Revision History
Etsy.com - Advertising Policy
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Version Comments
Changes to "Paid Advertising", "Google Shopping", and "Shopping Engine Ads".
Changes in the section on "Targeted Offers".
The "Advertising Disclaimers" section has been removed and replaced with a new section entitled "Disclaimers"; Other clarifications throughout.
New section added entitled "Targeted Offers".
Changes under "Google Shopping".
Clarification under "Shop-Specific Promotions".
A new section has been added called "Shop-Specific Promotions".
A completely new version has been published.
Facebook added to the list of examples in which Etsy currently syndicates listings to.
Several terminology changes have been made.
Minor phrasing update in section II, "Shopping Engine Ads".
This is the initial version that ParanoidPaul captured. It is not necessarily the first version of the document.
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ADVERTISING & MARKETING POLICY

	We believe ads should help sellers grow their businesses and contribute to the overall member experience. Etsy offers sellers multiple advertising channels to promote their listings. This Advertising & Marketing Policy explains your rights and responsibilities when using Etsy's advertising services.  

	This policy is a part of our Terms of Use. By using any of Etsy's advertising services, you're agreeing to this policy and our Terms of Use. 

	1. Paid Advertising
2. Shopping Engine Ads
3. Advertising Disclaimers
4. Shop-Specific Promotions  

1. PAID ADVERTISING

	Sellers currently can purchase two types of paid advertising through Etsy's Advertising Dashboard: Promoted Listings and Google Shopping ads. 

	Promoted Listings display a seller's items prominently on Etsy's websites and mobile apps. Promoted Listings are displayed in users' search results, based on search relevancy, listing quality, and the amount bid to display the listing. You can choose to promote some or all of your listings as Promoted Listings. To learn more about Promoted Listings, please click here. 

	Google Shopping ads display a seller's listings directly in Google search results and through the Google Shopping service based on search relevancy, listing quality, and the amount bid to display the listing. You can choose to promote some or all of your listings through Google Shopping ads. By purchasing Google Shopping ads, you agree to comply with Google's policies, including Google Shopping policies and AdWords Terms and Conditions. Violation of these policies may result in the suspension or termination of your Google Shopping campaign. 

A. PURCHASING PAID ADVERTISING

	Ad fees are charged on a cost-per-click (or "CPC") basis, and you are responsible for paying for any clicks your ad receives. This means that you will be charged only when your ad is clicked, not simply when it is displayed. You may pause an ad campaign at any time, but you will still be responsible for any charges incurred prior to pausing your campaign. Sorry, but Etsy is not able to grant refunds for any charges related to clicked ads. 

	Your ad fees will appear on your Etsy bill on a daily basis, along with other charges, such as listing fees. You can learn more about your Etsy bill in our Fees & Payments Policy. 

B. PROMOTED LISTINGS

	Etsy's Promoted Listings use a sealed bid generalised second-price auction system to determine the cost and placement of ads. In other words, ad inventory is "auctioned off" at varying prices, depending on the demand. For example, if more Promoted Listings qualify for a particular search query, the auction price may also increase. 

	To purchase Promoted Listings, you must enter a "bid." A bid is the maximum amount of money you are willing to pay if a buyer clicks on your Promoted Listing. Actual costs incurred will vary depending on the number of participants in the auction and their bid amounts. By entering a bid, you agree to pay any amount up to and including the bid amount for a click on your ad. All bids must be made in United States dollars (USD). 

	For each Promoted Listing, you can manage your bidding manually or allow Etsy's bid management system to automatically optimise your bid selection ("auto-bidding"). You may change your selection at any time. Auto-bidding is designed to determine the optimal bid price that will deliver as many clicks as possible for a Promoted Listing within a given budget. By utilising auto-bidding, you understand and acknowledge that your bids may change at any time. You may, however, set a "max-CPC" or maximum bid for your listings, in which case the auto-bidding system will never place a bid higher than your max-CPC. 

	You may also choose to use Etsy's Auto Promote feature, which allows you to automatically promote new listings as you add them to your shop. By using the Auto Promote feature, you understand and acknowledge that you will be enabling auto-bidding for each new listing. 

	You can set a budget to limit the amount you're willing to pay Etsy to promote your listings. Your daily budget can be as low as $1, and you will never be charged more than your daily budget. 

C. GOOGLE SHOPPING

	Etsy's Advertising Dashboard allows you to purchase Google Shopping ads directly from your Etsy account. Google's advertising system uses an auction to determine cost and placement of ads, so the cost may vary based on time of day, demand, and availability.  

