and storing yourcontrol certain types of information in ordertied to deliver contentyour Oath account by using Privacy Controls. 
 	 Fulfill your requests and services towhen authorized by you. In these situations your information may be subject
 	 Help advertisers and publishers connect to the legal jurisdictionoffer relevant advertising in their apps and websites.
 	 Match and serve targeted advertising (across devices and both on and off of these countries.our Services) and provide targeted advertising based on your device activity, inferred interests and location information. 
 	 We respond to disclosure demands if permittedContact you with information about your account or required by law including responding to warrants, subpoenas, court orders, or other legal process, or to establish or exercisewith marketing messages, which you can also control. 
 	 Associate your activity across our legal rightsServices and your different devices as well as associate any accounts you may use across Oath Services together. We may associate activity and accounts under a single user ID. 
 	 Carry out or defend against legal claims.support promotions.
 	 We believe it is necessary to share information in order to investigate, prevent,Conduct research and support innovation using aggregate or take actionpseudonymized information. 
 	 Create analytics and reports for external parties, including partners, publishers, advertisers, apps, third-parties and the public regarding illegal activitiesthe use of and trends within our Services and ads, including suspected fraud, situations involving potential threatsshowing trends to partners regarding general preferences, the physical safetyeffectiveness of any person, violations of Yahoo's terms of use, or as otherwise required by law. We transferads and information about you if Yahoo is acquired byon user experiences. These analytics and reports may include aggregate or mergedpseudonymized information.
 	 Provide location-based Services, advertising, search results, and other content consistent with another company. In this event, Yahoo will notify you beforeyour location settings.
 	 Combine information we have about you is transferredwith information we obtain from business partners or other companies, such as your activities on other sites and becomes subjectapps in order to a different privacy policy.keep our Services safe and secure and to assist us in making the content, Services and ads we provide to you more personalized.
 	 Detect and defend against fraudulent, abusive, or unlawful activity.

	Yahoo displays	We provide you with controls to manage your experience with us. For example, you can review or edit your account information, manage your marketing preferences, or opt out of targeted advertisements based on personal information. Advertisers (including ad serving companies)ads. If you opt out, you will continue to see ads, but they may assume that people who interact with, view,not be as relevant or click targeted ads meet the targeting criteria--for example, women ages 18-24 from a particular geographic area. useful to you.  

 	 Yahoo does not provide any personal information to the advertiser when you interact with or view a targeted ad. However, by interacting with or viewing an ad you are consenting to the possibility that the advertiser will make the assumption that you meet the targeting criteria used to display the ad.
 	 Yahoo advertisers include financial service providers (such as banks, insurance agents, stock brokers and mortgage lenders) and non-financial companies (such as stores, airlines, and software companies).How We Share This Information

	Yahoo works with vendors, partners, advertisers,	Oath shares information within its affiliated brands and other service providers in different industriescompanies and categories of business. For morewith Verizon. We also share information regarding providers of products or serviceswe have about you for the purposes described in this Privacy Policy, including to provide Services that you'veyou have requested please read(including when you connect with third-party apps and widgets). We do not sell, license or share information that individually identifies our detailed reference links.customers with companies, organizations or individuals outside of Oath unless one of the following circumstances applies: 

COOKIES 	 WITH YOUR CONSENT. We will share information with companies, organizations or individuals outside of Oath when we have your consent. 
 	 WITH VERIZON. As part of Verizon, Oath and its affiliates may, to the extent permitted by law and consistent with user controls, share information with Verizon and Verizon affiliates. This information will be used consistent with Verizon’s privacy policy. 
 	 WITHIN OATH. Information may also be shared within Oath, including with other Oath Services and affiliates. Oath affiliates may use the information in a manner consistent with their privacy policies.

	Yahoo	 WITH PARTNERS. We may set and access Yahoo cookies onshare your computer.information with nonaffiliated companies who are: 

	Yahoo lets other companies that show advertisements 	 TRUSTED PARTNERS. We provide user information to trusted partners who work on somebehalf of or with Oath based on our pages setdirections and access their cookies on your computer. Other companies' use of their cookies is subject to their own privacy policies, not this one. Advertisers or other companies do not have access to Yahoo's cookies.in compliance with appropriate confidentiality measures. Learn more. 

