Revision History
Etsy.com - Having more than one shop on Etsy
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Version Comments
The document has been renamed to "Having more than one shop on Etsy" and a clarification was added to "Duplicate listings are restricted".
This policy has been completely revamped with three major sections: "What Is Allowed?", "What Is Not Allowed?", and "Why Do We Have This Policy?".
Major changes regarding multiple shops on Etsy.
Minor update: items listed after "branding" have been updated.
Clarification on "branding" updated.
A new version has been published.
This is the initial version that ParanoidPaul captured. It is not necessarily the first version of the document.
MULTIPLE SHOPS ON ETSY

	Having more than one shop is allowed on Etsy.  

	We understand that there are many reasons why you may wish to create more than one brand, market to different audiences, or fulfill different buyer needs. For example, rather than combining vintage items with your handmade jewelry, it may make more sense for you to have two separate shops with different marketing strategies. Or, you may have two clothing shops — one for adults and one for children.  

	However, DUPLICATE SHOPS ARE PROHIBITED, as outlined in our Seller Policy.  

	Duplicate shops list the same or nearly indistinguishable types of items in more than one shop, often using the same or nearly indistinguishable photographs, descriptions, pricing, and branding (including cover photo or banner, Shop Icon, About section, and shop policies).  

	Duplicate shops create confusion for our buyers and do not promote transparency about your business and the items you make. In addition, duplicate shops distort search results, which can create an unfair advantage over other sellers and an unfavorable experience for buyers. For these reasons, you may not have duplicate shops on Etsy. In addition, you may not open a new shop if your previous shop or shops have been closed because they were in violation of our Site Policies. 

	In addition, remember to publish the names of all of your shops in your profile and follow our Seller Policy on how to maintain a transparent shop for each account you have on Etsy. 

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