	To purchase Google Shopping ads, you must enter an average daily budget, which must be at least $1 and set in USD. Please note that Google manages campaigns to optimise results on a monthly rather than a daily basis. That means that Google may exceed your average daily budget by up to 100% on any given day. However, if you maintain the same average daily budget for a month, you won’t be charged more than your average daily budget multiplied by the average number of days in a month (30.4). Click here to read more about Google Shopping ad pricing. 

	During your campaign, all of your listings will be promoted by default, including any new listings you create. You can remove listings from your campaign at any time from your Advertising Dashboard. If you make any edits to your Etsy listings during your campaign, your ads will be updated automatically to reflect those changes.  

	By purchasing Google Shopping ads, you’re opting out of Etsy's free Google Shopping Engine Ads. If you pause or end your Google Shopping ads campaign, you'll automatically be re-enrolled in our free Shopping Engine Ads. Please see this Help article for more details. 

2. SHOPPING ENGINE ADS

	Etsy allows you to promote your listings on third-party shopping engines – we call them Shopping Engine Ads. By enabling Shopping Engine Ads in your account, you grant us permission to promote your listings on third-party sites to show your products to potential buyers who may not be searching on Etsy. You may opt out of the Shopping Engine Ads programme at any time by disabling the feature in your Shop settings. 

	Etsy's network of participating shopping engines may change at any time. Etsy currently syndicates listings to a variety of channels, such as: 

	 Google Shopping
 	 Bing
 	 ShopStyle
 	 Polyvore
 	 Facebook

	Participation in the Shopping Engine Ads is currently free for sellers. That means that while shopping engines do charge a fee to list products, Etsy is currently paying these fees. Etsy reserves the right to change the terms of this programme at any time, but we will, of course, notify you of any changes. 

	Shopping Engine Ads are subject to the terms and policies set forth by each participating shopping engine, which may be different from Etsy's. You are responsible for complying with the terms and policies of the participating third party sites. By failing to do so, your Shopping Engine Ad may be removed, and you may be prohibited from participating in the Shopping Engine Ad programme. 

3. ADVERTISING DISCLAIMERS

	Here are a few things we have to say, just so we're clear. 

	Using advertising services through Etsy does not constitute an obligation on Etsy's part to display an ad or promote your listings. Etsy can't guarantee that a displayed ad will be clicked, and we can't guarantee that if a user clicks on an ad, the related listing will be sold. 

	Ads may not include content that infringes upon or violates the rights of any third party, including copyright, trademark, privacy, publicity, or other personal or proprietary rights. Please see our Intellectual Property Policy for more information. You are responsible for ensuring that your ads comply with all applicable laws and regulations. 

	We hate to do it, but Etsy reserves the right to reject or remove any ad for any reason, in our sole discretion, including ads that negatively affect our relationships with our members or partners. 

4. SHOP-SPECIFIC PROMOTIONS

A. SALES AND COUPONS

	Sellers on Etsy may choose to offer promotions specifically for their own shops. Etsy currently offers two promotional tools: Sales and Coupons. 

	A Sale is a promotion that offers free shipping or discounts your listing price by a percentage. You can run a sale on a single listing or on multiple listings. Sales are public and will be displayed to all buyers. On occasion, Etsy may aggregate Sales and promote them through our websites, apps, and emails.  

	A Coupon is a code that may be redeemed for a discount on an item or free shipping. Coupons are not displayed publicly; as a seller, you may create and distribute Coupons at your discretion. Please note, however, that a Coupon code can be used by any buyer that redeems the code and that a buyer can use a Coupon code on multiple listings and on multiple occasions.  

	Sellers are responsible for following Etsy's policies and all applicable laws associated with Sales and Coupons. For Sales, it's your responsibility to set the terms and conditions for the promotion in the 'Sale details' section. For Coupons, it's your responsibility to communicate any terms or limitations for the promotion to buyers when sharing the Coupon code. Sales and Coupons may not be used for fee avoidance, such as lowering your item price while artificially inflating your shipping price. 

B. TARGETED OFFERS

	Etsy's Targeted Offers is a paid marketing tool that allows you to offer a Coupon to specific audiences of buyers who have interacted with your shop by, for example, adding one of your items to their cart. As with all Coupons, a Targeted Offer Coupon can be used by any buyer that redeems the code. It can also be used on multiple listings and on multiple occasions. Each Targeted Offer Coupon costs $0.10 USD to send. You can adjust your monthly budget to decide how many potential buyers you would like to reach, the type of buyer you would like to target, and the type of Coupon you would like to offer. You will never be charged more than your monthly budget. 

	You also have the option to automatically send a Coupon free of charge as a thank you to buyers who have made a purchase from your shop. Please note that Coupons will only be sent to buyers who have opted in to receive Coupons via email from Etsy sellers. 

	Last updated on 11 Apr, 2018

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