	Yahoo uses web beacons	 ADVERTISING, ANALYTICS AND BUSINESS PARTNERS (LIMITED TO NON-PERSONALLY IDENTIFIABLE INFORMATION). We may share aggregated or pseudonymous information (including demographic information) with partners, such as publishers, advertisers, measurement analytics, apps, or other companies. For example, we may tell an advertiser how its ads performed or report how many people installed an app after seeing a promotion. We do not share information that personally identifies you (personally identifiable information is information like name or email address) with these partners, such as publishers, advertisers, measurement analytics, apps, or other companies. 
 When you use third-party apps, websites or other products integrated with our Services, they may collect information about your activities subject to access Yahoo cookies insidetheir own terms and outsideprivacy policies. 
 We allow other companies that show advertisements on our networkwebpages or apps to collect information from your browsers or devices. Other companies' use of web sitescookies and other data collection technologies are subject to their own privacy policies, not this one. Like many companies, we may allow cookie matching with select partners. But, these parties are not authorized to access Oath cookies.  
	 FOR LEGAL AND OTHER PURPOSES. We may access, preserve and disclose information to investigate, prevent, or take action in connection with Yahoo productswith: (i) legal process and services.legal requests; (ii) enforcement of the Terms; (iii) claims that any content violates the rights of third-parties; (iv) requests for customer service; (v) technical issues; (vi) protecting the rights, property or personal safety of Oath, its users or the public; (vii) establishing or exercising our legal rights or defending against legal claims; or (viii) as otherwise required by law. 

YOUR ABILITY TO EDIT AND DELETE YOUR ACCOUNT INFORMATION AND PREFERENCES 	 This may include responding to lawful governmental requests. Learn more about how we evaluate and respond to these requests. 

	GENERAL  	 NEW OWNERSHIP. If the ownership or control of all or part of Verizon, Oath or a specific Services changes as a result of a merger, acquisition or sale of assets, we may transfer your information to the new owner. 

	You can edit your Yahoo Account Information, including your marketing preferences, at any time. Details For Specific Products And Services

	New categories of marketing communications might be added to the Marketing Preferences page from time to time. Users who visit this page can opt out of receiving future marketing communications from these new categories or they can unsubscribe by following instructions contained in the messages they receive.	Additional privacy practices for certain Oath Services are included here. 

	We reserve the right to send you certain communications relating	INFORMATION SECURITY AND DATA RETENTION
 Oath has technical, administrative and physical safeguards in place to help protect against unauthorized access, use or disclosure of customer information we collect or store.
 To learn more about security, including the Yahoo service, such as service announcements, administrative messagessteps we have taken and other communications without offeringsteps you the opportunity to opt out of receiving them.can take, please read Security at Oath. 

	You can delete your Yahoo account by visiting our Account Deletion page. Please click here to read about information that might possibly remain in our archived records after your account has been deleted. Protecting Children’S Privacy

CONFIDENTIALITY AND SECURITY	Our Services are for a general audience. We do not knowingly collect, use, or share information that could reasonably be used to identify children under age 13 without prior parental consent or consistent with applicable law. With parental permission, a child under age 13 might have an Oath Family Account. 

	We limit access to personal information about you to employees who we believe reasonably need to come into contact with that information to provide products or services to you or in order to do their jobs. Data Processing And Transfers

	We have physical, electronic, and procedural safeguards that comply	When you use or interact with any of our legal obligationsServices, you consent to protect personalthe data processing, sharing, transferring and uses of your information about you. as outlined in this Privacy Policy. Regardless of the country where you reside, you authorize us to transfer, process, store and use your information in countries other than your own in accordance with this Privacy Policy and to provide you with Services. Some of these countries may not have the same data protection safeguards as the country where you reside.  

	To learn more about security, including	Oath may process information related to individuals in the security steps we have takenEU/EEA and security stepsmay transfer that information from the EU/EEA through various compliance mechanisms, including data processing agreements based on the EU/EEA Standard Contractual Clauses. By using our Services, you can take,consent to us transferring information about you to these countries. For more information, please read Security at Yahoo.visit our Data Transfer page. 

CHANGES TO THIS PRIVACY POLICYOther Important Information

	Yahoo	THIS PRIVACY POLICY APPLIES ONLY TO OATH. This Privacy Policy does not apply to the practices of companies that Oath does not own or control, or to people that Oath does not employ or manage. In addition, some affiliated products(such as Tumblr) may have different privacy policies and practices that are not subject to this Privacy Policy.  

Changes

	We may update this policy. We will notifyPrivacy Policy from time to time, so you about significantshould check it periodically. If we make changes in the waythat are material we treat personal information by sending awill provide you with appropriate notice to the primary email address specified in your Yahoo account or by placing a prominent notice on our site. before such changes take effect.  

QUESTIONS & SUGGESTIONS

	If you have questions or suggestionsquestions, suggestions, or wish to contact our Privacy Officer,make a complaint, please complete thisa feedback form or you can contact us at: 

	Yahoo	Oath
 Customer Care - Privacy Policy Issues
 701 First Avenue
 Sunnyvale, CA 94089
 +1 (408) 349-5070 

	Last updated: 13 June 2017         

OPT-OUT

	Prefer not to receive advertising based on your interests? Learn about your ability to opt out of interest-matched advertising served by Yahoo      

LATEST NEWS

	Visit the Yahoo Policy Blog!

If you'd like to be notified when Flickr.com makes updates to documents like this, choose which ones you'd like to subscribe to today (it's free!).